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市場調查報告書

數位付款的引進 - ASEAN市場客戶的迴響:2020年

Digital Payment Adoption in the ASEAN Market-Voice of Customer, 2020

出版商 Frost & Sullivan 商品編碼 985485
出版日期 內容資訊 英文 50 Pages
商品交期: 最快1-2個工作天內
價格
數位付款的引進 - ASEAN市場客戶的迴響:2020年 Digital Payment Adoption in the ASEAN Market-Voice of Customer, 2020
出版日期: 2020年12月23日內容資訊: 英文 50 Pages
簡介

在ASEAN地區,消費者的87%,為了避免跟別人的物理接觸,計劃開始或增加使用數位付款服務。便利性,成為繼續使用數位付款的主要促進因素。

本報告提供ASEAN地區的數位付款的引進調查分析,市場概要,消費者的偏好,需求,成長機會等相關的系統性資訊。

目錄

策略性必要事項

摘要整理

市場概要

  • 市場概要 - 泰國(TH)
  • 市場概要 - 馬來西亞(MY)
  • 市場概要 - 印尼(ID)
  • 市場概要 - 菲律賓(PH)
  • 市場概要 - 新加坡(SG)
  • 市場概要 - 付款的地區互通性
  • 市場概要 - 電子商務流通管道和付款方式

數位付款服務 - 消費者的偏好

  • 數位付款服務 - 消費者的偏好
  • 數位付款服務 - 消費者的偏好:討論

對數位付款服務的需求

  • 對數位付款服務的目前需求
  • 大流行後的情境中對數位付款服務的需求
  • 大流行後的情境中對數位付款服務的需求 - 討論
  • 大流行後的情境中對數位付款服務的需求促進因素
  • 大流行後的情境中對數位付款服務的需求促進因素 - 討論

受訪者的人口統計

  • 年齡層
  • 所得層

成長機會領域 - 數位付款產業

  • 成長機會1:方便安全的解決方案
  • 成長機會2:社群商務交易的付款解決方案

彙整

目錄
Product Code: PB7F-65

Convenient and Secure solutions are Key to Mass Adoption

The COVID-19 pandemic has profoundly impacted the lives of people around the world. Throughout 2020, local governments worked to restrict people's movement to contain the spread of the disease. Lockdowns greatly impacted the daily operations of several vertical industries and limited access to different types of goods and services. Moreover, as fear of the pandemic spread, people began to increasingly rely on digital channels to fulfill their needs and wants. This triggered a shift to the use of digital payments. A Frost & Sullivan study (June 2020) discovered that 62% of consumers in the ASEAN region plan to increase use of online payment services after the pandemic subsides, while 60% of consumers plan to increase use of digital wallet (eWallet) services in a post-pandemic scenario.

An astonishing 87% of consumers across the region plan to start or increase the use of digital payment services to avoid physical contact with other people. Convenience will remain a key driver for digital payment usage, as expressed by 89% of consumers across the ASEAN region. Another major demand-side requirement was security - 43% of consumers in Asia-Pacific expect businesses to protect their data. The use of technologies, such as artificial intelligence and biometrics, will be a key enabler for payment service providers to balance security and convenience.

The shift to national and regional payment interoperability commenced before the start of the year (2020). Local governments across the ASEAN region had initiated the move to national interoperability by providing the relevant payment infrastructure and enforcing the required standards. Meanwhile, regional industry collaborations were initiated by the private sector, most notably by companies based in Thailand and Singapore. Frost & Sullivan survey results revealed that interoperability is an important concept as 72% of consumers in the region are of the opinion that there are not enough merchants that accept digital payments. Interoperability will enable faster merchant acquisition processes and provide greater convenience for digital payment users.

This study is based on the data obtained from an online survey undertaken in June 2020. It is supported by extensive secondary research. Companies mentioned in this study include, but are not limited to, Bank of Ayudhya, Boost, Coins.ph, Dana Limited, DBS Bank Ltd (PayLah!), Fave, GCash, GoPay, Grab (GrabPay), Jenius, Kasikorn Bank, Krungthai Bank, Liquid Group, Maybank (QR Pay), OVO, PayMaya, Razorpay, Samsung Pay, Siam Commercial Bank, Touch N' Go Systems, Inc., True Money, Venmo, and VIA.

Countries covered include Thailand, Malaysia, Indonesia, the Philippines, and Singapore.

The target audience includes digital payment service providers looking for growth opportunities and companies seeking to expand by leveraging payment solutions. The understanding of consumer behavior in a post-pandemic scenario will help both segments.

Table of Contents

Strategic Imperatives

  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top Three Strategic Imperatives on the Digital Payments Industry
  • Growth Opportunities Fuel the Growth Pipeline Engine™

Executive Summary

  • Market Definitions
  • Survey Objectives and Methodology
  • Key Questions this Survey will Answer
  • Key Findings

Market Overview

  • Market Overview-Thailand (TH)
  • Market Overview-Malaysia (MY)
  • Market Overview-Indonesia (ID)
  • Market Overview-The Philippines (PH)
  • Market Overview-Singapore (SG)
  • Market Overview-Regional Interoperability for Payments
  • Market Overview-eCommerce Channels and Payment Methods

Digital Payment Services-Consumer Preferences

  • Digital Payment Services-Consumer Preferences
  • Digital Payment Services-Consumer Preferences (continued)
  • Digital Payment Services-Consumer Preferences (continued)
  • Digital Payment Services-Consumer Preferences: Discussion

Demand for Digital Payment Services

  • Current Demand for Digital Payment Services
  • Demand for Digital Payment Services in a Post-Pandemic Scenario
  • Demand for Digital Payment Services in a Post-Pandemic Scenario (continued)
  • Demand for Digital Payment Services in a Post-Pandemic Scenario- Discussion
  • Demand Drivers for Digital Payment Services in a Post-Pandemic Scenario
  • Demand Drivers for Digital Payment Services in a Post-Pandemic Scenario (continued)
  • Demand Drivers for Digital Payment Services in a Post-Pandemic Scenario (continued)
  • Demand Drivers for Digital Payment Services in a Post-Pandemic Scenario-Discussion
  • Demand Drivers for Digital Payment Services in a Post-Pandemic Scenario-Discussion (continued)

Respondent Demographics

  • Age Groups
  • Income Groups

Growth Opportunity Universe-Digital Payments Industry

  • Growth Opportunity 1: Convenient and Secure Solutions for Mass Adoption, 2020
  • Growth Opportunity 1: Convenient and Secure Solutions for Mass Adoption, 2020 (continued)
  • Growth Opportunity 2: Payment Solutions for Social Commerce Transactions, 2020
  • Growth Opportunity 2: Payment Solutions for Social Commerce Transactions, 2020 (continued)

The Last Word

  • Conclusion and Recommendations
  • Three Big Predictions
  • List of Exhibits
  • Legal Disclaimer