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市場調查報告書
商品編碼
1014041

紐約市的運動市場情勢:市內的運動概況,活動,贊助商分析

New York City Sport Landscape - Analysing City's Sport Profile, Events and Sponsorships

出版日期: | 出版商: GlobalData | 英文 22 Pages | 訂單完成後即時交付

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  • 簡介
  • 目錄
簡介

在紐約共有14個團體的主要的運動隊與9處比賽場,成為世界最大的運動市場之一。並且,市內的大金融機關和大企業,與各種運動隊和運動活動 (全美公開賽,紐約馬拉松等) 簽訂贊助商契約。市內的運動隊和運動活動也是有力的旅遊資源,有許多觀光客從國內外到訪,交通基礎設施的整備是必須的。

本報告提供美國、紐約市的運動市場結構與趨勢相關分析,市內運動環境 (職業體育隊和觀眾數,相關活動的召開情形等) 和近來的市場主要趨勢,相關基礎設施 (交通機關,飯店設施等)的整頓現狀與其影響,贊助商趨勢等彙整資訊,為您概述為以下內容。

目錄

目錄

第1章 摘要整理

第2章 重要資訊和背景情況

第3章 活動情勢

第4章 贊助商情勢

第5章 附錄

目錄
Product Code: GDUKSPC71979

New York's high density of franchise teams and venues makes it one of the largest sporting markets in the world, with 14 major sport teams and nine venues. Furthermore, the five major leagues in North America are all headquartered in New York, underpinning the city as the continent's sporting capital. This large sport market has proved a valuable marketing partner for the city's financial and business district, with several banks and financial firms, headquartered in New York, currently securing marquee sponsorship assets in the city at the US Open, New York Marathon and with the numerous franchises.

Looking more closely at the city's tourism, New York is the most popular city destination in the USA, with the Big Apple welcoming 66 million visitors in 2019, of which 13.5 were international arrivals, highlighting the need for suitable infrastructure to accommodate large influxes of people. To this end, New York sees a transport network of 6,000 subway cars and 4,000 buses, with three airports servicing its metropolitan area.

"The biggest sponsorship agreements in New York's sporting landscape are with firms based in its financial district, and other internationally known financial businesses. New York's reputation for both finance and sport combines in these instances, with firms such as Met Life, Amex and Chase Bank all seeing the value of New York's sporting sector as an effective marketing partner.

This city profile analyses whether New York City has the tools to be able to take on large scale sporting events, while also looking at the biggest stakeholders within the city's sporting landscape and annual events hosted in New York, such as the US Open and New York Marathon. This analysis also uncovers the lure of New York based sporting properties, with New York sides in the NFL, NBA and MLB holding some of the biggest sponsorship deals within their respective leagues. With New York having a worldwide reputation for sport and finance, these two industries often collide with some of America's biggest stadium naming rights deals, with the New York Jets, New York Giants, New York Mets and Brooklyn Nets, all boasting stadium naming rights deals with financial firms. This profile will also consider New York's tourism hosting capabilities, looking at specific metrics surrounding travel and hospitality, and how this tie into the city's sporting market in 2021.

Key Highlights

  • The four biggest partnerships in New York's sporting landscape are with financial companies, underscoring the close ties between New York's sport market and financial district.
  • The New York Marathon is one of the major marathons in world running. The New York Marathon's title sponsorship deal with Tata Consultancy Services the biggest title sponsorship of any marathon event, with the New York's event one of the most participated in the world running series.

Scope

  • This city profile provides an overview of New York's sporting landscape as well as an analysis of the city's infrastructure and ability to host large scale participation events.
  • Data surrounding venue partnerships and the city's largest deals are included to provide an understanding of the biggest players within New York's sporting ecosystem.

Reasons to Buy

  • Uncover the decision making behind New York's biggest sponsorship deals.
  • Understand the infrastructure behind New York tourism, and how this impacts its ability to host large scale sporting events.
  • Overview of the biggest sporting sides and venues in New York.

Table of Contents

Table of Contents

1. Executive Summary

2. Key Information and Background

3. Event Landscape

4. Sponsorship Landscape

5. Appendix