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市場調查報告書

市場銀行業務:市場機會與威脅

Banking as a Marketplace: Opportunities and Threats

出版商 GlobalData 商品編碼 485630
出版日期 內容資訊 英文 34 Pages
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市場銀行業務:市場機會與威脅 Banking as a Marketplace: Opportunities and Threats
出版日期: 2017年03月30日內容資訊: 英文 34 Pages
簡介

本報告針對開放銀行業務與市場銀行業務的金融業界動向進行調查、提供英國與EU開放銀行業務促進動向、收益產生、擴大商品的市場銀行業務優勢、引進市場銀行業務的潛在風險、實際範例、現有銀行與新參與業者重要成功因素與市場機會分析。

第1章 摘要整理

  • 金融環境巨大變化的市場銀行業務
  • 主要調查結果
  • 重要成功因素

第2章 開放銀行業務倡議現狀

  • CMA:設定期限開放數據
  • 預定開始OBS
  • 確實實施PSD2
  • 美國比英國與EU開放銀行業務倡議較晚
  • 開放API推動的MAS
  • 開放銀行業務概念:消費者認知度低落

第3章 市場銀行業務詳情

  • 挑戰傳統銀行業務構造的市場供應商
    • 新參與者適合的市場銀行業務
    • 消費者:提供產品選擇、使用安全環境
    • 市場銀行:選擇第三方服務整合的可能性
  • 提供產生收益新方法的市場銀行業務
    • 登入費用
    • 佣金費用
    • 數據收益
    • 新的收益來源:對新參與者的優勢
  • 市場銀行業務:提供供應商巨大的市場機會
    • 新參與者:可保持便宜快速
    • 現有銀行:改善高成本效率商品
    • 銀行:金融技術供應商化敵為友
  • 市場銀行業務相關威脅
    • 數據管理、安全相關威脅擴大
    • GDPR:銀行明確的數據使用規範
    • 銀行:降低顧客關係的風險
    • 品牌辨識:可能減弱
    • 銀行:失去商品範圍的控制能力
  • 已使用市場銀行業務的新參與者
    • Starling Bank:英國銀行業採取更開放的API策略
    • N26 (德國):商品範圍擴大與複數供應商合作
  • 現有銀行採取的行動
    • 現有銀行需要引進市場策略的理由
    • 市場銀行業務實施需要認識的潛在問題是?
    • 引進市場策略需要瞭解哪些要素?

第4章 附錄

圖表

目錄
Product Code: GDF0011IA

EU-wide and UK-specific regulations will force banks to open up access to their customer data by January 2018. This will have profound implications for both incumbent providers and the new entrants seeking to challenge their dominance. Open banking will lead to the creation of new business models, including banking as a marketplace. Here, a bank integrates third-party services into its own platform, effectively turning itself into a portal, or marketplace, where consumers can access products from across the market in one place.

Key findings

  • Marketplace banking will lead to higher revenues. Not only will banks gain from charging access fees to partners, they will also be able to share the revenues from the sale of partner products. They can also access data generated by their partners to identify new opportunities for targeted cross-selling.
  • Established banks can use a marketplace strategy to harness the expertise of fin-tech specialists and improve the weakest offerings in their product ranges in a cost-effective manner.
  • Marketplace practitioners need to guard against the risks associated with sharing customer data with third parties. They also need to minimize loss of control over product development by collaborating with partners to co-create products, rather than passively integrating off-the-peg products.

Critical success factors

  • Identify which products should be outsourced to third parties - This will be determined by whether the product is a core or a peripheral offering, how weak the product is compared to equivalent offerings from competitors, and how much scope there is for partners to add value to, or improve upon, the bank's existing proposition.
  • Set benchmarks for partner selection - This can be a mix of objective criteria, such as cost of integration, the financial stability of the third party, and their customer satisfaction scores, and subjective factors like brand image and reputation.
  • Clearly define the terms and conditions for working with partners - Decide whether third parties should be compelled to enter into exclusive partnerships with the bank, or if they will be allowed to deal with competing providers. Establish service level agreements that cover performance, quality, reliability, cost, and other relevant metrics, and set out the precise circumstances under which either party is able to terminate the partnership.

The report "Banking as a Marketplace: Opportunities and Threats" explores the opportunities and advantages offered by the marketplace banking model for both new entrants and incumbents.

