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市場調查報告書

收費視訊編碼器的全球市場:至2025年的預測

Global Pay TV Video Encoders Market, Forecast to 2025

出版商 Frost & Sullivan 商品編碼 926831
出版日期 內容資訊 英文 95 Pages
商品交期: 最快1-2個工作天內
價格
收費視訊編碼器的全球市場:至2025年的預測 Global Pay TV Video Encoders Market, Forecast to 2025
出版日期: 2020年02月12日內容資訊: 英文 95 Pages
簡介

數位媒體生態系統進化,由於更多的設備上包含更多的內容及影片處理技術,許多供應商,從硬體設備到軟體及SaaS更新視訊編碼解決方案,維持聰敏性與成本效率,但是部分傳統硬體設備解決方案繼續穩定市場。市場變成熟,由於日益流行停掉有線電視服務,替代收費電視服務的OTT及D2C視聽的選項,預計收益持續減少。再加上收費電視的工作流程組件(視訊編碼器等)的更新、升級的延遲,抑制市場成長。成長從衛星、IPTV服務的投資顯示的可能性最高,各地區中,亞太地區投資最大。

本報告提供全球收費視訊編碼器市場相關調查,市場概要,市場成長的影響要素,各市場區隔、各地區的收益預測,競爭環境,及成長機會等相關分析。

摘要整理

市場概要

  • 市場概要:定義
  • 收益比的明細:各地區
  • 收益比的明細:各市場區隔
  • 本調查辦理的主要的項目

促進成長要素與阻礙因素:總收費視訊編碼器市場

  • 市場成長促進因素
  • 促進因素的說明
  • 阻礙市場成長要素
  • 阻礙因素的說明

預測、趨勢:總收費視訊編碼器市場

  • 預測的前提條件
  • 收益預測
  • 收益預測的討論
  • 收益比預測:各地區
  • 收益預測:各地區
  • 收益比預測:各市場區隔
  • 收益預測:各市場區隔
  • 價格趨勢

市場佔有率、競爭分析:總收費視訊編碼器市場

  • 市場佔有率
  • 競爭環境
  • 競爭情形
  • 競爭要素、評估
  • 市場參與企業

成長機會、推薦行動

  • 成長機會1:編解碼器戰爭
  • 成長機會2:實況視訊
  • 成長機會3:Encoding-as-a-Service (編碼即服務)
  • 成長機會4:統計多重化
  • 成功和成長的策略性要務

電纜視訊編碼器市場區隔

  • 主要調查結果
  • 市場工程檢測
  • 收益預測
  • 收益比預測:各地區
  • 收益預測:各地區
  • 收益預測的討論
  • 市場佔有率
  • 競爭環境

衛星視訊編碼器市場區隔

  • 主要調查結果
  • 市場工程檢測
  • 收益預測
  • 收益比預測:各地區
  • 收益預測:各地區
  • 收益預測的討論
  • 市場佔有率
  • 競爭環境

IPTV視訊編碼器市場區隔

  • 主要調查結果
  • 市場工程檢測
  • 收益預測
  • 收益比預測:各地區
  • 收益預測:各地區
  • 收益預測的討論
  • 市場佔有率
  • 競爭環境

結論

附錄

目錄
Product Code: K43E-70

Pay TV Subscriber Churn Forces Content Providers to Invest More in Multiscreen Workflow Technologies

Frost & Sullivan defines encoders as commercially sold hardware or software products that produce video output in a single compressed format. The video input can be analog, digital compressed, or digital uncompressed. The definition also includes Integrated Receiver Decoders (IRDs) with integrated encoders in the market sizing, but not IRDs without encoding. This study also segments pay TV video encoding solutions into 3 use cases: cable, satellite, and Internet Protocol TV (IPTV). Multiple service operators (MSOs) including Comcast and Cablevision, use these encoders to compress content ahead of distribution to cable subscribers. Satellite TV MSOs, such as DIRECTV, Dish Networks, and Sky TV, use these encoders to compress content for Direct-to-home (DTH) delivery to satellite subscribers.

To the extent possible, Frost & Sullivan includes encoders used for satellite-based free broadcast services, such as Freeview in Australia and the UK. MSOs-typically telecommunications companies such as AT&T, France Telecom, and China Telecom-use these encoders to compress content for delivery to IPTV subscribers. Pay TV video encoding solutions are found in hardware, software, and Software-as-a-service (SaaS) form factors. As the digital media ecosystem is evolving to include more content and video processing technologies on a multitude of devices, many vendors are updating their video encoding solutions from hardware to software and SaaS to remain agile and cost effective, though some legacy hardware solutions remain steadfast in the market. The market is mature, and its revenue is predicted to continue to decline due to the rising popularity of cord cutting and OTT and D2C viewing alternatives to pay TV services. Additionally, delays in refreshments and upgrades of Pay TV workflow components (e.g., video encoders) is stifling market growth. Any growth is most likely to be seen from investments by satellite and IPTV services, and the biggest growth regionally will come from Asia-Pacific investments. There may be some optimism in 4K and HEVC standardization for pay TV services within the satellite and IPTV segment, but the overall market will not see exponential growth throughout the forecast period. Market fate is tied to a Pay TV operator's willingness to invest in compression efficiency and future-proof solutions. Through acquisitions and mergers, the market has seen some stiff competition and exit and entry of vendors. Global performance of pay TV video encoders varies in each region and this study has an in-depth discussion on North America/Latin America (NALA), Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC).

Table of Contents

Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • CEO's Perspective

Market Overview

  • Market Overview-Definitions
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Percent Revenue Breakdown by Region
  • Percent Revenue Breakdown by Segment
  • Key Questions this Study will Answer

Drivers and Restraints-Total Pay TV Video Encoders Market

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)

Forecasts and Trends-Total Pay TV Video Encoders Market

  • Forecast Assumptions
  • Forecast Assumptions (continued)
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Percent Revenue Forecast by Segment
  • Revenue Forecast by Segment
  • Pricing Trends

Market Share and Competitive Analysis-Total Pay TV Video Encoders Market

  • Market Share
  • Competitive Environment
  • Competitive Landscape
  • Competitive Factors and Assessment
  • Market Participants
  • Market Participants (continued)
  • Market Participants (continued)
  • Market Participants (continued)

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-Codec Wars
  • Growth Opportunity 2-Live Video
  • Growth Opportunity 3-Encoding-as-a-Service
  • Growth Opportunity 4-Statistical Multiplexing (Stat Muxing)
  • Strategic Imperatives for Success and Growth

Cable Video Encoders Segment

  • Cable Video Encoders Segment Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Market Share
  • Competitive Environment

Satellite Video Encoders Segment

  • Satellite Video Encoders Segment Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Market Share
  • Competitive Environment

IPTV Video Encoders Segment

  • IPTV Video Encoders Segment Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Market Share
  • Competitive Environment

The Last Word

  • The Last Word-Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Methodology
  • Market Engineering Measurements
  • Partial List of Companies Interviewed
  • Learn More-Next Steps
  • List of Exhibits
  • List of Exhibits (continued)