Business of Olympic Games - Tokyo Olympic Games Overview, Impact of COVID-19, Sponsorship and Media Landscape
|出版日期||內容資訊||英文 56 Pages
|奧林匹克運動會比賽大會事業-東京奧林匹克運動會概要，COVID-19的影響，贊助商，媒體形勢 Business of Olympic Games - Tokyo Olympic Games Overview, Impact of COVID-19, Sponsorship and Media Landscape|
|出版日期: 2021年05月31日||內容資訊: 英文 56 Pages||
The Business of Olympic Games - Tokyo Olympic Games Overview, Impact of COVID-19, Sponsorship and Medica Landscape
The Business of the Olympics report takes a much closer and in-depth look at the delayed 2020 Games in Tokyo. The report itself aims to highlight the business operations that are involved in the Olympics from media to sponsorship landscapes, highlighting trends and insights into the evolution of these packages for sponsors and broadcasters over the cycles of recent hosted editions of the Games. Further to this, the report breaks down the current landscape of the Tokyo event specifically, breaking down rules and costs in relation to ticket sales and all things concerned with pandemic. Much has been reported on about the difficulties the Games' organisers face with regards to ticket sales and this report illustrates these worries, as Jake Kemp breaks down how as much as $854.06 million could be lost without fans in 2021. As a whole, this report offers a strong insight into what the Games will be like in 2021 and offers fantastic insight into how brands and broadcasters are capitalising on their individual agreed rights.
The Games in Tokyo has seen a huge rise in the quantity of sponsorship deals associated with the Olympics. The increase in these deals during this rights cycle, represents a potential long term shift to sponsorship as the IOC's main source of income, a default position typically taken up my media rights. Ticket sales at each of the past three Summer Olympic Games have sold very well (in excess of 90 per cent) and Japan had strong realistic ambitions of achieving equally high, if not higher, levels of tickets. With no international fans already confirmed for the event in 2021, millions will be lost for all concerned, with the tourism sector and local and national Japanese also unable to profit for the arrival of foreign fans.
A clear and in-depth breakdown of all concerned deals with the Tokyo Games and how they impact on the Games' operations. Great context offered, with comparisons to previous editions of the Games and specific details on how much the IOC is generating from the Games and where it could see big losses in 2021.