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市場調查報告書

調味飲用水、功能性飲用水的全球市場:成長機會、市場預測 (∼2025年)

Growth Opportunities in the Global Flavoured and Functional Water Hydration Market, Forecast to 2025

出版商 Frost & Sullivan 商品編碼 916768
出版日期 內容資訊 英文 84 Pages
商品交期: 最快1-2個工作天內
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調味飲用水、功能性飲用水的全球市場:成長機會、市場預測 (∼2025年) Growth Opportunities in the Global Flavoured and Functional Water Hydration Market, Forecast to 2025
出版日期: 2019年11月07日內容資訊: 英文 84 Pages
簡介

由於對健康的意識高的千禧新生代的關注高漲,調味飲料及機能飲料的消費量大幅度擴大。全球調味飲用水、功能性飲用水的市場在預測期間內預計將以8.4%的年複合成長率 (CAGR) 發展,從2018年的442億8000萬美元,成長到2025年777億2000萬美元的規模。

本報告提供全球調味飲用水、功能性飲用水的市場調查,市場定義和概要,主要趨勢、市場成長的各種影響因素分析,主要課題,各產品區分、地區的收益規模的變化與預測,成長機會、成功策略分析等資料彙整。

執行儀表板

成長環境:市場概要

  • 調查範圍
  • 市場區隔
  • 主要課題
  • 推動因素與阻礙

市場預測

  • 預測的前提條件

市場預測:整體市場

  • 收益預測
  • 收益預測:各產品種類
  • 收益預測:各地區

北美市場分析、預測

  • 收益預測
  • 收益預測:各產品種類

南美市場分析、預測

  • 收益預測
  • 收益預測:各產品種類

歐洲市場分析、預測

  • 收益預測
  • 收益預測:各產品種類

亞太地區市場分析、預測

  • 收益預測
  • 收益預測:各產品種類

中東、非洲市場分析、預測

  • 收益預測
  • 收益預測:各產品種類

願景方案

  • 從宏觀到微觀願景
  • 影響市場的各種趨勢、影響因素
  • 主要企業的簡介
  • 主要預測

成長管道

  • 成長桿

願景、策略:成長機會

  • 成長機會:實體商店轉移到線上、永續的銷售、大量客製化
  • 成長機會:潛在的聯盟
  • 成長機會:千禧新生代的行銷
  • 成長機會:共同工作空間、有機調味

品牌、需求:成長機會

  • 成長機會:差異化
  • 成長機會:對顧客必要條件的焦點
  • 成長機會:數位行銷

成長機會矩陣

  • 成長地帶的特定
  • 成長機會:願景、策略
  • 成長機會:品牌、需求
  • 成長機會矩陣

成長策略和實行

附錄

目錄
Product Code: MEA8-15

Increased Focus on Wellness and Wellbeing Among Health-conscious Millennials has Led to a Significant Increase in the Consumption of Flavoured and Functional Drinks

The global flavoured and functional water hydration market was worth $44.28 billion in 2018 and is expected to grow at a CAGR of 8.4% from 2018 to 2025. It is forecast to reach $77.72 billion by 2025. Rising health awareness, the regional tastes of consumers, and substantial lifestyle changes in developing and developed nations are providing the platform for new product developments. Flavoured and functional water hydration companies leverage on the strategy of highlighting the key ingredients of their products and link them to health, wellness, and wellbeing to increase the value proposition of their offering by emphasising how their product is different from tap water. The flavoured segment generated a revenue of $15.17 billion in 2018 which is expected to reach $23.24 billion by 2025, recording a CAGR of 6.3%. As prices of functional and flavoured water are close to that of carbonated drinks, it becomes easier for consumers to afford better quality, healthy products than the highly sugared alternatives. The functional water segment, on the other hand, generated a revenue of $29.11 billion in 2018 which is expected to reach $54.48 billion by 2025, recording a CAGR of 9.4%. Development has been held back to some extent by the premium pricing of these products; in the current economic climate many consumers are unwilling to spend more for the additional value.

The US, Germany, France, Italy, and Japan are the top markets for flavoured and functional water. The urban population is more conscious about their appearance and staying fit. By linking water to health and beauty regimes, flavoured and functional water manufacturers are increasingly positioning their products to take advantage of this. Countries in Asia-Pacific, the Middle East and Africa, and Latin America are considered emerging markets mainly due to factors such as increasing disposable incomes and urbanisation. This paves way for flavoured and functional water hydration companies to offer innovative products to leverage on their space against other beverages such as carbonated and sweetened drinks.

