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市場調查報告書

行動工作者應用程式調查─顧客的選擇偏好與計畫(美國與歐洲)

Mobile Worker Applications Survey - Customer Preferences and Plans, U.S. and Europe, 2019

出版商 Frost & Sullivan 商品編碼 920311
出版日期 內容資訊 英文 76 Pages
商品交期: 最快1-2個工作天內
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行動工作者應用程式調查─顧客的選擇偏好與計畫(美國與歐洲) Mobile Worker Applications Survey - Customer Preferences and Plans, U.S. and Europe, 2019
出版日期: 2019年12月23日內容資訊: 英文 76 Pages
簡介

強勁的行動工作者應用程式市場提供同時提升生產性與顧客滿足度的機會。

本報告基於在美國及歐洲(英格蘭、德國、法國)實施調查的結果,提供有關行動工作者應用程式與裝置的現在使用狀況與今後的決策行動、相關行動議題、與職場問題相關的選擇偏好及計畫等的體系化資訊。

調查範圍、目的、方法

執行摘要

行動工作者應用程式 - 優缺點

  • 行動工作者應用程式的用戶、頭銜別
  • 員工用的行動軟體應用程式的現今與計畫中的發展
  • 提供員工行動應用程式的優點
  • 提供員工行動應用程式的缺點
  • 為了獎勵使用行動工作者應用程式而運用的戰術

行動工作者應用程式 - 由企業行動管理的安全性

  • 員工使用不正當的行動應用程式
  • 企業行動管理平台的現今及計畫中的使用方法
  • 對於實際安裝企業行動管理的障礙

行動工作者應用程式 - 對行動夥伴的洞見

  • 優先的策略性行動夥伴
  • 行動夥伴的選擇標準
  • 行動應用程式的選擇標準
  • 有關既定方案 vs. 客製化應用程式的選擇偏好
  • 決定使用行動工作者應用程式的流程中的主要關係者
  • 雲端 vs. on-premises的行動應用程式的實際安裝

Mobile Field Service管理解決方案

  • Mobile Field Service管理的定義
  • 提供的Field Service的種類
  • Mobile Field Service管理解決方案的現今與計畫中的發展
  • Mobile Field Service管理的實際安裝
  • 優先順序較高的Mobile Field Service管理功能
  • 現在的FSM與其他系統的整合度
  • Mobile Field Service管理對主要商業的影響
  • 與人工智慧及機器學習相關的Mobile Field Service管理計畫
  • Mobile Field Service管理實際安裝面對的障礙
  • 回答者的主要的Mobile Field Service管理品牌

行動化的銷售自動化 (SFA) 解決方案

  • 大綱─納入考慮的品牌與選擇偏好
  • 被僱用的現場販售員的種類
  • 行動化的銷售自動化解決方案的現今與計畫中的發展
  • 行動化的銷售自動化的實際安裝
  • 優先順序較高的行動化的銷售自動化功能
  • 現在的SFA與其他系統的整合度
  • 行動化的銷售自動化對主要商業的影響
  • 與人工智慧及機器學習相關的行動化的銷售自動化計畫
  • 要實施行動化的銷售自動化面對的障礙
  • 回答者的主要的行動化的銷售自動化品牌

回答者的人口統計

  • 回答調查者─全球的一年獲益
  • 回答調查者─過去一年間的獲益成長率
  • 回答調查者─去年的純獲利率
  • 回答調查者─2020年的主要企業數位解決方案的投資
  • 回答調查者─IT/通訊資產的主要所在地
  • 回答調查者─總員工數
  • 回答調查者─決策的職責
  • 回答調查者─產業綜合
  • 回答調查者─職位別

總結

附錄

關於Frost & Sullivan

目錄
Product Code: 9ABE/4A

Strong Mobile Worker Apps Market Offers Opportunities to Both Enhance Productivity and Increase Customer Satisfaction

This study reports the findings of a major Frost & Sullivan survey conducted during 2019. The survey was conducted in the U.S. and Europe (England, Germany, France) and had the following objectives:

  • Measure the current use of--and future decision-making behavior toward--mobile worker applications and devices
  • Uncover preferences and plans regarding a number of related mobility topics and issues in the work place
  • Include a specific focus on tw
  • complex mobile worker app categories: 1) Mobile field service management (als
  • known as mobile workforce management), and 2) Mobilized sales force automation

Mobile worker apps are being used by more than just remote employees. This survey identifies the various types of users and prioritizes the many positive business impacts these apps are having in the business sector.

