TrendSights Analysis: Personalized Health
|出版日期||內容資訊||英文 34 Pages
|TrendSights Analysis:個人化醫療 TrendSights Analysis: Personalized Health|
|出版日期: 2016年12月31日||內容資訊: 英文 34 Pages||
熟悉IT技術的現今消費者，積極收集自己的健康問題相關資訊之後，利用各種產品 (保健食品等) 和服務，希望過「更佳的生活」。隨著消費者的資訊數量增加，對應特定健康問題的解決方案的需求正逐漸擴大。
本報告提供個人化醫療 (Personalized Health)的現況與未來展望相關分析，市場、技術定義和社會重要性，主要的推動因素，目前市場動靜，具體的產品與服務案例，未來的市場機會，一般消費品 (FMCG) 供應商應致力的事項 (相關產品的形狀、包裝、形態等) 等調查、考察。
Today's digitally savvy consumers are taking their personal wellbeing into their own hands by using products and services that address their specific health needs and help them ""live better."" As awareness increases, demand for more targeted health solutions continues to rise. Advances in science and technology are opening up avenues for bespoke offerings tailored to individuals' genetic profiles.
Companies are trying to incorporate functionality into everyday products so consumers don't need to change their habits to reap health benefits. Furthermore, they are developing products tailored to the health requirements of specific demographics e.g. protein for seniors and investing in alternative ingredients to provide free-from formulations, while providing core product benefits such as taste, or efficacy (in personal care).
Companies mentioned in this report: Bfree, Kewpie, Unidiet, Gatorade, Kinohimitsu, Geneu, Footlogix, Jason Gluten Free, Evolve, Sanytol, Seventh Generation, Perfect Fit, Woof and Brew, The Laughing Dog.