New start-ups are coming up with sustainable solutions to provide flavoured and functional water with the help of water dispensers to reduce the consumption of single-use plastics. Bevi, a Boston-based start-up, has invented a smart water dispenser that provides customisable flavours using filtered tap water and natural ingredients to reduce plastic waste. Personalisation and customisation of drinks is an important opportunity that companies have to leverage on to become attractive in the market. The Indianapolis-based uFlavor is an online soft-drink company that lets customers design their beverages. Users can craft drinks with specifications, such as sweeteners, acids, and flavouring agents. Start-up companies are looking to leverage on the opportunities offered by eCommerce and online sales, as it is becoming increasingly difficult to procure shelf space at leading grocery stores. Hint Water, in its recent press release, stated that 40% of its overall sales is from online portals.

Probiotic-rich and probiotic-fortified beverages like kombucha, juices, and enhanced waters have been popular for the last few years and will not lose momentum in 2019. Shrub is another gut-friendly beverage category made with fruit and vinegar which is said to alkalize the gut. Millennials are already some of the most avid buyers of sustainable and organic products; they will wield greater influence as their spending power continues to rise. As they buy more from online platforms, Amazon and other eRetailers will gain market share for sustainable products. Light commercial sites and facilities management companies are collaborating and partnering with those firms that offer sustainable flavoured and functional water dispensers to deploy at their work sites. Google, Apple, AT&T, Fidelity, Netflix, and so on recently partnered with Bevi which makes a beverage kiosk that dispenses flavoured drinks.

Introduction of new and innovative types of functional water from beverage manufacturing companies that are engaged in the production of modified blends of protein and minerals is likely to fuel the growth of the market.

Table of Contents

Executive Dashboard

  • Purpose of this Experiential Study
  • 5 Step Process to Transformational Growth
  • Strategic Imperatives

Growth Environment-Market Overview

  • Market Overview-Scope
  • Market Segmentation
  • Key Questions this Study will Answer
  • Drivers and Restraints

Market Forecasts

  • Forecast Assumptions

Market Forecasts-Total Flavoured and Functional Water Hydration Market

  • Revenue Forecast
  • Revenue Forecast Discussion
  • Revenue Forecast by Product Segment
  • Revenue Forecast Discussion by Product Segment
  • Revenue Forecast Discussion by Product Segment (continued)
  • Revenue Forecast by Region
  • Revenue Forecast Discussion by Region

North America Analysis

  • Revenue Forecast
  • Revenue Forecast by Product Segment
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)

Latin America Analysis

  • Revenue Forecast
  • Revenue Forecast by Product Segment
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)

Europe Analysis

  • Revenue Forecast
  • Revenue Forecast by Product Segment
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)

Asia-Pacific Analysis

  • Revenue Forecast
  • Revenue Forecast by Product Segment
  • Revenue Forecast Discussion

The Middle East and Africa Analysis

  • Revenue Forecast
  • Revenue Forecast by Product Segment
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)

Visioning Scenarios

  • Macro to Micro Visioning
  • Macro to Micro Visioning (continued)
  • Trends/Factors Impacting the Global Flavoured and Functional Water Hydration Market
  • Macro to Micro Visioning
  • Trends/Factors Impacting the Global Flavoured and Functional Water Hydration Market
  • Brief Profile of Companies
  • Brief Profile of Companies (continued)
  • Brief Profile of Companies (continued)
  • Brief Profile of Companies (continued)
  • Trends/Factors Impacting the Global Flavoured and Functional Water Hydration Market
  • Top Predictions for the Global Flavoured and Functional Water Hydration Market

Growth Pipeline

  • Levers for Growth

Vision and Strategy-Growth Opportunities

  • Growth Opportunity 1-BRICKS to CLICKS, Sustainable Selling and Mass Customisation
  • Growth Opportunity 2-Potential Partnerships
  • Growth Opportunity 3-Marketing to Millennials
  • Growth Opportunity 4-Partnering With Co-working Spaces and Inclusion of Organic Flavours

Brand and Demand-Growth Opportunities

  • Growth Opportunity 5-Differentiation
  • Growth Opportunity 6-Emphasis on Customer Requirements
  • Growth Opportunity 7-Digital Marketing is the Key to Success

Growth Opportunities Matrix

  • Identifying Your Company's Growth Zone
  • Growth Opportunities 1-15-Vision and Strategy
  • Growth Opportunities 16-30-Brand and Demand
  • Growth Opportunities Matrix

Growth Strategy and Implementation

  • Growth Strategies for Your Company
  • Prioritized Opportunities through Implementation
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • List of Exhibits (continued)
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