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汽車售後市場的PSA公司的策略分析:2019年

Strategic Profiling of PSA in the Automotive Aftermarket, 2019

出版商 Frost & Sullivan 商品編碼 917436
出版日期 內容資訊 英文 64 Pages
商品交期: 最快1-2個工作天內
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汽車售後市場的PSA公司的策略分析:2019年 Strategic Profiling of PSA in the Automotive Aftermarket, 2019
出版日期: 2019年11月08日內容資訊: 英文 64 Pages
簡介

本報告提供PSA公司的汽車售後市場策略的相關調查,PSA公司的產業概要,新經營謀略 "Push to Pass" 策略的柱子,"Push to Pass"帶給售後服務事業的影響的案例研究,主要的大趨勢與售後市場的機會等相關分析。

摘要整理

調查範圍、目的、背景、手法

PSA概要

  • 產業概要
  • 收益:各市場區隔
  • 企業財務
  • 銷售額:各地區
  • 主要市場上活動概要
  • 主要地區:現有市場上售後市場的機會
  • 主要地區:新市場的售後市場的機會

PSA的策略方向性

  • 主要的大趨勢
  • 大趨勢

售後市場多樣化策略

  • 新經營謀略 "Push to Pass" 及對階段全體的維修市場的影響
  • 策略重點領域:為何是 "Push to Pass" 策略?
  • 汽車生態系統的PSA的活動的時間軸
  • PSA維修市場多樣化策略:縱向
  • 多品牌維修市場策略:市場機會
  • 多品牌維修市場策略:主要OEM、各供應商

簡介

  • Eurorepar and Forwelt
  • Distrigo
  • Mister Auto
  • Autobutler

PSA的成長策略

  • PSA的價值鏈相關經營者的成長可能性
  • 5年成長策略:汽車零售,金融及共享移動
  • 5年成長策略:流通和售後服務
  • 5年成長策略:e平台

成長機會、推薦行動 (C2A)

  • 成長機會:破壞性的應用及未來的成功
  • 策略性要務

結論、未來展望

附錄

Frost & Sullivan

目錄
Product Code: 9AB2/EC

Investments in Aftersales Networks are Aimed at the Ambitious Plan of Reducing Warranty Costs by 50% and Servicing Multi-brand Vehicles

In 2013-14, PSA ended its joint venture with General Motors. Thereafter, the aim was to improve operating margins and revenue by 2015-16, and PSA was 'Back in the Race'. It achieved margins above and beyond the targets it had set for itself and chalked out a strategy for the next 6 years called 'Push to Pass'.

Push to Pass' goal was to ride the wave of Mega Trends beginning to disrupt the automotive industry and the aftermarket value chain. These included alternative energy, connected cars, channel digitization, consumer behavior, ADAS/autonomous vehicles, industry convergence, and shared mobility.

PSA also ensured that the companies it acquired fell in line with its goal of adapting to these Mega Trends, keeping its Push to Pass vision in sight. Eurorepar-a retail service and maintenance garage network-was merged with Motaquip in 2015, while Distrigo-a distribution network-was created in 2016. In addition to the offline push, PSA also strengthened its digital capabilities by acquiring online platforms, namely, Mister Auto and Autobutler (the former is an eCommerce platform and the latter is a service aggregation platform).

This growth insight dives into the implications of Push to Pass on the automotive aftermarket. The base year for the study is 2018 and the forecast period runs from 2019 to 2023. The scope of the research is global, with discussions on Europe, Latin America, China, India, Africa, the Middle East, Asia-Pacific, and North America.

The insight maps PSA's activity in terms of automotive aftermarket positioning and offerings and growth strategy. Key revenue segments, financial performance, and the impact of Push to Pass on aftersales are also analyzed. In addition, regional trends, sales, and aftermarket opportunities in new and established markets are discussed.

Mega Trends and growth segments within the aftermarket value chain are analyzed, alongside the company's activities to establish and ensure Push to Pass. The insight also showcases a customer's (B2C) and an organization's (B2B) journey in the aftermarket. Timelines of acquisition and the creation of various brands and companies under the PSA umbrella are also listed.

The insight concludes with growth opportunities and actionable insights and critical factors for success.

Table of Contents

Executive Summary

  • Key Findings
  • PSA's Business Overview-A Snapshot
  • Customer Journey in the Aftermarket-PSA's Target Areas
  • Pillars of PSA's Push to Pass Strategy
  • Case Study-Impact of Push to Pass on PSA's Aftermarket Business
  • Summary-Push to Pass' Impact on the Growth of Aftersales and ePlatform
  • Impact of Push to Pass on PSA's Aftersales Business
  • Key Mega Trends and Aftermarket Opportunities

Research Scope, Objectives, Background, and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Methodology and Background

PSA Overview

  • PSA-Business Overview
  • PSA-2018 Revenue by Segment
  • PSA-Company Financials
  • PSA-2018 Sales by Region
  • PSA-Overview of Activity in Key Global Markets
  • Key Geographies-Aftermarket Opportunities in Established Markets
  • Key Geographies-Aftermarket Opportunities in New Markets

PSA's Strategic Direction

  • Key Mega Trends
  • Mega Trend-driven Target Functions for PSA

Aftermarket Diversification Strategy

  • Push to Pass-Objectives and Aftermarket Implications across Phases
  • Strategic Focus Areas-Why the Push to Pass Strategy?
  • Timeline of PSA's Activity in the Automotive Ecosystem
  • PSA's Aftermarket Diversification Strategy-Verticals
  • Multi-brand Aftermarket Strategy-Market Opportunity
  • Multi-brand Aftermarket Strategy by Key OEMs and Suppliers

Profiles

  • Eurorepar and Forwelt
  • Distrigo
  • Mister Auto
  • Autobutler

PSA's Growth Strategy

  • Growth Potential of PSA's Value Chain Entities
  • 5-year Growth Strategy-Automotive Retail, Finance, and Shared Mobility
  • 5-year Growth Strategy-Distribution and Aftersales
  • 5-year Growth Strategy-ePlatform

Growth Opportunities and Companies to Action

  • Growth Opportunities-Disruptive Applications and Future Success
  • Strategic Imperatives for Success and Growth

Conclusions and Future Outlook

  • The Last Word-3 Big Predictions
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • List of Exhibits (continued)

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  • The Frost & Sullivan Story
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