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車內販售(In-Car Marketplace):使用案例與交易形式

In-Car Marketplace-Use Cases and Transactions

出版商 Frost & Sullivan 商品編碼 920301
出版日期 內容資訊 英文 104 Pages
商品交期: 最快1-2個工作天內
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車內販售(In-Car Marketplace):使用案例與交易形式 In-Car Marketplace-Use Cases and Transactions
出版日期: 2019年12月20日內容資訊: 英文 104 Pages
簡介

全球的車內販售(In-Car Marketplace)相關市場預期在2025年會達到173億美元的規模。「車內販售」的具體型式包含速食餐廳(QSR)或支付停車費、各種票券預訂和發行等。此外,透過FoD (feature-on-demand) 的車載應用程式播送也是未來可期待的領域之一。「車內販售」的生態系統中,包含汽車廠商(OEM)和各種零售業者、平台、供應商、Real-time gateway partner、支付業者等廣泛領域的業者,可期待今後的進一步發展。

本報告聚焦於「車內販售」,意即乘坐汽車時不需下車即能下單購買商品服務並接收配送的系統,收集統整了市場定義與技術概略、現在/未來的商業模式與現今的使用案例、現在的生態系統狀態與未來樣貌、支付手段的偏好、有關使用「車內販售」應用程式的用戶體驗地圖(顧客的選擇途徑)、相關業界與企業的合作關係、未來發展預測等資訊。

執行摘要

分析範圍、目的、背景情況、方法

「車內販售」(In-Car Marketplace) 相關市場、技術動態

  • 「車內販售」的生態系統
  • 「車內販售」:近年的主要用途
  • 生態系統內部的業務合作
  • 「車內販售」市場中汽車廠商(OEM)的市場定位
  • 利用既有虛擬助理開拓「車內販售」市場
  • 技術上的條件

「車內販售」的使用案例

  • 路途中 (On-the-Go) 的零售服務
  • 新使用案例中的零售業者服務
  • 使用案例 (1):「汽車作為市場」
  • 用戶體驗地圖:GM Marketplace App的情況
  • 使用案例 (2):「汽車作為虛擬助理」
  • 案例研究:Amazon Alexa for Cars
  • 用戶體驗地圖:Ford和Amazon Alexa的情況
  • 使用案例 (3):「汽車作為服務存取點」
  • 既有的汽車用配送服務
  • 案例研究:Amazon Key - 「In-Car Package Delivery」(送達卡車的配送服務)
  • 案例研究:將燃料配送至汽車的服務
  • 使用案例 (4):「汽車作為」行走的超商」」
  • 案例研究:DriveCargo和UBER
  • 收費模式

提供「車內販售」的汽車廠商 (OEM)

  • 既有廠商提供的應用程式
  • 預計開始提供的應用程式
  • 由廠商提供,既有/新型的車載語音導航/虛擬助理
  • 案例研究:General Motors的「車內販售」用應用程式
  • 概念的案例研究:本田技研工業的Honda Dream Drive應用程式
  • 案例研究:Mercedes Benz的「車內販售」應用程式

平台供應商

  • 平台供應商的概要
  • 技術夥伴的分類
  • 既有的中間零件夥伴
  • 案例研究:Xevo作為平台供應商
  • 案例研究:Connected Travel作為平台供應商
  • 概念的案例研究:Dashero作為平台供應商
  • 案例研究:Telenav的Vivid ICC (In-Car Commerce)
  • 案例研究:Sirius XM - Travel Link
  • 案例研究:Tantalum
  • 概念分析:Tencent & WeChat
  • 與導航器的一體化開發
  • 中間零件夥伴的排名

支付手段種類與結構

  • 在「車內販售」的支付手段
  • 「車內支付」(In-Car Payments) 為何大受歡迎?
  • 案例研究:Visa

「車內販售」的潛在市場

  • 「車內販售」包含的範圍
  • 潛在的市場規模:分析方法
  • 汽車廠商的貢獻度
  • 活躍用戶的比率(普及率)
  • 每年平均支出額(推估)
  • 每輛平均燃料消耗量(推估)
  • 每輛平均食品購買金額(推估)
  • 每輛平均支付過路費金額(推估)
  • 「車內販售」市場:潛在市場規模
  • 「車內販售」:廠商別的潛在市場
  • 「車內販售」:每種交易形式各自的商業模式
  • 交易「集中化」的價值

成長機會

  • 成長機會:B2B2X
  • 邁向成功、成長的策略性挑戰

主要結論與未來展望

結論

目錄
Product Code: K33D-18

About $17.30 Billion of Vehicle Related Purchases and Personal Consumer Spending will be Allocated to Cars through Integrated Marketplace Applications by 2025

This study of marketplace operations inside cars is an introduction of a new business model that places merchants and their products such as fuel, quick service restaurants (QSR), parking, toll payment, ticketing and their services such as reserving, ordering, picking-up and paying from the vehicle head unit or aided by virtual assistants into the cars. The study combines connected services, retail offers and services, and feature-on-demand (FoD) that will play a remarkable role in shaping up the industry in the coming years. The ecosystem of the in-car marketplace mainly comprises automakers, merchants, platform providers, real-time gateway partners and payment integrators within the global regional scope. While current applications exist largely in the United States, Europe and China are hinted to play an important role in the future as the market evolves. The study also clearly depicts automakers' in-car marketplace applications, platforms, services, and technology and merchant partnerships that are in place today and that will likely happen in the near future.

