Wine and Spirits Market - Overview, Consumer Behavior and Market Trends
酒精飲料產業整體上受新型冠狀病毒感染疾病 (COVID-19) 感染擴大大幅影響。尤其是烈酒銷售趨勢，在店內消費和購買消費雙方的流通管道，比葡萄酒受大幅影響。儘管如此，葡萄酒和烈酒的銷售量自感染擴大的影響恢復，不過，銷售量的成長率今後數年預計低迷。還有隨著健康危機，消費者的健康意識高漲，以對身體好為中心的創新主題受到關注。
Overall, the alcoholic beverage industry has a significantly adverse impact due to the COVID-19 pandemic. Via both on- and off-trade channels, spirits volume sales were impacted heavier than wine. However, wine and spirits sales will bounce back from the COVID-19 pandemic impact but volume sales growth is expected to be sluggish in the coming years. Due to the health crisis, consumers become more health-attentive, thus innovation themes focusing on better-for-you aspects are highly notable.
This report outlines the market trends and consumer behavior impacting specifically the wine and spirits sectors and what implications these may have on the industry's future. It further explores the evolution of the market amid COVID-19, company performances, and news, as well as inspiring product innovation.