Blockchain in Consumer - Thematic Research
Blockchain has been described as a disruptive technology to a number of sectors. Within consumer goods and services, it has the potential to enhance supply chain management by validating authenticity and traceability. The outbreak of COVID-19 means companies have had to rapidly adapt to meet changes in behaviour. Food security and sustainability have become key challenges that blockchain can help to resolve.
This report provides an overview of how FMCG companies are adapting to integrate blockchain technology. It looks at how distributed ledgers have been implemented, and how they can be integrated across the FMCG supply chain. Furthermore, it assesses the impact of smart contracts and the influence they have on assuaging consumer concerns on security and authenticity.