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市場調查報告書

Frost Radar:CRM軟體的全球市場

Frost Radar: Global CRM Software Market, 2020

出版商 Frost & Sullivan 商品編碼 936674
出版日期 內容資訊 英文 32 Pages
商品交期: 最快1-2個工作天內
價格
Frost Radar:CRM軟體的全球市場 Frost Radar: Global CRM Software Market, 2020
出版日期: 2020年04月30日內容資訊: 英文 32 Pages
簡介

本報告提供全球CRM (顧客關係管理) 軟體市場相關調查分析,提供利用Frost Radar調查方法的企業市場定位相關之系統性資訊。

目錄

策略性必要事項與成長環境

  • 策略性必要事項
  • 成長環境

FROST RADAR

C2A (主要企業)

  • Salesforce
  • Oracle
  • Microsoft
  • Pegasystems
  • SAP
  • Adobe
  • Zoho
  • Freshworks

策略性考察察

  • 策略性考察

主要的參與企業的影響

  • FROST Radar的重要性
  • FROST Radar支援CEO的成長團隊
  • FROST Radar支援投資者
  • FROST Radar支援客戶
  • FROST Radar強化董事會

Frost Radar分析

  • FROST Radar:基準化未來增長潛力
  • 免責聲明
目錄
Product Code: PACE-76

Benchmarking Future Growth Potential

Organizations today want a single view of customers from all touch points, which can be achieved through customer relationship management (CRM) solutions. The goal for companies, educational institutions, and the public sector is to capture and leverage the wealth of available data to have profitable, productive, value-rich, experience-enhancing, and loyalty-building interactions with their customers, and to apply it in their marketing and sales initiatives.

More customer actions will be captured by artificial intelligence (AI)-driven CRM systems to maximize value. Social media conversations, Internet of Things-connected products, and augmented and virtual reality will be deeply mined for insights, including for improvements and anticipatory, intent-based, targeted offers.

CRM applications will become deeply integrated with adjacent marketing, sales, planning, and management solutions, and with digital channels to provide a unified customer and user experience at lower IT and vendor management costs.

The CRM market will become more competitive as it becomes saturated, and will consolidate to fewer but larger vendors that will have to offer feature-rich yet lean IT solutions to cover all customer sizes and verticals.

The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles on each of the companies in the Frost Radar based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar, where the leading companies in the industry are then positioned. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients.

Table of Contents

Strategic Imperative and Growth Environment

  • Strategic Imperative
  • Growth Environment

FROST RADAR™

  • Frost Radar™
  • Frost Radar™
  • Frost Radar™

Companies to Action

  • Salesforce
  • Oracle
  • Microsoft
  • Pegasystems
  • SAP
  • Adobe
  • Zoho
  • Freshworks

Strategic Insights

  • Strategic Insights

Impacts on Key Industry Participants

  • SIGNIFICANCE OF BEING ON THE FROST Radar™
  • FROST Radar™ EMPOWERS THE CEO'S GROWTH TEAM
  • FROST Radar™ EMPOWERS INVESTORS
  • FROST Radar™ EMPOWERS CUSTOMERS
  • FROST Radar™ EMPOWERS THE BOARD OF DIRECTORS

Frost Radar™ Analytics

  • FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
  • FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
  • FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
  • Legal Disclaimer