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市場調查報告書

汽車用數位助手市場策略分析:2025年為止的預測

Strategic Analysis of Automotive Digital Assistant Market, Forecast to 2025

出版商 Frost & Sullivan 商品編碼 918938
出版日期 內容資訊 英文 68 Pages
商品交期: 最快1-2個工作天內
價格
汽車用數位助手市場策略分析:2025年為止的預測 Strategic Analysis of Automotive Digital Assistant Market, Forecast to 2025
出版日期: 2019年11月29日內容資訊: 英文 68 Pages
簡介

本報告提供汽車產業上數位助手相關的最新技術,功能,服務及趨勢的相關調查,提供對汽車用數位助手領域上的OEM·第一級供應商來說的成長機會,競爭情形,OEM·第一級供應商·安全新興企業的各種策略,汽車用數位助手市場上未來趨勢預測,汽車語音供應商採用的經營模式,在全球市場中大量採用的汽車用數位助手類型,市場目前趨勢,及汽車廠商採用的方法等相關分析。

摘要整理

調查範圍·目的·背景·手法

市場概要

  • 數位助手:概要
  • 汽車數位助手市場考察
  • 汽車廠商專注於先進的消除噪聲技術
  • 汽車環境中數位助手的發展
  • 人工智能在汽車數位助理中的作用
  • 將情商(EI)AI集成到數位助理中
  • 車載AI助手可融入用戶的數位生活方式
  • 車載語音認證
  • 通過語音搜索獲利
  • 數位助理的路線圖應用

預測·展望

  • 語音識別是HMI不可或缺的一部分
  • 預測的前提和分析
  • 嵌入式數位助理的市場滲透
  • 翻新數位助理的市場滲透
  • 全球數位助理市場滲透率預測
  • 數位助理:區域亮點
  • 汽車數位助理市場:未來展望

利用案例·OEM的實例

  • 數位助手的利用案例
  • Teslabot v2.0
  • BMW Intelligent Personal Assistant (IPA)
  • MBUX Voice Assistant-Hey Mercedes
  • Ford SYNC with Amazon Alexa
  • 客戶所考慮的數位助手

企業簡介

  • 企業的開發
  • Nuance-Dragon Drive
  • IBM-IBM Watson AI Assistant
  • SoundHound-Houndify
  • 中國的數位助手
  • Emotion-Aware Vehicle Assistants (EVA)
  • 汽車環境的Amazon Alexa
  • 亞馬遜Alexa的車輛應用越來越深入
  • 創新的 Microsoft Solutions Digital Assistants, AI 及 Azure IOT
  • Google在汽車世界中的地位不斷提高

成長機會·推薦行動 (C2A)

結論

附錄

目錄
Product Code: K329-18

Despite Fierce Competition, Digital Assistants will Coexist And Become Complementary, Providing Access to Each Other's Growing Strengths and Services

The study provides an overview of the upcoming technologies, features, services and trends pertaining to digital assistants in the automotive industry. Digital assistants have evolved from their infotainment use cases to vehicle and driver safety use cases. Original equipment manufacturers (OEMs) and Tier I suppliers are significantly investing in the inclusion of artificial intelligence (AI) and machine learning technologies in enhancing digital assistant functions and capabilities. The analysis of automakers with respect to digital assistants demonstrates the standards that different brands are setting with respect to technologies.

Partnerships and collaborations are vital to OEMs, as they lack the necessary in-house digital capabilities. Pure-play voice suppliers will intensify market competition through OEM partnerships and continuous product innovation. Companies such as Daimler and BMW are proactively identifying ways to ensure a comprehensive digital assistant in their next-generation connected vehicles through partnerships with technology suppliers. OEM's approach towards digital assistants is primarily focused on adopting hybrid solutions. With increasing vehicle connectivity and 5G technology, digital assistants will reside embedded in the car with maximum processing over the cloud. The research also identifies the growth potential of emerging applications of digital assistants, including voice biometrics, in-vehicle voice payments and digital assistant integration with in-vehicle sensors.

