黑暗旅遊案例研究：趨勢、動機、營銷策略、機遇、挑戰等。

研究表明，遊客出於各種原因來到黑暗的旅遊目的地。例如，好奇心、對教育的渴望、那裡發生的事情、對歷史和死亡的興趣、回憶、與個人或家庭遺產的聯繫。隨著黑暗旅遊變得越來越流行，學者、遊客、旅遊經營者和當地人正在質疑現代黑暗旅遊的道德困境以及通常被稱為吸引力增加的教育方面的合法性。

本報告著眼於黑暗旅遊背後日益增長的興趣，一個利基旅遊部門，黑暗旅遊的概念，黑暗旅遊背後的動機，媒體中的黑暗旅遊，旅遊行業參與者和旅遊組織。討論其作用。它還著眼於黑暗旅遊的陰暗面、其負面影響以及黑暗旅遊的潛在好處。最後，本案例研究探討了黑暗旅遊目的地類型並探索了世界主要目的地。

目錄

目錄

• 黑暗旅遊概述
• 主要結果
• 了解黑暗旅遊
• 黑暗旅遊的動機
• 媒體黑暗旅遊
• 旅遊業參與者、旅遊組織和政府的作用
• 黑暗旅遊的陰暗面
• 與黑暗旅遊相關的潛在好處
• 深色目的地類型
• 歸零地和國家 9/11 紀念館和博物館（紐約）
• 地下墓穴和 Pere Lachaise 公墓（巴黎）
• 濟州4*3（4月3日）和平公園（韓國）
• Choeung Ek and Tuol Sleng 種族滅絕博物館（柬埔寨）

附錄

This case study looks at the increasing interest behind the niche tourism segment of dark tourism. It discusses the concept of dark tourism, motivations behind dark tourism, dark tourism in the media and the role of travel industry players and tourism bodies. The case study also discusses the dark side of dark tourism and the negative impacts it may have as well as the potential benefits associated with dark tourism. Finally, this case study looks at types of dark destinations and explores key destinations around the world.

Key Highlights

• Dark tourism may be identified as visitations to places where tragedies or historically noteworthy death has occurred and that continue to impact our lives. These sites range from actual locations of dark events to off-site locales that are in someway connected to such an event, such as Holocaust museums. The latter often houses related artifacts and survivor stories that are directly connected to the event.
• Dark tourism sites exist on a spectrum of intensity, whereby particular sites may be conceivably 'darker' than others, dependent upon various defining characteristics, perceptions and attraction features.
• Coinciding with the increasing popularity of dark tourist sites, academics, tourists, tour operators and community residents of many destinations are presented with dilemmas concerning the ethics of modern-day dark tourism and questions concerning the legitimacy of the often-cited educational aspect of such attractions. Dark tourism can appear to be more sinister, with some reports labelling dark tourism as 'macabre voyeurism' at times.
• The media can be considered as responsible in part for the rise of dark tourism as spectacle. Dark tourism has garnered increasing interested owing to today's media-rich society, through which information and inspiration found in the media and online has the power to persuade tourists to see historical sites in person.
• Research reveals that tourists visit dark tourism destinations for a wide variety of reasons. For example, curiosity, desire for education and learning about what happened at the site, interest in history or death, remembrance and connecting with one's personal or family heritage.
• Travel intermediaries play an integral role in the popularity, accessibility and supply of dark tourism products. Those interested in dark tourism attractions are able to easily research the destinations and book relevant transport, accommodation and activities.

Scope

• This case study looks at the increasing interest behind the niche tourism segment of dark tourism. It discusses the concept of dark tourism, motivations behind dark tourism, dark tourism in the media and the role of travel industry players and tourism bodies. The case study also discusses the dark side of dark tourism and the negative impacts it may have as well as the potential benefits associated with dark tourism. Finally, this case study looks at types of dark destinations and explores key destinations around the world.

Reasons to Buy

• Gain an understanding of dark tourism.
• Recognise the range of the potential negatives and associated benefits of dark tourism.
• Gain an understanding of dark tourism motivations.
• Gain an understanding of the role of the media, travel industry players and tourism bodies.

Table of Contents

Table of Contents

• Dark Tourism Overview
• Main Findings
• Understanding Dark Tourism
• Dark Tourism Motivations
• Dark Tourism in the Media
• The Role of Travel Industry Players, Tourism Bodies and Governments
• The Dark Side of Dark Tourism
• Potential Benefits Associated with Dark Tourism
• Types of Dark Destinations
• Ground Zero and the National 9/11 Memorial & Museum, New York
• The Catacombs and The Pere-Lachaise Cemetery, Paris
• Jeju 4*3 (April 3rd) Peace Park, South Korea
• Choeung Ek and Tuol Sleng Museum of Genocide, Cambodia

Appendix