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市場調查報告書

對東京2020奧林匹克運動會的COVID-19潛在的商業性影響分析

Analysing the Potential Commercial Impact of COVID-19 on the Tokyo 2020 Olympic Games

出版商 GlobalData 商品編碼 1009841
出版日期 內容資訊 英文 49 Pages
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對東京2020奧林匹克運動會的COVID-19潛在的商業性影響分析 Analysing the Potential Commercial Impact of COVID-19 on the Tokyo 2020 Olympic Games
出版日期: 2021年06月02日內容資訊: 英文 49 Pages
簡介

從商業角度來看,2020年東京奧運會將成為迄今為止規模最大的奧運會。奧林匹克合作夥伴計劃和國內贊助投資都打破了之前的記錄,而 2020年東京奧運會的轉播權價值預計將比上屆奧運會成長10%。還提供了創紀錄數量的門票。

可是,由於COVID-19,東京奧林匹克運動會延期12個月。海外觀戰者出國到日本受到禁止,國內的運動迷也不保證能觀戰奧林匹克運動會的活動。由於COVID-19,造成東京2020相關人員許多問題,大幅削弱了東京奧運會的潛力。

本報告提供COVID-19對東京2020奧林匹克運動會的潛在的商業性影響分析,由上次的奧林匹克運動會的影響分析預測東京2020的影響,COVID-19對東京2020的各種相關利益者的影響分析等資訊。

目錄

目錄

  • 概要

第1章 東京2020:COVID-19前的預計影響

  • 奧林匹克運動會的社會經濟影響
  • IOC的收入來源與分配
  • 贊助商
  • 播放權
  • 票務業務
  • 東京2020建設
  • 旅遊相關廣告

第2章 東京2020和COVID-19的影響

  • 在日本的病例和疫苗的發展
  • 東京2020訪問方案
  • 贊助商
  • 電視台
  • 旅遊相關廣告
  • 旅遊傳統

附錄

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目錄
Product Code: GDTT0381MI

This report analyses the potential impact of COVID-19 on the Tokyo 2020 Oympic Games. The report is split into two sections. The first section analyses what the expected impact of the Tokyo 2020 Olympics was pre-COVID-19, with a focus on the socioeconomic impact of previous Olympic Games, the commercial rights investments in Tokyo 2020, the ticketing sales process, Tokyo 2020 construction projects and tourism related advertisements. The second section of the report analyses the impact of COVID-19 on Tokyo 2020, looking at the current cases and vaccine landscape in Japan, visitation scenarios for Tokyo 2020, the impact of COVID-19 on Tokyo 2020 sponsors and broadcasters, tourism related advertisements and the tourism legacy of Tokyo 2020.

The Olympic Games are utilised by host nations and cities as a means of generating both local and national economic stimulation through mass tourism and spending and can often act as a catalyst for a new era of socioeconommic developmment for a country. For Japan and Tokyo, this was no different, with the 2020 Olympics set to be the biggest yet, whereby budgeting costs and commercial rights investments had broken all previous records for summer Olympic Games. COVID-19 has however posed a serious threat to the impact the games could have, inducing a 12 month delay, a ban on international fans and still no guarantee of domestic fans being able to attend.

Key Highlights

  • Commercially, Tokyo 2020 was set to be the biggest Olympics yet, and by some distance. Both The Olympic Partner Programme and domestic sponsorship investments had smashed previous records, while broadcasting rights values for Tokyo 2020 were expected to be up 10 per cent on previous Olympic Games. A record number of tickets had also been made available.
  • COVID-19 has led to the Tokyo Olympics to be postponed by 12 months. International spectators have been banned from travelling to Japan for the Games, while there is still no guarantee on domestic fans being able to attent Olympic events.
  • COVID-19 has presented a multitude of problems for Tokyo 2020 stakeholders, severely denting the potential impact the Games could have

Scope

  • This report provides an overview of the potential impact of Tokyo 2020 in a COVID-19 world.
  • It analyses the impact of previous Olympic Games to make projections for the impact of Tokyo 2020.
  • It analyses the impact of COVID-19 on a range of stakeholders involved in Tokyo 2020

Reasons to Buy

  • To gain an understanding of the impact of major international sporting events such as the Olympic Games
  • Assess how COVID-19 is impacting major international sporting events and the tourism industry

Table of Contents

Table of Contents

  • Overview

1. Expected Impact of Tokyo 2020 pre-COVID-19

  • 1.1 Socio-economic impact of the Olympics
  • 1.2 IOC Revenue Sources and Dsitribution
  • 1.3 Sponsorship
  • 1.4 Broadcasting Rights
  • 1.5 Ticketing
  • 1.6 Construction for Tokyo 2020
  • 1.7 Tourism related advertisement

2. Tokyo 2020 & The Impact of COVID-19

  • 2.1 Cases and vaccine rollout in Japan
  • 2.2 Visitation Scenarios for Tokyo 2020
  • 2.3 Sponsorship
  • 2.4 Broadcasters
  • 2.5 Tourism related advertisement
  • 2.6 Tourism Legacy

Appendix