The study includes concepts, case studies and companies that have been in the spotlight recently and are going to play a major role in shaping up the industry in the coming years. It also provides an overview of the level of OEM involvement in the digital assistant space and the profiles key technology enablers. Observations from interviews with automakers, digital assistant suppliers, Tier I suppliers, and technology providers have been provided, and the trends pertaining to digital assistants, connected services, and smartphone interfacing solutions are discussed.

The study offers growth opportunities, strategic imperatives and key takeaways for a wider audience. Topics, such as digital assistant evolution, emotional intelligence AI and in-car voice biometrics discuss the opportunities for OEMs and potential start-ups that are seeking to understand business models to venture into such domains.

Key Issues Addressed:

  • What are the growth opportunities for OEMs and Tier I suppliers in the automotive digital assistant space?
  • How does the competitive landscape look like? What are the different strategies adopted by OEMs, Tier I suppliers, and security start-ups?
  • What future trends are likely to be seen in the automotive digital assistant market?
  • What are the various business models adopted by vehicle voice suppliers and which one will garner value in both the current and the future ecosystems?
  • Which type of automotive digital assistant sees higher adoption in the global market?
  • What are the current trends in the automotive digital assistant market?
  • What are the approaches automakers are adopting to include digital assistants in the vehicle?

Table of Contents

Executive Summary

  • Key Findings
  • Digital Assistant Evolution
  • Hybrid Platforms-Emerging Winner
  • OEM Digital Assistant Partnerships
  • Digital Assistant-Select OEM Proprietary Solution Analysis
  • Current and Future Outlook

Research Scope, Objective, Background and Methodology

  • Research Scope
  • Research Background
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Methodology

Market Overview

  • Digital Assistants-An Overview
  • Automotive Digital Assistant Market Insights
  • Audio Vendors Focus on Advancing Noise Cancellation Tech
  • Digital Assistant Evolution in the Automotive Environment
  • Role of AI in Automotive Digital Assistants
  • Emotional Intelligence AI Integration in Digital Assistants
  • In-car AI Assistants to Assimilate with User's Digital Lifestyle
  • In-Car Voice Biometrics
  • Monetizing Voice Search
  • Application Roadmap for Digital Assistants

Forecast and Outlook

  • Voice Recognition Integral Part of HMI
  • Forecast Assumptions and Analysis
  • Embedded Digital Assistant Market Penetration
  • Brought-in Digital Assistant Market Penetration, 2018 and 2025
  • Global Automotive Digital Assistant Market Penetration Forecast
  • Digital Assistants-Regional Highlights
  • Automotive Digital Assistant Market-Future Outlook

Use Cases and OEM Examples

  • Digital Assistant Use Cases
  • Teslabot v2.0
  • BMW Intelligent Personal Assistant (IPA)
  • MBUX Voice Assistant-Hey Mercedes
  • Ford SYNC with Amazon Alexa
  • Digital Assistant through Customer Reviews

Company Profiles

  • Industry Players Developments
  • Nuance-Dragon Drive
  • IBM-IBM Watson AI Assistant
  • SoundHound-Houndify
  • Digital Assistants in China
  • Emotion-Aware Vehicle Assistants (EVA)
  • Amazon Alexa in Automotive Environment
  • Amazon Alexa is Going Deeper in Vehicles
  • Innovative Microsoft Solutions Digital Assistants, AI and Azure IOT
  • Google's Growing Presence in the Automotive World

Growth Opportunity Analysis

  • Automotive Digital Assistant Ecosystem Companies
  • Growth Opportunity-Partnerships, Business Models & Acquisitions
  • Automotive Digital Assistants-Strategic Imperatives
  • OEM Recommendations

The Last Word

  • Conclusions
  • Legal Disclaimer

Appendix

  • Acronyms
  • Market Engineering Methodology
  • List of Exhibits
  • List of Exhibits (continued)