國家籃球協會(NBA)的商務(2021年∼2022年):物件概要，贊助商，媒體情況

國家籃球協會(NBA)的業務由於COVID-19造成了沉重打擊，最明顯的是門票收入損失。聯盟即將進入其當前國家媒體版權契約的最後幾年，並且已經瞄準了在2022年開始談判時大幅增加的目標。在贊助方面，聯盟已見到建立合作夥伴關係的加密貨幣品牌數量出現了重大成長趨勢。

本報告提供2021年召開的籃球最高峰大會的主要營業內容。贊助商和媒體狀況等，NBA的商業性展望分析，特定類型的收益來源產生多少資金，凸顯NBA在北美運動市場上的地位。

目錄

目錄

第1章 摘要整理

第2章 COVID-19影響

第3章 NBA概要

第4章 媒體形勢的明細

第5章 贊助商形勢的明細

第6章 隊伍贊助商概要

第7章 隊伍

An insightful look into the main business operations for the premier basketball competition in 2021. In breaking down its commercial outlook, through sponsorship and media landscapes the report helps highlight the NBA's position in the North American sports market.

COVID-19 has Hit the NBA hard over the past few seasons, most notably through lost ticket revenues which are estimated to have cost them $3,222.64 million over the past two season. To offset these deals the league retains strong commercial growth, with team sponsorship worth $1,146.57 million a year across the active teams. The league is coming into the finals years of its current national media rights contracts and has already targeted a big increase when negotiations begin in 2022. In sponsorship the league has already seen a major growth trend in the number of cryptocurrency brands entering into partnerships, with Socios.com alone signing 17 unique team deals.

League comparisons against the other four leading sports leagues in North America. Exploring stadium sizes and maximum ticketing revenue. The effect of COVID-19 on the league, both in 2020 and 2021. In depth detail for the media and sponsorship landscape of the league in general. Breakdown of all 30 teams, from online popularity to individual partnership details.

Scope

• The report takes a closer look at the main business aspects of the league and highlights how much money has been generated from specific types of revenue generators. Despite COVID-19 worries, the league was able to increase its main national media rights contracts heading into 2022, with this report taking a closer look at the landscape, including the rights of regional broadcasters in North America. On top of looking at the leagues position on financial gains, the report also looks at the revenues associated with the teams individually as well as their status in the sport.

Reasons to Buy

• An in depth look at one of the leading sports leagues in North America for the 2021-22 season. The NBA stands as the most popular sports league on social media and this report highlights how the league exploits this appeal.

Table of Contents

Table of Contents

1. Executive Summary

2. Impact of COVID-19

3. NBA Overview

4. Media Landscape Breakdown

5. Sponsorship Landscape Breakdown

6. Team Sponsorship Overview

7. The Teams

List of Tables

List of Tables

• Global Games Breakdown Tables
• Ticket Sales Tables
• National Media Broadcasters Table & Graph
• Regional Broadcaster Table
• International Broadcasters Table
• League Sponsorship Breakdown Graphs & Tables
• Team Sponsorship Graphs & Tables

List of Figures

List of Figures

• COVID-19 Graphs
• Average Attendance Graphs
• Social Media Graphs
• Athlete Social Media Graph
• National Media Broadcasters Table & Graph
• NBA Finals Viewership Graph
• League Sponsorship Breakdown Graphs & Tables
• Jersey Patch Sponsorship Graphs
• Stadium Naming Rights Graphs
• Team Sponsorship Graphs & Tables