舒適度/不確定度 - 消費者趨勢分析 (2023)

Comfort and Uncertainty - Consumer TrendSights Analysis, 2023

出版日期: 2023年07月25日 | 出版商:

GlobalData | 英文 | 訂單完成後即時交付

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簡介目錄

"舒適與不確定性" 是 GlobalData 在 TrendSights 系列中涵蓋的大趨勢之一。

舒適和不確定性大趨勢認識到，由於生活和周圍世界的壓力和不確定性不斷增加，消費者重視安全、傳統、簡單和安心。這與老式手工藝傳統的複興有關，一切都是當地的以及對變革的普遍謹慎，反過來又促使消費者更加偏好熟悉和信任的品牌和產品。

本報告審視和分析了舒適/不確定性消費者趨勢，並深入了解其重要性、影響、品牌和製造商如何利用這些趨勢以及未來前景。

Abstract

"Comfort & Uncertainty" is one of the mega-trends that GlobalData covers as part of our TrendSights series . The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

The Comfort & Uncertainty mega-trend recognizes that consumers value safety, tradition, simplicity, and reassurance due to rising stress and uncertainty in their lives and the world around them. This is linked to a resurgence in old-fashioned craft traditions, all things local, and general caution towards change, in turn driving a greater preference for familiar brands and products that consumers know and trust.

Scope

Since the pandemic, the world's socioeconomic structures have evolved, creating disruption and uncertainty in consumers' lives. In response they are seeking control through cautious purchasing, favoring familiar brands.
Consumers face unprecedented economic upheaval regarding the cost-of-living crisis. This is driving people to seek more reliable and familiar products with an emphasis on supporting local communities and businesses while also spending more time at home to save money.

Reasons to Buy

Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
Understand how new concepts and ideas fit into - or challenge - current consumer trends.
Gain insight and inspiration for innovation programs and new product development.