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市場調查報告書

未來的商店 - 實體商店的未來展望:2020年

The Store of the Future-A Perspective on the Future of Physical Retail, 2020

出版商 Frost & Sullivan 商品編碼 939658
出版日期 內容資訊 英文 45 Pages
商品交期: 最快1-2個工作天內
價格
未來的商店 - 實體商店的未來展望:2020年 The Store of the Future-A Perspective on the Future of Physical Retail, 2020
出版日期: 2020年05月07日內容資訊: 英文 45 Pages
簡介

未來的商店所扮演的角色中,品牌的認識和參與度的建立,客戶資料/洞察的生成,包含履約中心及上市的物產所的功能。新的業績指標,不以傳統的收益/銷售為重點,必須反映品牌價值的建立等,新的目標。商店成為在顧客歷程中日益重要的部分,不過,主要的貢獻已經不是銷售的生成。

本報告提供實體商店的未來展望的相關調查,近幾年在趨勢,目前運用條件,及作用分析,實體商店的未來形成的主要趨勢分析,世界最創新的零售店的案例研究等。

摘要整理

  • 主要調查結果

調查範圍和調查手法

  • 調查目的和範圍
  • 調查手法
  • 這個調查回答的主要問題

商店狀況

  • 變化的商店所扮演的角色

今後的商店趨勢

  • 免費的交易
  • 個性化,身臨其境型體驗,及行銷流通管道
  • 持續性實驗與「零售娛樂」
  • 新的便利性 (無摩擦)

概念/創新的商店

  • Amazon Go (紐約)
  • b8ta (紐約)
  • Canada Goose (多倫多)
  • IKEA Planning Studio (倫敦)
  • McDonald's To Go (倫敦)
  • Puma Flagship Store (紐約)
  • Nike House of Innovation 000 (紐約)
  • Samsung KX (倫敦)
  • Starbucks Pickup (紐約)
  • Walmart Intelligent Retail Lab (紐約)
  • Zara Flagship Store Westfield Stratford (倫敦)

成長機會

  • 成長的機會1-物理和數位的整合
  • 成長的機會2-個性化,身臨其境型,娛樂
  • 成長的機會3-自動化和簡單化

3大預測

  • 3大預測
  • 免責聲明

關於Frost&Sullivan

目錄
Product Code: MF56-67

Technology Advancements Change the Face and Purpose of Physical Retail

In recent years, physical retail stores have fallen behind eCommerce as the digital economy bellwethers such as Alibaba, Amazon, Baidu, Facebook, Google, Microsoft, and Tencent have defined the direction of retail and driven consumer expectations. Online and offline commerce now converge into one integrated commerce experience.

Beyond gloomy reports of store closures, retail stores are evolving to become more focused on providing better experiences. Shoppers increasingly expect stores to deliver a personalised experience similar to the online model. Stores are catching up and are also being enhanced to be more experiential and immersive.

Real-time personalisation of communication, offers and prices will gradually find its way into physical retail environments. Retail stands out as a setting to understand how people interact with new technology that pervades all areas of our lives, and many stores are becoming experimental 'living labs.'

The roles of stores in the future will include the building of brand awareness and engagement, the generation of customer data/insight, and the functioning as fulfillment centres and pick-up points. New performance measures will need to reflect the new goals, such as brand value creation rather than the traditional focus on revenue/sales.

Stationary/mobile self-checkout and checkout-free retail are increasingly becoming part of the mix of options that offer increased convenience and friction reduction to shoppers. Good technology deployment will be outcome-driven and adapted to its setting. This research service primarily looks at trends surrounding, and inspiration that can be obtained from, innovative concept and flagship stores. It does not speculate about the business implications of the significant impact of the coronavirus outbreak that prevails at the time of writing this study.

Stores are becoming an ever-more critical part of the customer journey, but their main contribution is no longer the generation of sales. The value of stores lies in attracting interest, as a brand-building vehicle, a marketing channel, a showcase for the latest products, and providing the best customer experience. This study provides examples of 11 stores across New York, London, and Toronto that are changing the way consumers interact with physical stores - with experience becoming just, if not more, important than transactions.

Key Issues Addressed:

  • What are recent developments, current operating conditions, and role of physical retail stores?
  • What are the key trends shaping the future of physical retail stores?
  • What are some of the most innovative retail stores in the world?
  • How are retailers embracing and co-defining the future of physical retail?

Table of Contents

Executive Summary

  • Key Findings

Research Scope and Methodology

  • Research Aim and Scope
  • Research Methodology
  • Key Questions this Study will Answer

The State of the Store

  • Changing Role of the Store
  • Changing Role of the Store (continued)

Future Store Trends

  • Just Commerce
  • Personalisation, Immersive Experiences, and Marketing Channels
  • Continuous Experimentation and 'Retailtainment'
  • Frictionless Convenience

Concept/Innovative Stores

  • Amazon Go (New York)
  • b8ta (New York)
  • Canada Goose (Toronto)
  • IKEA Planning Studio (London)
  • McDonald's To Go (London)
  • Puma Flagship Store (New York)
  • Nike House of Innovation 000 (New York)
  • Samsung KX (London)
  • Starbucks Pickup (New York)
  • Walmart Intelligent Retail Lab (New York)
  • Zara Flagship Store Westfield Stratford (London)

Growth Opportunities

  • Growth Opportunity 1-Integrate Physical and Digital
  • Growth Opportunity 2-Personalise, Immerse, and Entertain
  • Growth Opportunity 3-Automate and Simplify

Big 3 Predictions

  • Big 3 Predictions
  • Legal Disclaimer

The Frost & Sullivan Story

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