表紙
市場調查報告書
商品編碼
1086949

全家便利店的日本市場:消費者的簡介,市場佔有率,競爭定位

FamilyMart, Japan (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

出版日期: | 出版商: GlobalData | 英文 20 Pages | 訂單完成後即時交付

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  • 全貌
  • 簡介
  • 目錄
簡介

全家便利店客戶層,中年人較多(50.0%35∼54歲),男性比率53.5%稍高,44.4%近半數是中間所得層,低所得層11.6%較少。這樣的所得層傾向,起因於高品質商品與服務可馬上使用的該公司的價值觀,吸引尋求更高品質商品的消費者。全家便利店的市場佔有率到2018年上升,不過,主要的原因是由於消費者在大流行中移向有線上存在感的零售業者,從2018年的1.0%到2020年減少到0.8%。

本報告提供全家便利店的日本市場相關調查分析,零售業者概要,全球銷售額比率,銷售額與市場佔有率,全家便利店的市場佔有率等相關資訊。

目錄

目錄

  • 摘要整理
  • 零售業者的消費者的簡介
  • 食品、食品的消費者的簡介
  • 日本的消費者購買食品、食材的地點
  • 用於其他類別的零售業者
  • 零售業者概要
  • 提案的概述
  • 主要的性能指標
  • 全球銷售額比率
  • 銷售額與市場佔有率
  • 食品、食品市場
  • 全家便利店的市場佔有率
  • 前十名的零售業者的市場佔有率
  • 全家便利店的消費者佔有率
  • 市場定位地圖
  • 諮詢方式
目錄
Product Code: GDVR526TR

FamilyMart's customer base has a large proportion of middle-aged consumers (50.0% of its shoppers are aged between 35-54 years) with a slightly higher proportion of male consumers (53.5%). Nearly half (44.4%) of its shoppers are in the middle-income bracket and a lesser percentage from low-income group consumers (11.6%). This trend in income groups stems from its value proposition of quality items and services available for instant consumption which attracts shoppers looking for better quality products willing to give an extra premium.

FamilyMart has a strong presence in Japan with 37.6% of all Japanese shoppers preferring to purchase their food & grocery needs from the retailer. The retailer's market share was going up till 2018 but declined from 1.0% in 2018 to 0.8% in 2020 majorly due to consumers shifting to retailers with an online presence amidst the pandemic.

The Japanese food & grocery sector is led by retailers like 7-Eleven and Lawsons who have a considerably better online presence compared to FamilyMart. The retailer has been deeply impacted during the pandemic due to heavy reliance on its physical store network and as a result, it needs to think of other ways to keep consistent growth.

Profile of retailer's shopper base, key performance indicators, sales and market shares

Scope

  • FamilyMart's strong store network and complementary services enrich its shopper's experience
  • FamilyMart's convenient and wide store presence helped the retailer gain sales amidst the pandemic
  • FamilyMart has plans to diversify its revenue streams and cut down non-strategic spend

Reasons to Buy

  • Gain a comprehensive knowledge on Familymart's business and develop a competitive advantage
  • Investigate current trends in the food & grocery market to identify the best opportunities to exploit
  • Analysis of key players in the food & grocery segment in Japan
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the food & grocery markets
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international players operating in Japan food & grocery market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Table of Contents

Table of Contents

  • Executive Summary
  • Retailer's Shopper profile
  • Food & Grocery shopper profile
  • Where Japan consumers buy Food & Grocery products
  • Retailers used for other categories
  • Retailer overview
  • Snapshot of proposition
  • Key performance metrics
  • Global sales split
  • Sales and market shares
  • Food & Grocery market
  • FamilyMart's market share
  • Top 10 retailers' market share
  • FamilyMart ' share of shoppers
  • Market positioning map
  • Contacts