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市場調查報告書

Frost Radar:行銷自動化解決方案的全球市場

Frost Radar in the Marketing Automation Solutions Market

出版商 Frost & Sullivan 商品編碼 906136
出版日期 內容資訊 英文 36 Pages
商品交期: 最快1-2個工作天內
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Frost Radar:行銷自動化解決方案的全球市場 Frost Radar in the Marketing Automation Solutions Market
出版日期: 2019年07月30日內容資訊: 英文 36 Pages
簡介

行銷自動化解決方案,由宣傳活動管理,促銷,潛在顧客管理,資料、分析的4功構成。

本報告提供全球行銷自動化解決方案市場相關調查分析,根據Frost Radar的調查手法,提供企業的市場定位相關的系統性資訊。

產業概要

  • 產業概要

Frost Radar:行銷自動化解決方案市場

  • Frost Radar:企業的說明

C2A:市場參與企業的簡介

  • Marketo by Adobe
  • HubSpot
  • Oracle Eloqua
  • Pardot by Salesforce
  • Act-On Software
  • IBM Watson
  • Keap
  • SAP Marketing Cloud
  • Lead Liaison
  • Mindmatrix
  • Zift Solutions
  • Impartner
  • Net-Results
  • Braze
  • Sharpspring

彙整

關於Frost Radar

目錄
Product Code: K39C

A Measurement System to Spark Companies 2 Action (C2A)-Innovation That Fuels New Deal Flow and Growth Pipelines

This Frost Radar focuses on the global marketing automation solutions market and related research with a base year of 2018. Marketing automation solutions, by definition, comprise platforms that automate marketing and sales activities to drive revenue growth and empower organizations to make data-driven decisions. A marketing automation solution consists of four functions: campaign management, sales enablement, lead management, and data and analytics. Marketing automation solutions differ from marketing process automation solutions, customer relationship management, and digital asset management and email marketing software. Marketing automation solutions serve the small and medium-sized business segment and the enterprise segment. This Frost Radar is an accompaniment to a Frost & Sullivan research report on the global marketing automation solutions market. The market is crowded with at least 42 vendors in the space; only 15 are examined in this Frost Radar due to company eligibility and timeliness of company briefings to acquire the company profile. Vendors profiled are Marketo, HubSpot, Pardot, Oracle Eloqua, Keap, Braze, Sharpspring, Net-Results, Impartner, Zift Solutions, Mindmatrix, Act-On Software, Lead Liaison, SAP Marketing Cloud, and IBM Watson. Market growth is attributed to adoption by small and medium-sized businesses over enterprises. Marketers are adopting the solutions to try to make sense of unlimited amounts of customer data and turn this data into actionable, intelligent leads and lead scoring for sales enablement. Marketers are also evolving into an omnichannel approach to reach customers from all sides and create a seamless, consistent customer experience and journey. However, marketing automation solutions have not reached their full potential of adoption because of some potential customers are unaware of the benefits, and the perception that the solution is too complicated for companies, particularly smaller ones, to use. These factors will not remain impactful for long. North America/Latin America is the dominant market region, followed by EMEA (Europe, the Middle East, and Africa) and Asia-Pacific. Frost & Sullivan research indicates that the Asia-Pacific region will be the slowest to adopt as businesses continue to lean on low labor costs instead of multichannel marketing automation solutions. Competition will be based on breadth of functions and integrations, particularly with vertical-specific integrations. Advances in analytics, especially predictive analytics, will be especially important to customers. Indirect sales through partners and system integrators will continue to be central to growth.

The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles on each of the companies in the Frost Radar based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar, where the leading companies in the industry are then positioned. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients.

Table of Contents

Industry Overview

  • Industry Overview
  • Industry Overview (continued)
  • Industry Overview (continued)
  • Industry Overview (continued)

The Frost Radar-Marketing Automation Solutions Market

  • The Frost Radar
  • Frost Radar-Description of Companies Plotted
  • Frost Radar-Description of Companies Plotted (continued)
  • Frost Radar-Description of Companies Plotted (continued)
  • Frost Radar-Description of Companies Plotted (continued)

C2A-Market Participant Profiles

  • Marketo by Adobe
  • HubSpot
  • Oracle Eloqua
  • Pardot by Salesforce
  • Act-On Software
  • IBM Watson
  • Keap
  • SAP Marketing Cloud
  • Lead Liaison
  • Mindmatrix
  • Zift Solutions
  • Impartner
  • Net-Results
  • Braze
  • Sharpspring

The Last Word

  • The Last Word-Key Takeaways
  • Legal Disclaimer

About the Frost Radar

  • Frost Radar-2 Major Indices, 10 Analytical Ingredients, 1 Platform
  • Frost Radar-2 Major Indices, 10 Analytical Ingredients, 1 Platform (continued)
  • Frost Radar-C2A
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