Tokyo City Sport Landscape - Analysing City's Sport Profile, Events and Sponsorships
在日本，第二次世界大戰後有以足球隊為首，在日本受歡迎的籃球和棒球等，各種運動隊伍存在。運動活動中，召開2個網球的專業巡迴賽，樂天公開賽是ATP巡迴賽的一部分，日本公開賽是WTA巡迴賽亞洲區的一部分。此外，每年都會舉辦羽毛球世界聯盟的世界巡迴賽 "日本公開賽" 。
This city profile looks at the sporting environment of the host of the 2020 Olympic Games and the 2019 Rugby World Cup, Tokyo Japan. While the Games of 2020, delayed to 2021 due to the pandemic are the intended centrepiece of Japanese sport, the city boasts several other regular sporting events which compliment the world's most populated city's sporting market. The city has a strong sport team ecosystem, with several soccer teams, as well as basketball and baseball, which grew popular in Japan in the post World War Two period. Among its regular sporting events, the city sees two tennis professional tour events, with the Rakuten Open forming part of the ATP Tour, while the Japan Open makes up the WTA Tour's Asian leg. In addition, the city also welcomes the Badminton World Federation annually for the Japan Open, part of the BWF's World Tour.
While the city has once again seen the majority of its sporting events cancelled in the wake of the pandemic, the Olympics will continue as Tokyo enters a state of emergency due to the pandemic health crisis. Having initially been positioned as a means to turn Tokyo into a world sporting capital alongside the Rugby World Cup, and a means of driving tourism to the city, government restrictions on international travel means the Games of 2020 will feel very different with athletes requiring regular health monitoring, and with some sponsors already pulling out of Olympic themed advertising, the commercial side of the Games is now beginning to strain as well. On top of the Games, Tokyo is hosting the FINA Diving World Cup, and the Tokyo Marathon, an annual event in the city, which once again faces the risk of being cancelled in the wake of the pandemic.
An insight into the different commercial models of the FINA Diving World Cup and the Tokyo Marathon, with insights into how geographical and sport market factors influence brand decisions to partner with these events