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市場調查報告書

創新策略:最佳實踐分析

Innovation Strategy - Best Practices Review

出版商 Frost & Sullivan 商品編碼 918941
出版日期 內容資訊 英文 37 Pages
商品交期: 最快1-2個工作天內
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創新策略:最佳實踐分析 Innovation Strategy - Best Practices Review
出版日期: 2019年12月02日內容資訊: 英文 37 Pages
簡介

本報告分析全球各種企業可見的創新策略傾向,並研究各企業的策略及組織結構、商業模式、企業文化等對推動創新的影響。

第1章 執行摘要

  • 全體組織參與以達成未來願景:創新組織的核心
  • 今日的企業組織要長期生存的重要創新
  • 分析目標、範圍

第2章 左右創新的主要因素

  • 企業策略、組織、文化對全體創新成果的影響
  • 創新是多個利害關係人緊密合作的結果─企業文化也發揮重要功用

第3章 創新哲學

  • 達成20∼21世紀的代表性創新,具備獨有創新哲學與策略的企業
  • P&G的創新哲學:以顧客中心為取向
  • 3M的哲學:自下而上的途徑邁向創新
  • IBM的創新:分散型及合作型、最先進技術與新型商業取向

第4章 組織文化

  • 企業文化:創新成功的決定性因素
  • 先驅型領袖與企業的敏捷性:打造創新文化不可或缺的根本要素

第5章 創新流程

  • 強健的創新流程:促使想法轉換為可實用的解決方案的手段
  • 每個企業都有適合自己公司需求及哲學的獨有創新流程

第6章 治理

  • 各階層的領袖必須相信創新,並透過企業組織促進達成

第7章 性能管理

  • 對能力、技能建構的持續性關心:長期競爭力的泉源

第8章 知識、能力的管理

  • 知識管理與對知識的接觸:創新的促進要素

第9章 危機管理

  • 將策略性十分強健的想法放進取得平衡的投資組合─降低創新整體風險的方法

第10章 智慧財產權 (IP) 管理

  • 伴隨業務合作/商業策略,轉換IP管理途徑
  • 建構IP資產:至今仍是企業的第一要務,其刷新備受關注
  • IP資產販賣、授權、購買、判定、防衛:IP市場顯而易見的以交易為主體的商業模式

第11章 附錄

目錄
Product Code: D8DC

Innovation Performance is shaped by Company Strategy, Organizational Systems and Culture

Industrial giants of the twentieth century as well as twenty first century are all innovators of either technology or business models. The study highlights innovation is critical for long-term survival of Organizations in today's world and provides innovation-specific best practices followed by leading organizations globally. The study also covers what aspects companies should keep in mind while formulating innovation strategy which is best suited to their organization?

Table of Contents

1.0 Executive Summary

  • 1.1. Engaging the Entire Organization to Achieve the Vision of the Future is at the Core of Innovative Organizations
  • 1.2. Innovation is Critical for Long-term Survival of Organizations in Today's World
  • 1.3. Research Objectives and Scope

2.0 Key Factors Impacting Innovation

  • 2.1. Company Strategy, Organization Systems, and Culture Affect Overall Innovation Performance
  • 2.2. Innovation is an Outcome of Close Collaboration between Multiple Stakeholders and Organization Culture also Plays an Important Role

3.0 Innovation Philosophy

  • 3.1. Leading Innovators of the 20th and 21st Centuries have Unique Innovation Philosophies and Strategies
  • 3.2. P&G's Innovation Philosophy is Centered around Customers
  • 3.3. 3M's Philosophy is Based on a Bottom up Approach to Innovation
  • 3.4. Innovation at IBM is Decentralized, Collaborative, and Focused on Cutting-edge Technologies and Emerging Businesses

4.0 Organizational Culture

  • 4.1. Organization Culture is a Decisive Factor in the Success of Innovation
  • 4.2. Visionary Leadership and Organizational Agility are Necessary Fundamentals for Creating a Culture of Innovation

5.0 Innovation Process

  • 5.1. Robust Innovation Processes Help in Translating Ideas into Marketable Solutions
  • 5.2. Each Organization has Different Innovation Processes to Suit its Own Needs and Philosophies

6.0 Governance

  • 6.1. Leaderships at All Levels Need to Believe in Innovation and Drive it throughout the Organization

7.0 Performance Management

  • 7.1. Constant Focus on Building Competency and Skills Provides Long-term Competitive Edge

8.0 Management of Knowledge and Competency

  • 8.1. Knowledge Management and Access to Knowledge Empower Innovators

9.0 Risk Management

  • 9.1. Including Sufficient Strategically Robust Ideas in a Balanced Portfolio Provides the Lowest Overall Risk for Innovation

10.0 IP Management

  • 10.1. Collaboration and Business Strategies are Transforming Industries' Approach to IP Management
  • 10.2. Building IP Assets is still a Priority for Companies and there is an Increased Focus on their Monetization
  • 10.3. Sale, Licensing, Buy, Assertion, and Defensive IP Pooling are the Prominent Transaction-based Business Models in the IP Marketplace

11.0 Appendix

  • 11.1. Acronyms
  • Legal Disclaimer
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