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市場調查報告書

中小企業 (SMB) 部門的行動工作者應用銷售:美國·歐洲 2020年

Selling Mobile Worker Apps in the Small and Mid-sized Business (SMB) Sector, U.S. and Europe, 2020

出版商 Frost & Sullivan 商品編碼 929277
出版日期 內容資訊 英文 67 Pages
商品交期: 最快1-2個工作天內
價格
中小企業 (SMB) 部門的行動工作者應用銷售:美國·歐洲 2020年 Selling Mobile Worker Apps in the Small and Mid-sized Business (SMB) Sector, U.S. and Europe, 2020
出版日期: 2020年03月05日內容資訊: 英文 67 Pages
簡介

Frost&Sullivan將行動工作者應用程序定義為軟體解決方案,該解決方案允許遠程和行動僱員通過其智慧型手機,平板電腦和其他行動設備實時訪問和交換關鍵信息,協作和/或指導。這通常包括向管理員和員工發送有價值的現場信息,例如工人位置,任務完成,客戶訂單等。美國和歐洲的中小型企業都對行動工作人員應用程序的硬性收益感興趣,其中包括預期的員工生產力,業務流程效率以及日常員工協作方面的預期增長。

本報告提供現在及短期性的SMB (中小企業)的行動工作者應用需求相關調查,提供行動工作者應用供應商的簡介,及該市場的未來成長機會分析等資訊。

摘要整理

  • 主要調查結果

市場概要:SMB行動工作者應用

  • 定義
  • 主要趨勢

需求分析:SMB行動工作者應用程式

  • Frost&Sullivan全球企業數位解決方案調查
  • 目前展開層級
  • 計劃中的新引進
  • 用戶的類型
  • 促進引進因素
  • 引進的障礙
  • 推薦的行動合作夥伴
  • 行動合作夥伴選擇標準
  • 封裝 vs. 自訂的愛好
  • 封裝應用程式的選擇標準
  • 促進應用程式使用的策略
  • 未經授權使用是一個問題
  • 決策者
  • 雲端 vs. 內部部署
  • 更複雜的解決方案的引進計劃
  • AI·機器學習的引進計劃

SMB行動工作者應用市場的主要企業

  • SMB行動工作者應用市場的主要企業
  • 行動工作者應用產業的變革
  • Actsoft
  • AT&T
  • bpm'online
  • FieldAware
  • Fleet Complete
  • GoCanvas
  • Maximizer
  • PipelineDeals
  • ProntoForms
  • Salesforce
  • Sprint
  • TELUS
  • Verizon
  • Zendesk

SMB行動工作者應用供應商的成長機會

  • 成長機會1:流通管道合作夥伴的電信業者
  • 成長機會2:各業界的解決方案
  • 成長機會3:整合
  • 成長機會4:專業積極的售後通訊
  • 成長機會5:技術合作夥伴的CSV
  • 供應商用策略性行動工作者應用的勢在必行

結論

附錄

目錄
Product Code: 9ABE/4B

SMBs are a Driving Force Behind Mobile Worker Applications Growth

This study examines current and near-term SMB (small and mid-sized business) demand for mobile worker software applications. It also profiles a subset of mobile worker app providers that are successfully reaching the SMB sector and identifies future growth opportunities in this market.

The information contained in this study allows mobile worker app providers (app developers and their channels) the opportunity to benchmark their SMB strategies against those of their peers. This study should also encourage providers to compare their day-to-day experience with SMBs against the preferences and plans expressed by this segment in Frost & Sullivan's recent Global Enterprise Digital Solutions Survey.

Frost & Sullivan defines mobile worker applications as software solutions that allow remote and mobile employees real-time access to-and exchange of-critical information, collaboration, and/or guidance via their smartphones, tablets and other mobile devices. This typically includes transmitting valuable field information-such as worker location, task completion, customer orders, etc.-to administrators and staff.

Small and mid-sized businesses in the U.S. and Europe are attracted to the hard-dollar benefits of mobile worker applications, including anticipated increases in employee productivity, business process efficiency, and day-to-day employee collaboration.

