表紙
市場調查報告書
商品編碼
1035845

葡萄酒、烈酒的全球市場:概要、消費行為、市場趨勢

Wine and Spirits Market - Overview, Consumer Behavior and Market Trends

出版日期: | 出版商: GlobalData | 英文 38 Pages | 訂單完成後即時交付

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  • 全貌
  • 簡介
  • 目錄
簡介

酒精飲料產業整體上受新型冠狀病毒感染疾病 (COVID-19) 感染擴大大幅影響。尤其是烈酒銷售趨勢,在店內消費和購買消費雙方的流通管道,比葡萄酒受大幅影響。儘管如此,葡萄酒和烈酒的銷售量自感染擴大的影響恢復,不過,銷售量的成長率今後數年預計低迷。還有隨著健康危機,消費者的健康意識高漲,以對身體好為中心的創新主題受到關注。

本報告提供左右全球葡萄酒、烈酒市場的主要市場趨勢與消費行為,影響未來產業趨勢的相關分析,COVID-19的市場的變化,及主要企業的業績趨勢、最新形勢,新產品的開發的動向等彙整資訊。

目錄

目錄

  • 部門概況:葡萄酒、烈酒

第1章 產業概要

第2章 最新趨勢分析

第3章 購買行動

第4章 交易分析

第5章 革新分析

第6章 結論

附錄

目錄
Product Code: GDCS21014SL

Overall, the alcoholic beverage industry has a significantly adverse impact due to the COVID-19 pandemic. Via both on- and off-trade channels, spirits volume sales were impacted heavier than wine. However, wine and spirits sales will bounce back from the COVID-19 pandemic impact but volume sales growth is expected to be sluggish in the coming years. Due to the health crisis, consumers become more health-attentive, thus innovation themes focusing on better-for-you aspects are highly notable.

This report outlines the market trends and consumer behavior impacting specifically the wine and spirits sectors and what implications these may have on the industry's future. It further explores the evolution of the market amid COVID-19, company performances, and news, as well as inspiring product innovation.

Scope

  • Global multinational players have an advantage in the global wine and spirits market.
  • Consumers buy alcoholic drinks mostly via hyper or supermarkets, but online shopping channels have potential to grow.
  • Home entertainment is a key innovation feature in the post-COVID-19 world.

Reasons to Buy

  • Understand the relevant market and consumer trends that are driving the wine and spirits sectors.
  • Gain a broader understanding of the impact of COVID-19 on the sectors and its impact on consumer spending and preferences.
  • Access valuable strategic take-outs in the form of specific opportunities to enhance future decision-making and inform new product development.

Table of Contents

Table of Contents

  • Sector Landscapes: Wine and Spirits

1. Industry overview

2. News analysis

3. Shopping behavior

4. Deals analysis

5. Innovation analysis

6. Take outs

Appendix