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市場調查報告書

改變數位行銷未來的技術

Technologies Transforming the Future of Digital Marketing

出版商 Frost & Sullivan 商品編碼 921040
出版日期 內容資訊 英文 32 Pages
商品交期: 最快1-2個工作天內
價格
改變數位行銷未來的技術 Technologies Transforming the Future of Digital Marketing
出版日期: 2019年12月26日內容資訊: 英文 32 Pages
簡介

在競爭激烈的現代市場中,各家品牌正在摸索如何打出適當的行銷活動,以便和目標客層建立深遠有意義的關係。數位行銷是一個最有效率的方法,可以和許多客戶建立連結,並收集行動模式資料。由於智慧型手機和社群媒體的大規模引進和AI及分析領域的技術性進步,建立強勁數位存在,對各家品牌來說已是不可或缺,同時也變得更加容易實現。

本報告進行了關於數位行銷技術未來動向的分析。

目錄

第1章 執行摘要

第2章 概述

  • 精熟於數位活動的客戶擴大網路使用:促使採用數位行銷
  • 以數位實踐接近客戶:理解消費者心理的機會
  • 數位行銷:進步邁向更高度的個人化
  • 智慧型手機的全在性:根本改變了企業連結客戶的方式
  • 引進程序化廣告:根本改變了媒體的買賣流程
  • 有贊助商的內容與影響力人物行銷:最近的轉化率頗高

第3章 成長因素、挑戰

第4章 影響數位行銷未來的技術

  • 行銷負責人可以透過AI工具將大部分手動流程自動化
  • 企業可以使用AI即時掌握市場動向
  • 企業引進雲端優先實踐,為資料管理實踐帶來簡易性與效率性。
  • 雲端解決方案:成為企業整體行銷團隊數位化的骨幹
  • 各家品牌:從受歡迎的語音助理開拓連結客戶的新道路
  • 各家品牌:能以NLP基礎的文本及語音對話獲得和客戶的深層連結
  • 各家品牌:能獲得關於客戶喜好的細膩洞見
  • 企業:使用強健穩固的資料分析工具,可以獲得投資資料儲存的合理性

第5章 結論、建議

第6章 連絡資訊

目錄
Product Code: D8FC

Bringing Brands Closer to Customers Using Technological Innovations

In the highly competitive modern markets, brands are seeking to develop deeper and more meaningful relations with their target audiences by designing marketing campaigns that resonate with them. Digital marketing has emerged as one of the most efficient and continent ways for brands to connect with larger audiences and gathering data on their behavioral patterns.

Large-scale adoption of smartphones and social media, supported my technological advances in the areas of AI and Analytics have made it easy and inevitable for brands to establish a strong digital presence. Marketing teams across companies are now transforming to adopt and inculcate more and more of data science oriented practices in order to gain better visibility on digital platforms.

In brief, this research service covers the following points:

  • Stakeholders in the Digital Marketing Ecosystem
  • Evolution of Digital Marketing
  • Drivers and Challenges
  • Technologies Affecting the Future of Digital Marketing

Table of Contents

1.0. Executive Summary

  • 1.1. Research Scope
  • 1.2. Research Methodology
  • 1.3. Research Methodology Explained

2.0. Overview

  • 2.1. Growing Usage of Internet among Digitally Savvy Customers is Propelling Adoption of Digital Marketing
  • 2.2. Digital Practices Have Brought Brands Closer to Customers, Giving Brands an Opportunity to Understand Consumer Psyche
  • 2.3. Digital Marketing Has Evolved towards Higher Levels of Personalization
  • 2.4. The Ubiquity of Smartphones Has Fundamentally Changed How Companies Connect with their Customers
  • 2.5. Media Buying and Selling Processes have Been Transformed Radically with the Introduction of Programmatic Advertising
  • 2.6. Sponsored Content and Influencer Marketing Have Seen Higher Conversion Ratios in Recent Times

3.0. Drivers and Challenges

  • 3.1. Marketing Functions Have Turned Highly Data Centric, Forcing Marketing Teams to Revamp their Resource Mix
  • 3.2. Marketers are Looking for Tools that Can Integrate with their Existing Solution Stack and Help them Extract Value out of Collected Data
  • 3.3. Companies are Adopting Data Analytics Tools to Enable Better Social Media and Customer Relationship Management

4.0. Technologies Affecting the Future of Digital Marketing

  • 4.1. Artificial Intelligence Tools Have Enabled Marketers to Automate a Large Number of their Manual Processes
  • 4.2. Companies Have Used Artificial Intelligence to Keep up with Market Trends in Real Time
  • 4.3. Companies Have Adopted Cloud First Practices to Bring Simplicity and Efficiency to their Data Management Practices
  • 4.4. Cloud Solutions Have Been the Backbone of Digitization for Marketing Teams across Companies
  • 4.5. Growing Popularity of Voice Assistants Has Opened up New Avenues for Brands to Connect with their Customers
  • 4.6. NLP-based Text and Voice Conversations have Made it Possible for Brands to Develop a Deeper Level of Connect with Customers
  • 4.7. Brands Have Been Able to Gain Granular Level of Insights on the Likes, Dislikes and Preferences of Customers
  • 4.8. Companies Have Been Able to Justify their Investments on Data Storage Using Robust Data Analytics Tools

5.0. Conclusion and Recommendations

  • 5.1. Conclusions and Recommendations

6.0. Industry Contacts

  • 6.1. Industry Contacts
  • Legal Disclaimer