Examples of current mobile worker apps include mobile field service management solutions, digital forms and data capture, software apps that extend sales force automation capabilities to a field sales rep's mobile handheld, mobile situational awareness apps, navigation and mapping applications, etc.

This study discusses market trends, lists potential growth drivers, and includes profiles of 14 SMB app providers representing multiple product categories. These one-page profiles summarize the provider's current app portfolio, definition of SMB , competitive differentiators, and current SMB

strategy elements. Commonalities among the profiled providers are identified, as well as the characteristics of leaders in this space.

Relevant survey results are also shared. Survey responses from SMBs in the U.S., UK, France, and Germany identify:

  • Current and future mobile worker app deployment plans
  • Types of users
  • Adoption drivers and barriers
  • Preferred mobility partners
  • Criteria used to select mobile business application partners
  • Preferences regarding prebuilt vs. custom solutions
  • Criteria used to select prebuilt mobile business apps
  • Tactics to encourage app usage
  • Unauthorized app usage as a problem
  • Deployment decision-makers
  • Cloud vs. on-premise delivery preference
  • Deployment plans for more complex solutions
  • Deployment plans for AI and machine learning

While small and mid-sized companies present certain challenges-including constrained budgets and limited IT resources-they have expressed strong interest in mobile worker apps and can be viewed as a key growth driver in this market.

Table of Contents

Executive Summary

  • Key Findings

Market Overview-SMB Mobile Worker Apps

  • Defining Mobile Worker Applications
  • SMB Mobile Worker Apps-Key Trends
  • SMB Mobile Worker Apps-Key
  • SMB Mobile Worker Apps-Key

Demand Analysis-SMB Mobile Worker Apps

  • Frost & Sullivan Global Enterprise Digital Solutions Survey
  • SMB Mobile Worker Apps-Current Deployment Levels
  • SMB Mobile Worker Apps-Planned New Introductions
  • SMB Mobile Worker Apps-Types of Users
  • SMB Mobile Worker Apps-Adoption Drivers
  • SMB Mobile Worker Apps-Adoption Barriers
  • SMB Mobile Worker Apps-Preferred Mobility Partner
  • SMB Mobile Worker Apps-Mobility Partner Selection Criteria
  • SMB Mobile Worker Apps-Packaged vs. Custom Preference
  • SMB Mobile Worker Apps-Prepackaged App Selection Criteria
  • SMB Mobile Worker Apps-Tactics to Encourage App Usage
  • SMB Mobile Worker Apps-Unauthorized Use as a Problem
  • SMB Mobile Worker Apps-Decision-Makers
  • SMB Mobile Worker Apps-Cloud vs. On-Premise
  • SMB Mobile Worker Apps-Deployment Plans for More Complex Solutions
  • SMB Mobile Worker Apps-Deployment Plans for AI and Machine Learning

Key Participants in the SMB Mobile Worker Apps Market

  • Key Participants in the SMB Mobile Worker Apps Market
  • Transformation in the Mobile Worker Application Industry
  • Actsoft and SMB Mobile Worker Applications
  • AT&T and SMB Mobile Worker Applications
  • bpm'online and SMB Mobile Worker Applications
  • FieldAware and SMB Mobile Worker Applications
  • Fleet Complete and SMB Mobile Worker Applications
  • GoCanvas and SMB Mobile Worker Applications
  • Maximizer and SMB Mobile Worker Applications
  • PipelineDeals and SMB Mobile Worker Applications
  • ProntoForms and SMB Mobile Worker Applications
  • Salesforce and SMB Mobile Worker Applications
  • Sprint and SMB Mobile Worker Applications
  • TELUS and SMB Mobile Worker Applications
  • Verizon and SMB Mobile Worker Applications
  • Zendesk and SMB Mobile Worker Applications

Growth Opportunities for Providers of SMB Mobile Worker Apps

  • Growth Opportunity 1-Carriers as Channel Partners
  • Growth Opportunity 2-Vertical-Specific Solutions
  • Growth Opportunity 3-Integration
  • Growth Opportunity 4-Proactive Post-Sale Communications
  • Growth Opportunity 5-CSVs as Technology Partners
  • Strategic Mobile Worker App Imperatives for Providers

The Last Word

  • The Last Word
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • List of Exhibits (continued)

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