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市場調查報告書
商品編碼
1021341

東京的運動情況:城市的運動簡介,活動,贊助商分析

Tokyo City Sport Landscape - Analysing City's Sport Profile, Events and Sponsorships

出版日期: | 出版商: GlobalData | 英文 27 Pages | 訂單完成後即時交付

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  • 全貌
  • 簡介
  • 目錄
簡介

由於大流行的影響,延期到2021年的2020年的東京奧林匹克運動會,有望成為日本體育的核心,不過,東京也有其他幾個定期性的運動活動,支撐著在世界人口最多的城市的運動市場。

在日本,第二次世界大戰後有以足球隊為首,在日本受歡迎的籃球和棒球等,各種運動隊伍存在。運動活動中,召開2個網球的專業巡迴賽,樂天公開賽是ATP巡迴賽的一部分,日本公開賽是WTA巡迴賽亞洲區的一部分。此外,每年都會舉辦羽毛球世界聯盟的世界巡迴賽 "日本公開賽" 。

本報告提供東京的運動情況的相關調查,以2020年的奧林匹克運動會和2019年的橄欖球世界盃的召開地東京的運動環境為焦點。東京的活動情況與大流行的影響,奧林匹克運動會的公共支出的明細,東京受到健康危機的奧林匹克運動會的國民感情等介紹,及東京的最大的贊助商契約,今後的活動邀請,運動隊和會場概要等資訊。

目錄

目錄

第1章 摘要整理

第2章 主要的資訊和背景

第3章 活動情勢

第4章 贊助商情勢

第5章 今後的競標

第6章 附錄

目錄
Product Code: GDUKSPC73616

This city profile looks at the sporting environment of the host of the 2020 Olympic Games and the 2019 Rugby World Cup, Tokyo Japan. While the Games of 2020, delayed to 2021 due to the pandemic are the intended centrepiece of Japanese sport, the city boasts several other regular sporting events which compliment the world's most populated city's sporting market. The city has a strong sport team ecosystem, with several soccer teams, as well as basketball and baseball, which grew popular in Japan in the post World War Two period. Among its regular sporting events, the city sees two tennis professional tour events, with the Rakuten Open forming part of the ATP Tour, while the Japan Open makes up the WTA Tour's Asian leg. In addition, the city also welcomes the Badminton World Federation annually for the Japan Open, part of the BWF's World Tour.

While the city has once again seen the majority of its sporting events cancelled in the wake of the pandemic, the Olympics will continue as Tokyo enters a state of emergency due to the pandemic health crisis. Having initially been positioned as a means to turn Tokyo into a world sporting capital alongside the Rugby World Cup, and a means of driving tourism to the city, government restrictions on international travel means the Games of 2020 will feel very different with athletes requiring regular health monitoring, and with some sponsors already pulling out of Olympic themed advertising, the commercial side of the Games is now beginning to strain as well. On top of the Games, Tokyo is hosting the FINA Diving World Cup, and the Tokyo Marathon, an annual event in the city, which once again faces the risk of being cancelled in the wake of the pandemic.

An insight into the different commercial models of the FINA Diving World Cup and the Tokyo Marathon, with insights into how geographical and sport market factors influence brand decisions to partner with these events

Scope

  • This city profile looks at the event landscape in Tokyo and how it has been affected by the pandemic as well as a breakdown of public spending on the Olympic Games and public sentiment for the Games given Tokyo's health crisis.
  • The profile also provides an overview of the city's biggest sponsorship agreements, its future event bids, and an overview of its sport teams and venues.

Reasons to Buy

  • Data surrounding city economics will provide readers with an understanding of Tokyo's capacity to host large scale sportign events. Readers will also gain access to industry leading sponsorship data and a look into the sporting present and future of Japan's capital.

Table of Contents

Table of Contents

1. Executive Summary

2. Key Information and Background

3. Event Landscape

4. Sponsorship Landscape

5. Future Bids

6. Appendix