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市場調查報告書

消費者的手機遊戲:各主題調查

Mobile Gaming in Consumer - Thematic Research

出版商 GlobalData 商品編碼 1022617
出版日期 內容資訊 英文 49 Pages
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消費者的手機遊戲:各主題調查 Mobile Gaming in Consumer - Thematic Research
出版日期: 2021年07月02日內容資訊: 英文 49 Pages
簡介

手機遊戲是競爭激烈的市場,複數的企業爭奪佔有率。2020年前五名公司佔銷售量的約47%。預計手機遊戲市場收益,2020年智慧型手機獲得83%的佔有率,2030年擴大到88%。遊戲,由於吸引年輕的消費者,對大部分的智慧型手機廠商來說成為重要的焦點。Asus,小米,聯想開發遊戲專用智慧型手機,Apple,Samsung,Oppo (BBK Electronics) 採納遊戲作為新設備的重要要素。

本報告以消費者的手機遊戲為焦點,提供手機遊戲為中心最新的次趨勢,對消費品製造商手機遊戲的商務策略的有效利用趨勢,消費行為手機遊戲及平板電腦終端的影響,技術的普及情形與引進趨勢等相關彙整。

目錄

摘要整理

  • 播放器
  • 技術說明
  • 趨勢
  • 產業分析
  • 價值鏈
  • 企業
  • 部門計分卡
  • 詞彙表
  • 參考文件
  • 各主題調查手法
  • 關於GlobalData
  • 諮詢方式

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目錄
Product Code: GDCG-TR-S034

This report provides an overview of how FMCG companies are adapting to meet demands in changing behaviors around entertainment. It looks at how particular technologies have been implemented, and how popular their uptake has been. Furthermore, it assesses the impact that COVID-19 has had on mobile gaming, and how it will influence consumer behavior in the years ahead.

Mobile gaming has grown significantly with smartphone uptake. Free-to-play content that connects to in-game rewards is popular with advertisers and has become a logical opportunity for the next generation of gaming content. Consumer goods companies are targeting mobile gaming as the next frontier for user engagement and marketing purposes.

Scope

  • Mobile gaming is a highly competitive market, with several companies battling for market share. GlobalData estimates that the top five companies held around 47% of the market by revenue in 2020.
  • Smartphones held an 83% share of mobile gaming market revenue in 2020. By 2030, smartphones' market share will grow to 88%.
  • Gaming is a key focus for most smartphone makers as it helps to attract young consumers. Asus, Xiaomi, and Lenovo are developing gaming-focused smartphones, while Apple, Samsung, and Oppo (BBK Electronics) are making gaming a critical element in new devices.

Reasons to Buy

  • Gain insight into the latest sub-trends around mobile gaming.
  • Identify how consumer goods companies are using mobile gaming in their business strategies.
  • Discover how new consumer behaviors will influence mobile gaming and tablets in the years ahead.

Table of Contents

Table of Contents

Executive summary

  • Players
  • Technology briefing
  • Trends
  • Industry analysis
  • Value chain
  • Companies
  • Sector scorecard
  • Glossary
  • Further reading
  • Our thematic research methodology
  • About GlobalData
  • Contact Us