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市場調查報告書

零售、服裝的人工智慧:各主題調查

Artificial Intelligence (AI) in Retail and Apparel - Thematic Research

出版商 GlobalData 商品編碼 1022626
出版日期 內容資訊 英文 42 Pages
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零售、服裝的人工智慧:各主題調查 Artificial Intelligence (AI) in Retail and Apparel - Thematic Research
出版日期: 2021年04月13日內容資訊: 英文 42 Pages
簡介

零售商已開始採用人工智慧 (AI) 來增強客戶體驗並提高運營效率。服裝、家居用品和健康與美容等不同領域的許多零售商在使用人工智慧為提供消費者新的購物方式方面取得了長足的進步。人工智慧的使用可以提高整體客戶參與度,透過整合人工智慧技術,零售商可以提供一定程度的個性化,使他們能夠制定更好的客戶忠誠度策略。

本報告以零售、服裝產業的人工智慧為焦點,考察AI怎麼形成零售、服裝產業,提供引進AI技術的優點,AI平台的市場規模的變化與預測,零售業者所面臨的課題,AI價值鏈,機器學習,資料科學,會話型平台,電腦視覺,AI晶片,智慧機器人,情境感知計算等,AI的重要零組件概要,零售、服裝AI相關主要的收購與合併等彙整資料。

目錄

目錄

  • 摘要整理
  • AI價值鏈
  • 零售的課題
  • AI對零售業的影響
  • 案例研究
  • 市場規模與成長預測
  • 合併和收購
  • AI時間軸
  • 企業
  • 部門計分卡
  • 詞彙表
  • 參考文件
  • 各主題調查手法
  • 關於GlobalData
  • 諮詢方式

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目錄
Product Code: GDRT-TR-S029

Retailers have begun to embrace artificial intelligence (AI) in attempt to enhance customer experiences and improve operational efficiency. Many retailers across different sectors such as apparel, homewares and health & beauty have made strides in providing consumers with a new way to shop using AI. The use of AI can increase overall customer engagement and by integrating AI technology, retailers can offer a degree of personalisation allowing them to create a better customer loyalty strategy. The report provides an overview of AI in the retail and apparel sector, discusses the impact of COVID-19 on the theme, highlights the players that have invested in AI and calls out the laggards that have not invested enough. The report also outlines the AI value chain, discussing machine learning, the importance of data science, computer vision, smart robots, AI chips and context-aware computing. At the end of this report there is also a thematic scorecard where retailers are given a rating based on their investment in AI technologies, giving insight into where different companies stand in comparison to each other.

Key Highlights

  • Retailers are facing challenges in enticing consumers back to their bricks-and-mortar stores, amid the ongoing rise of online. In attempt to do so, retailers have begun to embrace AI to enhance the instore shopping experience. Retailers have also adopted AI in attempt to elevate convenience for customers and remain at the forefront of consumers' minds when shopping.
  • As a result of the shift to e-commerce driven by COVID-19, retailers have adopted AI-integrated personalisation as a method to yield greater customer loyalty.
  • Retailers that implement AI are revolutionising operational processes by making tasks more efficient. Operators in the retail and apparel space can use AI to find optimal suppliers and adjust prices based on competitors' offerings. By utilising AI as a tool, operators can better stand out among competitors and appeal to consumers in an increasingly digital world.

Scope

  • GlobalData provides insight into the theme of AI within the retail and apparel sector. The report provides an overview of AI, how AI is shaping the retail and apparel landscape, the benefits of incorporating such technologies, and the challenges that retailers face in doing so.
  • The report also outlines the retail and apparel players that have successfully integrated AI-related technologies into their business operations providing case studies, while also revealing the operators that are lagging within this theme.
  • GlobalData takes a deep dive clearly outlining the AI value chain, discussing the important components that drive AI including machine learning, data science, conversational platforms, computer vision, AI chips, smart robots and context-aware computing. The document provides market size and growth forecasts for the Global AI platform and mentions key mergers and acquisitions relating to the AI theme within the retail and apparel market.

Reasons to Buy

  • Gain a better understanding of AI, its functions and how it is being used within the retail and apparel space.
  • Gain an understanding of the challenges that retailers face when embracing AI
  • Learn about specific cases where AI has been successfully integrated in retailer operations, providing clairty on the actions of competitors.
  • Better understand the components in the AI value chain.
  • Learn about the key mergers and acquisitions relating to AI in the retail and apparel space.
  • Get access to GlobalData's thematic scorecard rating where operators have been given a rank based on their investment in the AI theme.
  • Learn about the leading AI adopters and vendors in retail and apparel alongside specialist vendors in the AI space.

Table of Contents

Table of Contents

  • Executive Summary
  • AI Value Chain
  • Retail Challenges
  • Impact of AI on Retail
  • Case Studies
  • Market Size and Growth Forecasts
  • Mergers and Acqusitions
  • AI Timeline
  • Companies
  • Sector Scorecard
  • Glossary
  • Further Reading
  • Our thematic research methodology
  • About GlobalData
  • Contact Us