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市場調查報告書

全球數位標牌系統市場:到2025年的預測

Global Digital Signage Systems Market, Forecast to 2025

出版商 Frost & Sullivan 商品編碼 943713
出版日期 內容資訊 英文 123 Pages
商品交期: 最快1-2個工作天內
價格
全球數位標牌系統市場:到2025年的預測 Global Digital Signage Systems Market, Forecast to 2025
出版日期: 2020年06月03日內容資訊: 英文 123 Pages
簡介

全球數位標牌系統市場預計將從2019年的140.9億美元增長到2025年的242億美元,複合年增長率為9.4%。廣告商和網絡所有者被數位標牌螢幕提供的更大的可定位性,品牌商機和互動性所吸引。三星是市場領導者,佔2019年所有顯示器出貨量的三分之一。

該報告調查了全球數位標牌系統市場,並提供了影響市場增長的因素,按細分市場和地區進行的收益預測以及增長機會的詳細分析。

執行摘要

  • 主要發現
  • 市場工程測量
  • CEO的觀點

市場概述

  • Frost & Sullivan Digital Media Value Chain數位媒體價值鏈範圍
  • 市場概況
  • 調查範圍
  • 地理範圍
  • 市場定義
  • 垂直市場定義
  • 商業模式
  • 按通信上下文使用細分
  • 通過通信上下文進行用戶細分
  • 數位標牌的演變軌跡
  • 數位標牌影像牆:市場結構
  • 價值鏈/結構
  • TCO:概述
  • 區域市場生命週期分析
  • 關於區域市場生命週期分析的討論
  • 主要市場和技術趨勢
  • 該研究回答的主要問題

增長與製約:數位標牌系統的總體市場

  • 市場增長因素
  • 生長因子的解釋
  • 市場約束因素
  • 抑制因子的解釋

預測和趨勢:數字標牌系統的總體市場

  • 預測先決條件
  • 收入預測
  • 收入預測討論
  • 按項目組成部分的收入比率預測
  • 收入預測:顯示
  • 收入預測:媒體播放器
  • 收入預測:軟件
  • 收入預測:服務
  • 行業利潤率
  • 收入比率預測:針對特定行業的討論

市場佔有率/競爭分析:數位標牌系統總市場

  • 競爭分析:概述
  • 市場份額
  • 市場份額分析
  • 競爭結構/層級
  • 競爭環境
  • 競爭態勢分析
  • 競爭因素與評估

北美和拉丁美洲(NALA)細項

  • NALA的分類
  • 市場工程測量
  • 收入預測
  • 收入預測討論
  • 按項目組成部分的收入比率預測
  • 收入預測:顯示
  • 收入預測:媒體播放器
  • 收入預測:軟件
  • 收入預測:服務
  • 收入預測討論:按項目組成

歐洲,中東和非洲(EMEA)細項

  • 歐洲,中東和非洲地區的細分
  • 市場工程測量
  • 收入預測
  • 收入預測討論
  • 按項目組成部分的收入比率預測
  • 收入預測:顯示
  • 收入預測:媒體播放器
  • 收入預測:軟件
  • 收入預測:服務
  • 收入預測討論:按項目組成

亞太(APAC)細項

  • 亞太地區細分
  • 市場工程測量
  • 收入預測
  • 收入預測討論
  • 按項目組成部分的收入比率預測
  • 收入預測:顯示
  • 收入預測:媒體播放器
  • 收入預測:軟件
  • 收入預測:服務
  • 收入預測討論:按項目組成

增長機會和建議的行動

  • 增長機會1:視頻牆
  • 增長機會2:基於AI的個性化
  • 增長機會3:戰略收購
  • 增長機會4:智慧城市
  • 增長機會5:亞洲和中東歐
  • 成功與成長的戰略要務

結論

附錄

目錄
Product Code: K459-70

Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth

Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be deployed by owners to serve multiple business models, such as pure-play advertising, merchandising and branding, entertainment, and/or information dissemination. ROI is measured in terms of both ad revenue and the impact on the customer experience.

The global digital signage systems market is expected to grow from $14.09 billion in 2019 to $24.20 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. Advertisers and network owners are attracted by the greater targetability, branding opportunities, and interactivity offered by digital signage screens. Samsung is the market leader and accounted for one-third of all display shipments in 2019.

This research service follows 2019 as the base year, and forecasts run up to 2025.