This report offers insight into -

  • The status of regulatory developments that are driving open banking initiatives in the UK and Europe.
  • The advantages of marketplace banking with respect to revenue generation, product provision, and alliances with fin-tech providers.
  • The key risk factors banks need to consider when adopting a marketplace strategy.

Companies mentioned in this report: N26 and Starling Bank

Scope

  • Marketplace banking will lead to higher revenues. Not only will banks gain from charging access fees to partners, they will also be able to share the revenues from the sale of partner products. They can also access data generated by their partners to identify new opportunities for targeted cross-selling.
  • Established banks can use a marketplace strategy to harness the expertize of fintech specialists and improve the weakest offerings in their product ranges in a cost-effective manner.
  • Marketplace practitioners need to guard against the risks associated with sharing customer data with third parties. They also need to minimize loss of control over product development by collaborating with partners to co-create products, rather than passively integrating off-the-peg products.

Reasons to buy

  • Learn about the competitive and strategic advantages marketplace banking can offer providers
  • Understand what potential risks and drawbacks are associated with this model
  • Discover how banks in the UK and Europe are already implementing marketplace strategies and what they are aiming to achieve.

Table of Contents

1. EXECUTIVE SUMMARY

  • 1.1. Marketplace banking will significantly alter the financial landscape
  • 1.2. Key findings
  • 1.3. Critical success factors

2. CURRENT STATUS OF OPEN BANKING INITIATIVES

  • 2.1. The CMA has set a deadline of January 13, 2018 for implementing open access to data
  • 2.2. The OBS is set to go live in Q1 2019
  • 2.3. Work continues to ensure PSD2 will come into effect in January 2018
  • 2.4. The US remains behind the UK and the EU with respect to open banking initiatives
  • 2.5. The MAS is promoting open APIs
  • 2.6. Consumers are largely unaware of the concept of open banking

3. MARKETPLACE BANKING IN DETAIL

  • 3.1. Marketplace providers challenge traditional banking structures
    • 3.1.1. Marketplace banking is ideally suited to new entrants
    • 3.1.2. Consumers will be presented with a safe environment for choosing and using products
    • 3.1.3. Marketplace banks can choose the level of integration of third-party services
  • 3.2. Marketplace banking offers new ways to generate revenues
    • 3.2.1. Access fees
    • 3.2.2. Commission fees
    • 3.2.3. Data-driven revenue
    • 3.2.4. New revenue sources will be particularly advantageous for new entrants
  • 3.3. Marketplace banking offers significant opportunities for providers
    • 3.3.1. New entrants can become viable quickly and cheaply
    • 3.3.2. Established banks can improve their product ranges cost-effectively
    • 3.3.3. Banks can convert fintech providers from threats into allies
  • 3.4. There are a number of threats associated with marketplace banking
    • 3.4.1. Risks associated with data control and security are magnified
    • 3.4.2. The GDPR imposes clear data handling rules on banks
    • 3.4.3. Banks risk weakening their customer relationships
    • 3.4.4. Brand identities may become diluted
    • 3.4.5. Banks will lose direct control over product ranges
  • 3.5. New entrants are already using the marketplace banking model
    • 3.5.1. Starling Bank has the most advanced open API strategy in UK banking
    • 3.5.2. N26 in Germany has partnered with several providers to expand its product range
  • 3.6. How should incumbents respond?
    • 3.6.1. Why should established banks adopt a marketplace strategy?
    • 3.6.2. What potential problems should marketplace banking practitioners be aware of?
    • 3.6.3. What factors should be considered when adopting a marketplace strategy?

4. APPENDIX

  • 4.1. Abbreviations and acronyms
  • 4.2. Definitions
    • 4.2.1. API
    • 4.2.2. Open banking
  • 4.3. Bibliography
  • 4.4. Further reading

List of Tables

  • Table 1: Timetable for implementation of PSD2

List of Figures

  • Figure 1: Timetable for the CMA's remedies for open banking
  • Figure 2: Marketplace banks can choose passive or active approaches to product promotion
  • Figure 3: Starling Bank is preparing to become the first UK bank to open its API to third parties
  • Figure 4: Starling Bank is the first UK provider to allow full access to customers' transactional data via its API
  • Figure 5: N26 has co-branded its third-party services
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