表紙
市場調查報告書
商品編碼
1069691

冬季奧林匹克運動會業務:北京冬季奧林匹克比賽概要,COVID-19影響,贊助商和媒體形勢

Business of Winter Olympics - Beijing Winter Olympic Games Overview, Impact of COVID-19, Sponsorship and Media Landscape

出版日期: | 出版商: GlobalData | 英文 22 Pages | 訂單完成後即時交付

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  • 全貌
  • 簡介
  • 目錄
簡介

比較IOC的冬天的主要活動和夏天的主要活動,獨特的贊助商價值,契約數量,廣播合作夥伴等,兩者的商業性足跡存在顯著的差異。

本報告提供冬季奧林匹克運動會業務市場相關調查分析,2個活動的商業組合,與其獨特的贊助商相關交易額調查。冬季奧林匹克運動會的交易場所和收費廣播和免費廣播的明細分析,也進行兩個活動的媒體組合考察。再加上IOC的各頂級贊助商行銷對應相關考察,哪些贊助商在全部的社群媒體頻道及其網站上活化夥伴關係的相關分析。

目錄

  • 簡介
  • 贊助商分析
  • 媒體形勢
目錄
Product Code: GDUKSPC91244

This report considers the commercial structure of the Olympic Winter Games, held in Beijing. Covering a range of commercial factors, the report looks at the sponsorship portfolio of the event while also analysing its media portfolio, in comparison with the International Olympic Committee's main event, the Summer Olympics. The report will also look at the back drop of the event, which has been clouded by diplomatic boycotts, and human rights abuse accusations against the host nation.

When comparing the IOC's main winter event with its main summer event, there are notable differences between the commercial footprint of the two. In terms of unique sponsorship value, deal volume and broadcast partners. These commercial discrepancies are not unsurprising, given the difference in scale between the events, with fewer athletes, crowds, events and medals for broadcasters to deliver content around. The report also looks at the advertising activity of the IOC's TOP sponsors, who have in many cases opted to scale back their Olympic themed marketing following human rights accusations against China.

Highlights include a breakdown between payTV and free-to-air channels broadcasting the Winter Olympics and the value this represents to the IOC. Further highlights include direct comparisons between the Winter Olympics and the Summer Olympics regarding sponsorship and broadcast portfolios. Further highlights include a breakdown of the advertising activity of the IOCs TOP sponsors.

Scope

  • The report looks at the commercial portfolio of the two events, looking at its unique sponsors and deal values.
  • The report also considers the media portfolios of the events, analysing the deal locations for the Winter Olympics and the breakdown of pay TV vs free to air.
  • The report also discusses the marketing response by the IOC's TOP sponsors, looking at which sponsors are activating their partnership across all social media channels and their company website

Reasons to Buy

  • Readers will gain an understanding of the commercial landscape of the IOC's two chief events, with a specific focus on the Winter Olympics. Readers will also gain access to deal data for major European broadcaster Eurosport, owned by Discovery, who have sub licensed various rights deals across Europe for Winter Olympics coverage.

Table of Contents

Table of Contents

  • Introduction
  • Sponsorship Analysis
  • Media Landscape