全球運動 季度檢討(2021年第一季):贊助商，播放權，活動分析

儘管新型冠狀病毒感染疾病(COVID-19)的世界大流行的影響持續，運動的贊助商市場持續呈盛況，930件新契約額估計略低於13億美元。

本報告以全球運動為焦點，介紹2021年第一季的運動相關的贊助商契約，播放權，活動相關分析，930件新贊助商契約詳細內容與趨勢，1453件播放權詳細內容和最大契約，墨西哥足球超級聯賽的商業性景觀，全澳公開賽，超級盃 LV，2032年的奧林匹克運動會的競標等，2021年第一季的運動商務特徵的主要趨勢的總括性解說。

目錄

第1章 簡介

第2章 贊助商

第3章 播放權

第4章 活動

This report analyses the commercial landscape of Liga MX

Detailed analysis the most significant deals and events in sponsorship, media and event in Q1.

Key Highlights

• Sponsorship market remains buoyant despite the effects of the pandemic still ongoing, with 930 new deals signed with an estimated sponsorship spend just shy of $1.3bn
• NFL bucks the trend of the pandemic's depreciating impact on sports media rights
• Major events struggle in Q1 of 2021

Scope

• This report analyses the main events and deals in the business of sports in Q1 of 2021
• It analyses 930 new sponsorship deals signed,, highlighting the underlying trends and biggest players in the sponsorship market in Q1.
• It analyses1453 media rights deals signed, detailing some of the biggest media rights contracts secured in Q1.
• It analyses the state of sports events in Q1, focusing on the Australian Open, Super Bowl LV and the 2032 Olympics bid

Reasons to Buy

• This report provides a comprehensive analysis of the main trends characterizing the business of sports in Q1 of 2021

Table of Contents

Table of Contents

1. Introduction

2. Sponsorship

3. Media Rights

4. Events