市場調查報告書

歐洲數位乘用車市場的新趨勢(2020年)

Emerging Trends in the European Digital Used Passenger Vehicles Market, 2020

出版商 Frost & Sullivan 商品編碼 950654
出版日期 內容資訊 英文 58 Pages
商品交期: 最快1-2個工作天內
價格
歐洲數位乘用車市場的新趨勢(2020年) Emerging Trends in the European Digital Used Passenger Vehicles Market, 2020
出版日期: 2020年07月03日內容資訊: 英文 58 Pages
簡介

隨著許多數位原生客戶購買汽車,在線銷售二手車的競爭和商業模式正在增加。隨著社會距離感轉變為 "一般商業" ,由於COVID-19的影響,許多經銷商,OEM和貿易商的在線銷售正在加速。有多種在線二手車零售模式,從點對點列表服務,聚合器列表到實體購物市場,但我們希望自己取得豐碩的成果。電子商務中的公司,經紀人市場,100%在線零售模式等等。

該報告調查了歐洲數位乘用車市場的新趨勢,提供了有關商業模式,競爭格局,市場機會和增長,預測以及關鍵公司概況的信息。

內容

執行摘要

  • 歐洲二手車市場:2020年亮點
  • 歐洲二手車市場:快照
  • COVID-19對二手車電子零售的影響
  • COVID-19對二手車的影響
  • 歐洲二手車市場:展望

調查範圍和調查方法

市場概況

  • e零售商:主要功能
  • 與主要地區的反應
  • 價值鏈

商業模式

  • 常規數字業務模型
  • 主要決定因素
  • 經紀人市場作為一種商業模式
  • 電子零售商的商業模式
  • 用於數位化二手車交易的一般操作模型

競爭環境:概況和創新做法

  • 歐洲數位二手車創業公司的地圖
  • Instamotion
  • Abracar
  • Webycar
  • Auto 1 Group-AutoHero
  • BuyACar.co.uk
  • Cazoo
  • LeasePlan-CarNext
  • 主要二手車創業公司概況
  • 其他值得關注的公司

新的市場機會

  • 二手車租賃箱
  • 已發佈的共享出行車輛
  • 跨國銷售:Autorola集團的成功
  • 面向經銷商的數字營銷工具
  • 經銷商的汽車拍賣融資工具
  • 使用大數據驗證車輛價格
  • 二手車在線評估檢查
  • OEM回購保證
  • 使用的EV程序。原始OEM提案
  • 捆綁服務以提高附加值

增長機會和結論

  • 增長機會
  • 成功與成長的戰略建議

結論:三個大預測

  • 主要結論
  • 客戶體驗和旅程變化
  • 結論:3個重大預測
  • 免責聲明

附錄

目錄
Product Code: MEC3-18

Focus on Start-ups and White Space Driving Valuations, as 2 Million Used Vehicles Set to be Traded Online

As more and more digitally native customers look to purchase a vehicle, the competition and business models to sell used vehicles online increases. With social distancing norms changing 'business as usual', COVID-19 acts as an accelerator for more dealerships, OEMs, and traders to sell online.

There are multiple online used vehicle retail models ranging from peer-to-peer listing services, aggregator listing, and bricks-and-clicks marketplace, not to mention the eCommerce participants who are eager to make a big splash themselves, broker marketplace, and 100% online retail models.

Each of these market segments represent a different customer journey and remain valid in their own right. However, Frost & Sullivan's analysis identifies the preferred up-scale segments of broker marketplaces and 100% online retail models as among the most looked at by retail customers. In the expected declining economic conditions, there is a likelihood of increased demand for used vehicles, as customers look for alternatives to purchasing brand new ones. Across the region, a host of start-ups are pioneering and consistently tweaking their route-to-customer to ensure a seamless service, with the highest priority on trust and price assurance. The interest to invest in such services from external companies, mainly financial/investment firms, has also seen considerable activity in recent months. The used car marketplace is multi-dimensional, with brokers, auction firms, dealers, direct sellers, and online price and demand assessors, along with the trends of electrification and regulatory pressures that are forcing the retail segment to be on its toes all the time. The need for the right partners to enable a viable trading platform and to perform follow-through services of refurbishment, logistics, and others is a vital factor that helps these companies keep a tab on their costs.

This study captures the prominent modes of route-to-market and the profiles of key used vehicle companies across Europe that have exciting digital used vehicle platforms, besides identifying the key opportunities that are still considered as white spaces. The impact of COVID-19 on the used vehicles market is also covered briefly and more evidence can be gathered from the best practices of the companies profiled.

Frost & Sullivan has a dedicated automotive retail research team that looks into multiple aspects of automotive retailing, ranging from new vehicle sales, used vehicle sales, digital retailing, new store formats, dealer networks, and branding and customer journey.

Key Issues Addressed:

  • What are the trends driving used vehicles to online retailing?
  • Who will be the trend setters in the market? What are the disruptive business models/products/financial services coming up in the used cars market?
  • What the new business models within used vehicles that are leveraging the digitalization trend?
  • What is the impact of COVID-19 on European used vehicles trading?
  • What are the key differentiations among online used vehicle models?

Table of Contents

Executive Summary

  • European Used Cars Market-2020 Highlights
  • European Used Cars Market-Snapshot
  • Impact of COVID-19 on eRetail of Used Vehicles
  • COVID-19's Impact on Used Vehicles
  • European Used Cars Market-Outlook

Research Scope and Methodology

  • Research Scope
  • Key Questions this Study will Answer
  • Research Methodology

Market Overview

  • eRetailers-Key Features
  • Key Regions and Reactions
  • Value Chain

Business Models

  • Traditional and Digital Business Models
  • Major Determinants
  • Broker Marketplace as Business Model
  • eRetailers as a Business Model
  • Prevalent Operating Models to Digitalize Used Car Trade

Competitive Landscape-Profiles and Innovative Practices

  • Mapping Digital Used Car Start-ups in Europe
  • Instamotion
  • Abracar
  • Webycar
  • Auto 1 Group-AutoHero
  • BuyACar.co.uk
  • Cazoo
  • LeasePlan-CarNext
  • Key Used Car Start-ups-Overview
  • Other Companies to Watch Out For

New Market Opportunities

  • Opportunity 1-A Case for Used Car Leasing
  • Opportunity 2-De-fleeted Shared Mobility Vehicles
  • Opportunity 3-Cross-border Sales: The Success of Autorola Group
  • Opportunity 4-Digital Marketing Tools for Dealers
  • Opportunity 5-Vehicle Auction Financing Tool for Dealers
  • Opportunity 6-Validating Vehicle Prices with Big Data
  • Opportunity 7-Online Used Cars Valuation Check
  • Opportunity 8-OEMs' Buyback Assurance
  • Opportunity 9-Used EVs Program: The Unique OEM Proposition
  • Opportunity 10-Bundle Services to Improve Value Addition

Growth Opportunities and Conclusions

  • Growth Opportunities
  • Strategic Imperatives for Success and Growth

The Last Word-3 Big Predictions

  • Key Conclusions
  • Top 5 Changes to the Customer Experience and Journey
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Methodology
  • List of Exhibits