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市場調查報告書

零售業的客戶特許權:各主題調查

Customer Loyalty in Retail - Thematic Research

出版商 GlobalData 商品編碼 1005518
出版日期 內容資訊 英文 33 Pages
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零售業的客戶特許權:各主題調查 Customer Loyalty in Retail - Thematic Research
出版日期: 2021年03月31日內容資訊: 英文 33 Pages
簡介

客戶忠誠度是客戶和零售商之間長期建立的關係,定義為現有客戶在購買時反複選擇該零售商而不是競爭對手。

公司可以透過對客戶服務產生更多共鳴來提高客戶忠誠度。如果購買出現問題,傾聽並立即採取行動,客戶會發現更有價值。還有,企業不應只將客戶視為銷售點,而是要透過每個接觸點分析他們的整個旅程並為之努力。

本報告提供零售業的客戶忠誠度的相關調查,市場趨勢和分析,競爭情形,市場企業等資訊。

目錄

目錄

摘要整理

  • 市場企業
  • 題目簡報
  • 趨勢
  • 產業分析
  • 合併和收購
  • 時間軸
  • 價值鏈
  • 企業
  • 各主題調查手法
  • 關於本公司
  • 諮詢方式

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目錄
Product Code: GDRT-TR-S026

Customer loyalty is defined as the relationship between a customer and a retailer, built over time, because of which an existing customer repeatedly chooses the retailer over its competitors while making a purchase.

A business can improve upon the customer loyalty aspect by being more empathetic during its customer service. In times of any issue with purchase, a customer feels more valued if they feel listened to and given a work around immediately. Also, businesses should analyze the entire customer's journey with them through every touchpoint to target efforts towards them, rather than considering customers only as a point for sale.

Scope

  • Customer loyalty leads to greater customer retention
  • Customer loyalty requires more effort than brand loyalty
  • Loyal customers generate greater value for a business over time

Reasons to Buy

  • This report identifies the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Table of Contents

Table of Contents

Executive summary

  • Players
  • Thematic briefing
  • Trends
  • Industry analysis
  • Mergers and acquisitions
  • Timeline
  • Value chain
  • Companies
  • Our thematic research methodology
  • About GlobalData
  • Contact Us