表紙
市場調查報告書

美國連網車服務之顧客心聲 (Voice of Customer) 分析:2018年

Voice of Customer Analysis on Connected Car Services in the United States, 2018

出版商 Frost & Sullivan 商品編碼 926006
出版日期 內容資訊 英文 73 Pages
商品交期: 最快1-2個工作天內
價格
美國連網車服務之顧客心聲 (Voice of Customer) 分析:2018年 Voice of Customer Analysis on Connected Car Services in the United States, 2018
出版日期: 2020年01月29日內容資訊: 英文 73 Pages
簡介

超過40%的駕駛人表示未來希望能夠獲得有關災難性天氣警報、駕駛警告、UBI車險、車輛維護/診斷相關之服務。對於數據服務不感興趣的受訪者中,安全及數據隱私被認為是主要導入阻礙。

本報告研究美國連網車應用目前使用情況,例如數位助理、線上娛樂資訊服務、Telematics服務、導航服務、數據對應服務等。並著重車輛區分、品牌、顧客偏好之顧客分析分歧。

研究目的與方法

受訪者樣本概要

  • 樣本結構概要
  • 樣本結構:受訪者分佈
  • 人口統計剖析

摘要整理

  • 主要研究結果
  • 主要研究部門
  • 汽車購買和擁有
  • 數位助理
  • 線上服務和車載功能
  • Telematics和導航服務
  • 數據對應服務

汽車購買和擁有

  • 購車一般基準
  • 高排名的擁有品牌:按區分
  • 對汽車擁有和駕駛的態度
  • 對汽車技術的興趣

數位助理

  • 數位助理的整體使用
  • 汽車內數位助理所使用的裝置
  • 汽車中使用的主要數位助理
  • 數位助理的使用:按應用

線上服務和車載機能

  • 目前汽車的線上服務使用
  • 目前內建功能和使用方法
  • 車載功能的需求
  • 控制連網裝置的偏好模式
  • 連網服務使用的偏好模式
  • 對自動駕駛模式的興趣

Telematics與導航服務

  • 對Telematics服務的興趣
  • 偏好訂閱模式
  • 對導航和安全服務的興趣

數據對應服務

  • 對數據對應服務的一般興趣
  • 對數據對應服務的興趣
  • 對數據對應服務缺乏性趣的原因
  • 汽車經銷商/汽車製造商共享數據的意願
  • 對數據隱私的期望
  • 對數據共享之報酬/支付的期望
  • 對提供數據對應服務之汽車製造商的信賴程度

駕駛人身份剖析

  • 數位駕駛人身份剖析

結論

附錄

關於Frost & Sullivan

目錄
Product Code: K36E-18

Flexible Access to Telematics Services will be the Preferred Subscription Model in Future

This study seeks to evaluate the current usage of connected car applications such as digital assistants, online infotainment services, telematics services, navigation services, and data-enabled services in the United States. It also focusses on customer analysis bifurcation by vehicle segment, brand, and customer preference. The study seeks to highlight the most preferred and sought-after connected car applications and their use cases amongst customers across vehicle segments. Data was collected by means of a panel-based survey from respondents across the Northeastern, Southern, Midwestern, and Western regions of the United States. 1,652 decision makers or key influencers for connected car services were questioned as part of the survey.

Highlights:

  • The use of digital assistants on private devices is improving. Alexa and Siri lead in terms of in-car usage.
  • Services such as real-time traffic updates, contextual Point of Interest (POI) assistance, and incident alerts in near real time (e.g., Waze) are of interest to more than 60% of drivers.
  • More than 40% of drivers would like to receive hazardous weather warnings and driving warnings, UBI, and maintenance/diagnostics-related services in their vehicles in future.
  • Security and data privacy are perceived as the main barriers for adoption amongst respondents uninterested in data services.

Research Scope:

  • Identification of the most preferred connected car services (and their use cases) for customers.
  • In-depth analysis of the services preferred (and their use cases) in different vehicle segments.
  • Understanding of the challenges limiting the adoption of data-enabled services.
  • Identification of the major connected car services that customers would seek going forward.
  • Understanding of customer willingness or lack of it to share their data with automakers for personalized services.

Research Highlights:

  • Car Purchase and Ownership: This section analyses consumers' perspective towards vehicle purchase in the United States. It also identifies drivers' attitude towards the use of different connected vehicle technologies and autonomous cars in the future.
  • Digital Assistants: This section showcases the key use cases and frequency of use of digital assistants in connected vehicles and reasons for the growing interest amongst consumers.
  • Online Infotainment Services and In-car Features: This section identifies the key online services and features used in cars and presents the preferred online services for the future.
  • Telematics and Navigation Services: This section highlights the telematics and navigation services currently popular amongst vehicle owners and also sheds light on emerging consumer preferences for connected car services.
  • Data-enabled Services: This section highlights the growing customer interest in data-enabled services, identifies consumer expectations on data privacy, and highlights the common barriers limiting the full-scale adoption of these services.

Table of Contents

Research Objectives and Methodology

  • Research Scope
  • Research Methodology
  • Key Questions this Study will Answer

Respondent Sample Overview

  • Overview of Sample Structure
  • Sample Structure-Respondent Distribution
  • Demographic Profile

Executive Summary

  • Key Findings
  • Key Sections Covered
  • Car Purchase and Ownership
  • Digital Assistants
  • Online Services and In-car Features
  • Telematics and Navigation Services
  • Data-enabled Services

Car Purchase and Ownership

  • General Criteria for Vehicle Purchase
  • General Criteria for Vehicle Purchase (continued)
  • Top Brands Owned by Segment
  • Attitudes Towards Car Ownership and Driving
  • Attitudes Towards Car Ownership and Driving (continued)
  • Car Technology Interest
  • Car Technology Interest (continued)

Digital Assistants

  • Overall Use of Digital Assistants
  • Devices on Which Digital Assistants are Used in a Car
  • Devices on Which Digital Assistants are Used in a Car (continued)
  • Top Digital Assistants Used in Vehicles
  • Use of Digital Assistants by Application

Online Service and In-car Features

  • Current Use of Online Services in a Car
  • Current Inbuilt Features and Usage
  • Demand for In-car Features
  • Preferred Mode of Controlling Connected Devices
  • Preferred Mode of Using Connected Services
  • Interest in Autonomous Driving Mode

Telematics and Navigation Services

  • Interest in Telematics Services
  • Preferred Subscription Model
  • Interest in Navigation and Safety Services
  • Interest in Navigation and Safety Services (continued)

Data-enabled Services

  • General Interest in Data-enabled Services
  • Interest in Data-enabled Services
  • Interest in Data-enabled Services (continued)
  • Reasons for Lack of Interest in Data-enabled Services
  • Willingness to Share Data with Car Dealer/Car Maker
  • Expectations on Data Privacy
  • Expectations Towards Reward/Payment for Sharing Data
  • Level of Trust on Car Makers Providing Data-enabled Services

Driver Identity Profile

  • Digital Driver Identity Profile

Key Conclusions

  • Voice of Customer Analysis on Connected Car Services-Key Conclusions
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)

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