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市場調查報告書
商品編碼
1008853

高淨值 (HNW) 投資者發展和服務交付:投資者在策略、投資行為、風險、忠誠度和產品選擇方面的趨勢

Targeting and Servicing High Net Worth (HNW) Investors - Strategies, Investment Behaviors, Investor Proclivities with regards to Risk, Loyalty, and Product Uptake

出版日期: | 出版商: GlobalData | 英文 43 Pages | 訂單完成後即時交付

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  • 全貌
  • 簡介
  • 目錄
簡介

從眾多財富管理公司的重要客戶HNW的人口構成來看,最大的細分市場有900萬專家,第二位企業家有260萬,其次是女性、外籍人士和接班人。各個細分領域的富裕人士對投資和服務內容都有自己的偏好,需要符合這一趨勢的服務差異化戰略。例如,高淨值投資者比其他細分市場更規避風險,但往往對財富管理機構相對忠誠。相反,繼承人的忠誠度往往最低。簡而言之,早期和持續參與很重要。

本報告分析了為世界富人(HNW)發展投資和資產管理服務的潛力,並分析了富人的人口結構(按地區、職業、性別等)和細分市場的特徵。我們將為您提供有關每種風險/投資偏好、服務需求、適當的目標開發/維護策略和產品組合的信息。

目錄

目錄

第 1 章執行摘要

第 2 章全球富裕人士市場:按細分市場劃分的市場規模

  • 北美是最大的目標市場:拉丁美洲和亞太地區的高增長
  • 居民和企業家:不相互排斥,但構成了專業人士之後的最大目標群體
  • 富裕人士專家:形成900萬人的龐大目標市場
  • 企業家:是繼專家之後最大的高淨值人群
  • 通過下一代計劃與繼承人早期接觸:抑制流失率
  • 女性:不到全球富裕人士市場的五分之一,但這一細分市場正在增長
  • 富裕的外籍人士:一個龐大的目標市場,共有 180 萬人
  • 亞洲發展目標:半數富人來自這個大陸
  • 美國/英國:外國富豪的 "創業天堂"

第 3 章投資者偏好:細分市場之間的差異

  • 主要投資者群體尋求共同服務和卓越
  • 培養女性客戶:採用定制服務方式
  • 居民:對有能力提供全套服務的銀行來說要求高但理想的客戶
  • 客戶流失率:在富裕人士繼任者細分市場中最高——建立關係的關鍵
  • 創業發展:既定的推薦流程至關重要
  • 高度整合的商業和投資銀行團隊:對企業家和專業人士的強烈吸引力

第 4 章附錄

目錄
Product Code: GDFS0326IA

This report analyzes and sizes key segments of the global HNW market, providing detailed recommendations on how best to target and service these segments. It explores how investment behaviors differ across different target segments, and highlights different investor proclivities with regards to risk, loyalty, and product uptake. It is based on our proprietary Global Wealth Managers Surveys.

A key focus for most wealth providers, HNW entrepreneurs constitute the second-largest target segment (after professionals), followed by females and expats, who represent an almost equally large target market. Inheritors are the smallest segment; however, providers reaching out to female inheritors should not encounter any trouble growing their business given that this segment is often overlooked. While there is overlap between segments, distinct investment and servicing preferences call for a differentiated servicing strategy. For example, female HNW investors are more risk averse than other segments, but they tend to be comparatively loyal to their wealth manager. On the flipside, inheritors tend to be the least loyal, meaning early and ongoing engagement is critical.

Scope

  • 53.4% of global HNW investors reside in North America, but growth is more pronounced in the Middle East and Africa, Latin America, and Central and Eastern Europe.
  • Professionals account for 9 million individuals within the global HNW market, while entrepreneurs account for another 2.6 million.
  • Globally, only 13.9% of female HNW investors have sourced their wealth through first-generation entrepreneurship, compared to 24.7% among males. However, this is slowly changing.

