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市場調查報告書
商品編碼
1031090

西班牙足球甲級聯賽(2021年-2022年)事業:屬性簡介,贊助商和媒體狀況

Business of La Liga Soccer League 2021-22 - Property Profile, Sponsorship and Media Landscape

出版日期: | 出版商: GlobalData | 英文 72 Pages | 訂單完成後即時交付

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  • 全貌
  • 簡介
  • 目錄
簡介

COVID-19,過去連2季給予西班牙足球甲級聯賽很大的打擊,損失高達24.3億美元。聯賽本賽季的商業問題在競標期間主要集中在國內媒體權利上,由於大流行的影響和Lionel Messi轉會法國聯賽,預計會出現小幅下滑。新規則生效後,六家西甲俱樂部被迫更換他們的球衣合作夥伴,因為西班牙希望削弱博彩品牌的地位和權利,正如目前英超聯賽中正在討論的一個潛在想法。

本報告提供西班牙足球甲級聯賽(2021年-2022年)事業的相關調查,2021年∼2022年的新一季的西班牙足球甲級聯賽的商業性展望相關資料,可利用的全部主要的商業收入來源和,COVID-19對同盟造成影響考察。再加上相關資料分析,聯盟俱樂部、品牌、電視台等,西班牙足球甲級聯賽和參加隊伍的詳細分析。

目錄

目錄

第1章 摘要整理

第2章 COVID-19的影響

第3章 聯賽概要

第4章 媒體情勢

第5章 贊助商情勢

第6章 套件供應商市場

第7章 球衣的贊助商市場

第8章 袖子的贊助商市場

第9章 俱樂部贊助商概要

第10章 俱樂部

第11章 附錄

目錄
Product Code: GDUKSPC73868

A follow up to the same report issued ahead of last season, this report takes an in depth look at the Spanish top flight soccer league and its 20 participating teams.

COVID-19 has hit La Liga hard over the past two seasons, costing Spain's top two divisions up to the value of $2.43 billion. The big commercial question around the league this season centres around its domestic media rights which are up for tender and could be inline for a slight dip after the impact of the pandemic and loss of Lionel Messi to the French league. New rules coming into effect, has seen six La Liga clubs forced to change their front-of-shirt partners as Spain looks to diminish the position and rights of betting brands, as is currently being discussed as a potential idea in the English Premier League.

A look over the impact of COVID-19; analysis of the types of deals being signed; brand portfolio representation; and short breakdown into the commercial and social landscape of all 20 clubs.

Scope

  • La Liga continues to run as one of the most popular soccer leagues in global soccer.
  • The report takes a look at the commercial landscape of La Liga heading into the new 2021-22 season, looking at all the main commercial revenue streams available as well as the impact COVID-19 has had on the league. Further to this, the report breaks down the relevant data to assess the position of affiliated clubs, brands and broadcasters.

Reasons to Buy

  • It offers an in-dept look at one of the biggest soccer leagues in Europe - analysing all active 428 club and 22 major league sponsorship deals.
  • It also offers a strong insight into further areas of the commercial scene in Spain, including kit supplier, sponsorship and media rights landscape.

Table of Contents

Table of Contents

1. Executive Summary

2. Impact of COVID-19

3. La Liga Overview

4. Media Landscape

5. Sponsorship Landscape

6. Kit Supplier Market

7. Front-of-Shirt Sponsorship Market

8. Sleeve Sponsorship Market

9. Club Sponsorship Overview

10. The Clubs

11. Appendix

List of Tables

List of Tables

  • COVID-19 Deaths
  • Average Attendance Graph
  • Social Media Graph
  • Ticket Sales Table
  • Media Right Table
  • Sponsorship Deal Values Graph
  • League Sponsorship Charts
  • Kit Supplier Charts
  • Front-of-Shirt Sponsorship Charts
  • Sleeve Sponsorship Charts
  • Sponsorship Breakdown Overview Charts
  • Sponsorship Comparison Charts
  • Individual Team Sponsorship & Social Media Charts