Research Scope:

  • Introduce marketplace in cars to the automotive sector with clear definitions and segmentation.
  • Identify existing and upcoming business models offered for in-vehicle commerce of products and services.
  • Classify ecosystem players according to their functions in the market.
  • Analyze the future impact of marketplace operations generated from the vehicles.
  • Describe the payment structure and transactions split for different business models.
  • Map customers' journey on their preferred in-car marketplace applications.
  • Understand partnership models and the integration of vertical markets into the automotive industry

The use cases are categorized under car as a marketplace (screen first), car as a virtual assistant (voice first), car as an access point and car as a mini store in detail.

The addressable market size and projections until 2025 involve the first two use cases while the last two use cases talk in detail about the services and products offered along with the participants and customers. Technology platform providers and their roles are segmented under case studies for current applications and concept studies for future applications.

Secondary and primary research methods are followed in developing the analysis and opportunities within the study. Technology trends, competitive benchmark, payment methods and future predictions are also provided as part of the analysis.

The study addresses new business models, growth opportunities and recommendations for different stakeholders to envision better customer-centric decisions integrating current consumer technology and connectivity in cars.

Key Issues Addressed:

  • What is the total revenue generated from marketplace applications in 2019 and what can be expected in 2025?
  • What are the different in-car marketplace use cases in the automotive industry and which one(s) will garner more value in the current and the future ecosystem?
  • What are the various merchant operations and offers that are expected to create value in the automotive industry?
  • Which countries are pioneering the in-car marketplace and how have the different applications evolved?
  • What are the different pricing models being evaluated? What is the expected transaction per business model?
  • Who are the key stakeholders involved? What are the key partnerships that need to be built to be successful?

Table of Contents

Executive Summary

  • Key Findings
  • In-Car Marketplace as a Concept
  • Segmentation of the Automotive Marketplace
  • Methodology
  • In-Car Marketplace Ecosystem
  • In-Car Marketplace Participants
  • On-the-Go Retailer Services
  • In-Car Marketplace Use Cases
  • Use Case Example 2-Car as a Virtual Assistant (Voice First)
  • In-Car Marketplace Applications Over the Years
  • Why In-Car Payments are Preferred?
  • Current and Future Outlook: 2019 versus 2025

Research Scope, Objectives, Background, and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Background
  • Research Methodology

Market and Technology Trends Related to In-Car Marketplace

  • In-Car Marketplace Ecosystem
  • In-Car Marketplace Applications Over the Years
  • Ecosystem Partnerships
  • OEM Positioning in the In-Car Marketplace
  • Unlocking the In-Car Marketplace with Existing Virtual Assistants
  • Technology Requirements

In-car Marketplace-Use Cases

  • On-the-Go Retailer Services
  • Retailer Services According to New Use Cases
  • Use Case 1-Car as a Marketplace
  • Customer Journey-GM Marketplace App
  • Use Case 2-Car as a Virtual Assistant
  • Case Study-Amazon Alexa for Cars
  • Customer Journey-Ford and Amazon Alexa
  • Use Case 3-Car as an Access Point of Service
  • Existing Car Delivery Services
  • Case Study-Amazon Key, In-Car Package Delivery
  • Case Study-Filld, Fuel Delivery to Cars
  • Use Case 4-Car as a Mobile Mini Convenience Store
  • Case Study-DriveCargo and UBER
  • Pricing Models

OEMs Providing In-Car Marketplace

  • Existing OEM Applications
  • Existing OEM Applications (continued)
  • Upcoming Applications
  • Existing and Potential OEM Voice/Virtual In-Car Assistants
  • Case Study-General Motors Marketplace Application
  • Concept Case Study-Honda Dream Drive Application
  • Case Study-Mercedes Benz In-Car Marketplace Applications

Platform Providers

  • Platform Providers Overview
  • Technology Partnership Categories
  • Existing Intermediary Partners
  • Case Study-Xevo as a Platform Provider
  • Case Study-Connected Travel as a Platform Provider
  • Concept Case Study-Dashero as a Platform Provider
  • Case Study-Telenav Vivid In-Car Commerce (ICC)
  • Case Study-Sirius XM - Travel Link
  • Case Study-Tantalum
  • Concept Study-Tencent & WeChat
  • Navigation Integration Development
  • Intermediary Partners Ranking

Payment Types and Structure

  • In-Car Transaction Methods
  • Why In-Car Payments are Preferred?
  • Case Study-Visa

In-Car Marketplace-Addressable Market

  • Coverage of In-vehicle Retail Activity
  • Total Addressable Market Size Methodology
  • OEM Contribution
  • Active Users Penetration
  • Annual Estimated Average Value
  • Estimated Average Fuel Value Per Vehicle
  • Estimated Average Parking Value Per Vehicle
  • Estimated Average Food Value Per Vehicle
  • Estimated Average Toll Payment Value Per Vehicle
  • Total Addressable Revenue Forecast for the In-Vehicle Marketplace
  • Marketplace in Cars Addressable Market by OEMs
  • Marketplace in Cars Business Model Per Transaction
  • The Value of Centralization

Growth Opportunities

  • Growth Opportunity: B2B2X
  • Strategic Imperatives for Success and Growth

Key Conclusions and Future Outlook

  • Customer Journey in a CASE World
  • Key Conclusions and Future Outlook
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • Abbreviations and Acronyms Used
  • Market Engineering Methodology
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