Geographic scope:

  • North America and Latin America (NALA)
  • Europe, the Middle East, and Africa (EMEA)
  • Asia-Pacific (APAC)

Research Scope:

  • Analysis of market trends, including drivers and restraints
  • Examination of revenue forecasts by total market, by project component type (software, displays, media players, services), and by vertical market (includes retail, transportation, corporate/finance, and hospitality)
  • Analysis of competitive landscape, including major participants and market share

Key Issues Addressed:

  • Will the market continue to grow over the forecast period?
  • What are the primary challenges faced by vendors and new network owners? What are the drivers and restraints for growth?
  • How are the existing competitors structured? Are they well-positioned to meet customers' current and future needs?
  • Will there be further consolidation over the next 4-5 years? Will the market remain attractive for M&As?
  • What are the major vertical markets under consideration? What does the revenue forecast look like?
  • What is the revenue breakup by geography?

Table of Contents

Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • CEO's Perspective

Market Overview

  • Frost & Sullivan Digital Media Value Chain Coverage
  • Market Overview
  • Research Scope
  • Geographic Scope
  • Market Definitions
  • Market Definitions (continued)
  • Vertical Market Definitions
  • Vertical Market Definitions (continued)
  • Business Models
  • Business Models (continued)
  • Usage Segmentation by Communication Context
  • User Segmentation by Communication Context
  • Digital Signage Evolution Trajectory
  • Digital Signage and Video Walls-Market Structure
  • Value Chain and Structure
  • Value Chain and Structure (continued)
  • TCO-An Overview
  • Regional Market Life Cycle Analysis
  • Regional Market Life Cycle Analysis Discussion
  • Key Market and Technology Trends
  • Key Market and Technology Trends (continued)
  • Key Market and Technology Trends (continued)
  • Key Questions This Study Will Answer

Drivers and Restraints-Total Digital Signage Systems Market

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)
  • Restraints Explained (continued)
  • Restraints Explained (continued)
  • Restraints Explained (continued)

Forecast and Trends-Total Digital Signage Systems Market

  • Forecast Assumptions
  • Forecast Assumptions (continued)
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Percent Revenue Forecast by Project Component
  • Revenue Forecast-Displays
  • Revenue Forecast-Media Players
  • Revenue Forecast-Software
  • Revenue Forecast-Services
  • Percent Revenue by Vertical Market
  • Percent Revenue Forecast by Vertical Market Discussion
  • Percent Revenue Forecast by Vertical Market Discussion (continued)
  • Percent Revenue Forecast by Vertical Market Discussion (continued)

Market Share and Competitive Analysis- Total Digital Signage Systems Market

  • Competitive Analysis-An Overview
  • Market Share
  • Market Share Analysis
  • Competitive Structure and Tiers of Competition
  • Competitive Environment
  • Competitive Landscape Analysis
  • Competitive Factors and Assessment

North America and Latin America (NALA) Breakdown

  • NALA Breakdown
  • Market Engineering Measurements
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Percent Revenue Forecast by Project Component
  • Revenue Forecast-Displays
  • Revenue Forecast-Media Players
  • Revenue Forecast-Software
  • Revenue Forecast-Services
  • Revenue Forecast Discussion by Project Component

Europe, the Middle East, and Africa (EMEA) Breakdown

  • EMEA Breakdown
  • Market Engineering Measurements
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Percent Revenue Forecast by Project Component
  • Revenue Forecast-Displays
  • Revenue Forecast-Media Players
  • Revenue Forecast-Software
  • Revenue Forecast-Services
  • Revenue Forecast Discussion by Project Component

Asia-Pacific (APAC) Breakdown

  • APAC Breakdown
  • Market Engineering Measurements
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Percent Revenue Forecast by Project Component
  • Revenue Forecast-Displays
  • Revenue Forecast-Media Players
  • Revenue Forecast-Software
  • Revenue Forecast-Services
  • Revenue Forecast Discussion by Project Component

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-Video Walls
  • Growth Opportunity 2-AI-based Personalization
  • Growth Opportunity 3-Strategic Acquisitions
  • Growth Opportunity 4-Smart Cities
  • Growth Opportunity 5-Asia and CEE
  • Strategic Imperatives for Success and Growth

The Last Word

  • The Last Word-Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Partial List of Other Companies
  • Partial List of Others (continued)
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)