Reasons to Buy

  • Understand the size and service requirements of key client groups
  • Develop and enhance your client targeting strategies using our proprietary data on the effectiveness of various targeting strategies across key target groups
  • Minimize customer churn rates by gaining a detailed understanding about key client groups' diverging proclivities, attitudes towards risk, and investment preferences
  • Tailor your product portfolio to match demand patterns across the different segments discussed

Table of Contents

Table of Contents

1. Executive Summary

  • 1.1 Market overview
  • 1.2 Key findings
  • 1.3 Critical success factors

2. Sizing the Global HNW Market by Segment

  • 2.1 North America is the largest target market, but growth can be found in Latin America and Asia Pacific
  • 2.2 Albeit not mutually exclusive, expats and entrepreneurs constitute the largest target segments after professionals
  • 2.3 9 million HNW professionals make for a sizable target market
  • 2.4 After professionals, entrepreneurs constitute the largest HNW segment
  • 2.5 Reaching out to inheritors early on via next-generation programs will minimize churn rates
  • 2.6 Women constitute less than a fifth of the global HNW market, but represent a growing segment
  • 2.7 1.8 million HNW expats make for a sizable target market
  • 2.8 Targeting efforts begin in Asia, as more than half of HNW expats originate from the continent
  • 2.9 The US and the UK are considered entrepreneurial havens among HNW expats

3. Investor Preferences Differ Between Segments

  • 3.1 Key investor segments are seeking common services and excellence
  • 3.2 Targeting females means adopting a tailored servicing approach
  • 3.3 Expats are demanding but ideal for a bank able to offer a full suite of services
  • 3.4 Customer churn is highest in the HNW inheritor segment, making relationship building key
  • 3.5 Well-established referral processes are a must when targeting entrepreneurs
  • 3.6 Highly integrated business and investment banking teams appeal to entrepreneurs and professionals

4. Appendix

  • 4.1 Abbreviations and acronyms
  • 4.2 Definitions
  • 4.3 Supplementary data
  • 4.4 Methodology
  • 4.5 Secondary sources
  • 4.6 Further reading
  • About GlobalData
  • Contact Us

List of Figures

List of Figures

  • Figure 1: HNW growth in the Middle East and Africa and Asia Pacific is forecast to outstrip all other regions
  • Figure 2: A notable proportion of Filipino HNW wealth remains unmanaged
  • Figure 3: 68% of Chinese HNW investors use fewer than three wealth providers
  • Figure 4: The make-up of the global expat population differs significantly by region
  • Figure 5: CEOs and managing directors make for a lucrative target market in Australia
  • Figure 6: The entrepreneurial spirit runs high in Poland
  • Figure 7: The average age of Japanese HNW entrepreneurs is notably higher than the global average
  • Figure 8: Credit Suisse targets the next generation of HNW investors early on
  • Figure 9: Proportion-wise, Vietnam is home to the largest female HNW population
  • Figure 10: Female HNW entrepreneurs remain a rarity
  • Figure 11: Brazilian female HNW investors are as likely as their male counterparts to start a business
  • Figure 12: The UAE is home to a significant HNW expat population
  • Figure 13: Almost 100,000 Chinese HNW expats make for a sizable target market
  • Figure 14: The geographic footprint of the wider NRI community mirrors that of the HNW one
  • Figure 15: HNW NRIs and Chinese expats are less likely to expatriate permanently
  • Figure 16: The US is the preferred location among HNW expat entrepreneurs
  • Figure 17: DBS supports HNW entrepreneurs across Asia
  • Figure 18: Knowledge of financial products differs across segments
  • Figure 19: Male investors are notably more exposed to risk assets
  • Figure 20: Expats are notably more likely to hold credit products than natives
  • Figure 21: Expats are more likely to have sourced their wealth through first-generation entrepreneurship
  • Figure 22: HNW expats tend to be a loyal bunch
  • Figure 23: BNP Paribas services expats in both their country of origin and residence
  • Figure 24: HNW females and inheritors tend to be less financially savvy than other segments
  • Figure 25: Number of HNW individuals per segment per country, 2020
  • Figure 26: Segment as a proportion of total HNW population per country, 2020