The survey respondent sample was screened to include only management personnel involved in purchase decisions related to enterprise digital solutions. The respondents worked for businesses that already use mobile worker applications and/or devices. These businesses had 25 or more employees. The survey was conducted as a computer-based web interview. The sample size was 502 respondents (201 in the U.S. and 301 in Europe).

Mobile worker apps allow mobile and field employees real-time access to-and exchange of-information, collaboration, and/or guidance via their smartphones, tablets, wearables, and other mobile devices. These solutions can be as simple as an approved GPS navigation app or basic mobile form. They can also be as sophisticated as mobilized field service management or field selling apps that automate and optimize complex work processes.

Key Issues Addressed:

  • How many different mobile worker apps have typically been deployed by today's businesses?
  • What are customers' future plans for app deployment and expansion?
  • What factors must be addressed when making a mobile worker app purchase? What are the top selection criteria used to select a particular mobile worker app?
  • Do today's businesses prefer packaged or custom mobile worker applications? Do they prefer cloud or on-premise delivery? How satisfied are current users with the level of back-office integration currently implemented? How important is the incorporation of artificial intelligence in today's more complex solutions?
  • Who do today's businesses favor as their mobility partners when evaluating and selecting a mobile business app? Corporate software vendors? Wireless carriers? Systems integrators? What are the top selection criteria used to select a particular mobility partner?
  • What types of growth opportunities exist for the providers of mobile worker apps?
  • What are the current preferences and plans regarding mobile field service management solutions and mobilized sales force automation apps?

Table of Contents

Survey Objectives and Methodology

  • Survey Research Objectives
  • Survey Research Methodology
  • Definition of Mobile Worker Applications

Executive Summary

  • Key Findings
  • Key Findings (continued)

Mobile Worker Applications-Pros and Cons

  • Users of Mobile Worker Applications, By Title
  • Current and Planned Deployment of Mobile Software Applications for Employees
  • Pros for Providing Mobile Apps to Employees
  • Cons Against Providing Mobile Apps to Employees
  • Tactics Being Used to Encourage Usage of Mobile Worker Apps

Mobile Worker Applications-Securing with Enterprise Mobility Management

  • Employee Use of Unauthorized Mobile Apps
  • Current and Planned Usage of Enterprise Mobility Management Platform
  • Barriers to Enterprise Mobility Management Implementation

Mobile Worker Applications-Insights for Mobility Partners

  • Preferred Strategic Mobility Partner
  • Mobility Partner Selection Criteria
  • Mobile Application Selection Criteria
  • Preference Regarding Packaged vs. Custom Apps
  • Key Parties in the Mobile Worker App Deployment Decision Process
  • Cloud vs. On-Premise Mobile Apps Implementation

Mobile Field Service Management Solutions

  • Defining Mobile Field Service Management
  • Types of Field Services Provided
  • Current and Planned Deployment of a Mobile Field Service Management Solution
  • Mobile Field Service Management Implementation
  • Prioritized Mobile Field Service Management Capabilities
  • Degree of Current FSM Integration with Other Systems
  • Top Business Impacts of Mobile Field Service Management
  • Mobile Field Service Management Plans Regarding Artificial Intelligence and Machine Learning
  • Barriers to Implementation of Mobile Field Service Management
  • Respondents' Primary Mobile Field Service Management Brand

Mobilized Sales Force Automation Solutions

  • Summary-Brand Consideration and Preference
  • Types of Field Sales Personnel Employed
  • Current and Planned Deployment of a Mobilized Sales Force Automation Solution
  • Mobilized Sales Force Automation Implementation
  • Prioritized Mobilized Sales Force Automation Capabilities
  • Degree of Current SFA Integration with Other Systems
  • Top Business Impacts of Mobilized Sales Force Automation
  • Mobilized Sales Force Automation Plans Regarding Artificial Intelligence and Machine Learning
  • Barriers to Implementation of Mobilized Sales Force Automation
  • Respondents' Primary Mobilized Sales Force Automation Brand

Respondent Demographics

  • Survey Respondents-Global Annual Revenue
  • Survey Respondents-Past Year's Revenue Growth
  • Survey Respondents-Last Year's Net Profit Margin
  • Survey Respondents-Top 2020 Enterprise Digital Solution Investments
  • Survey Respondents-Main Location of IT/Telecom Assets
  • Survey Respondents-Total Employees
  • Survey Respondents-Decision-Making Role
  • Survey Respondents-Industry Mix
  • Survey Respondents-By Job Title

The Last Word

  • The Last Word
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)

The Frost & Sullivan Story

  • The Frost & Sullivan Story
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  • 360º Research Perspective
  • Implementation Excellence
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