Sport Stadium Naming Rights - Analysing Regional Imbalance, Title Partner Deal and Deal Values, Sponsor's Sector and Location
|出版日期||內容資訊||英文 109 Pages
|體育場命名權:地區的不平衡，冠名合夥人的交易，交易的銷售額，贊助商的部門與定位分析 Sport Stadium Naming Rights - Analysing Regional Imbalance, Title Partner Deal and Deal Values, Sponsor's Sector and Location|
|出版日期: 2021年06月15日||內容資訊: 英文 109 Pages||
Given the heavily commercial nature of United States (US) and Canadian based sport and culture (more widely) it is not surprising to see stadium naming rights much more plentiful and common sight in North America. Its younger and more modern stadiums do not boast the same history as those in Europe, with its younger age enabling partnering brands a greater chance of building a stronger and more long-term association with a specific venue or team. The report also looks closer at what type of brands are getting involved in these partnerships, with one standout sector across all leagues looked at, whilst also analysing the global appeal of the rights.
The stadium naming rights report looks at the current landscape for main sponsorship rights to the biggest and most popular stadiums in the world. In particular, the report focuses and makes a contrast between the landscape felt between the five biggest European soccer leagues and the five biggest sports leagues in North America. It looks closely and breaks down every deal pertaining to each team and generates some interesting insights and trends in the market. Great for under the current market and identifying how and why the markets are so different across different sides of the Atlantic Ocean.
In-depth analysis offered for each league individually, whilst then offering a larger overall assessment and comparison of both markets. Other highlights include the current value of the stadium naming rights in each market, identity of emerging trends and differences between the two continental markets.