表紙
市場調查報告書
商品編碼
1086940

Uniqlo的日本市場:消費者的簡介,市場佔有率,競爭的定位

Uniqlo, Japan (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

出版日期: | 出版商: GlobalData | 英文 20 Pages | 訂單完成後即時交付

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  • 全貌
  • 簡介
  • 目錄
簡介

2021年第3季,在日本購買最多的服裝零售業者是Uniqlo,日本的消費者有43.8%過去12個月購買了服飾類和鞋子。Uniqlo日本,2021/22年度前半期(2022年2月28日結束)的收益,與供應鏈的課題苦戰,比起前一年的順利,減少10.2%成為4,425億日元。

本報告提供Uniqlo的日本市場相關調查分析,Uniqlo概要,全球銷售額比率,銷售額與市場佔有率,前十名的零售業者的市場佔有率等相關資訊。

目錄

目錄

  • 摘要整理
  • Uniqlo零售的消費者的簡介
  • 日本的服飾、鞋的消費者的簡介
  • 日本的消費者購買服飾、鞋的地方
  • 其他的類別所使用的零售業者
  • Uniqlo概要
  • 提案的概述
  • 主要的效能標準
  • 全球銷售額比率
  • 銷售額與市場佔有率
  • 服飾業市場
  • Uniqlo的佔有率
  • 前十名的零售業者的市場佔有率
  • 消費者的Uniqlo的佔有率
  • 前十名的零售業者的市場定位地圖
  • 諮詢方式
目錄
Product Code: GDCS220002SP

Uniqlo was the most shopped at apparel retailer in Japan according to GlobalData's Q3 2021 Consumer Survey, with 43.8% of Japanese consumers stating they had purchased clothing & footwear from it in the past 12 months.

Uniqlo Japan's revenue fell 10.2% to JPY442.5 billion in its H1 FY2021/22 (ending 28 February 2022), as the retailer struggled with supply chain challenges and came up against strong comparatives in the prior year.

Uniqlo plans to develop a strong store presence in parts of Asia beyond Japan, reducing its dependence on the Japanese apparel market. The retailer must capitalize on its strong brand identity to ensure future success both overseas and in its home market, particularly through continuing to launch unique collaborations which attract shoppers beyond its usual customer base.

Profile of retailer's shopper base, key performance indicators, sales and market shares

Scope

  • Uniqlo has a diverse shopper base in Japan, spanning generations and age groups
  • Supply chain problems and the shift to online shopping contribute to Uniqlo's struggles in Japan
  • Uniqlo's highly recognizable brand image will continue to be its strength in the future

Reasons to Buy

  • Gain a comprehensive knowledge on Uniqlo's business and develop a competitive advantage
  • Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing & footwear segment in Japan
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the clothing & footwear markets
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international players operating in Japan fashion retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Table of Contents

Table of Contents

  • Executive Summary
  • Uniqlo Retail Shopper Profile
  • Japanese clothing & footwear shopper profile
  • Where Japanese consumers purchase clothing & footwear
  • Retailers used for other categories
  • Uniqlo Overview
  • Snapshot of proposition
  • Key performance metrics
  • Global sales split
  • Sales and Market Shares
  • Apparel market
  • Uniqlo's market share
  • Top 10 retailers' market share
  • Uniqlo's share of shoppers
  • Top 10 retailers' market positioning map
  • Contacts