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市場調查報告書

為汽車產業帶來革新的數位相關KPI(關鍵績效指標)

Digital KPIs Transforming the Automotive Industry

出版商 Frost & Sullivan 商品編碼 895839
出版日期 內容資訊 英文 50 Pages
商品交期: 最快1-2個工作天內
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為汽車產業帶來革新的數位相關KPI(關鍵績效指標) Digital KPIs Transforming the Automotive Industry
出版日期: 2019年07月16日內容資訊: 英文 50 Pages
簡介

本報告分析了數位化對汽車產業KPI(關鍵績效指標)的影響,為了能適當地評估、測定數位化對業績的影響,提議重新設定生態系統各處的新數位KPI。統整了分析考慮到數位化影響的KPI重新建立、測定並評估對於數位化設定的各種努力、調查數位相關KPI的重要性、企業對終端用戶條件的調查、產業別及儀器區分別的購入條件、購入標準等的資訊。

摘要整理

  • 數位KPI的必要性
    • 帶來革新的要素
    • 汽車生態系統的主要成長促進因素
    • 數位商業的帶領
  • 案例研究:Daimler
  • 設置數位相關幹部的主要組織
  • 數位KPI案例、好處
  • 採用數位KPI時的挑戰

調查範圍與數位KPI的定義

數位化對汽車KPI的影響

  • 汽車產業的數位化等6大課題
  • 數位化對供應鏈的影響
  • 數位供應鏈KPI
  • 數位化對製造生態系統的影響
  • 製造、工廠管理的相關KPI
  • 數位化對連網生態系統的影響
  • 連網產品KPI
  • 數位化對EV基礎設施生態系統的影響
  • EV充電生態系統的KPI
  • 數位化對汽車零售生態系統的影響
  • 數位零售KPI
  • 數位化對汽車金融生態系統的影響
  • 數位汽車貸款KPI
  • 數位化對售後市場車庫服務的影響
  • 數位汽車售後市場KPI
  • 數位化對MaaS (Mobility-as-a-Service) 生態系統的影響
  • MaaS (Mobility-as-a-Service) KPI

CDO數位辦公室

  • 汽車CDO (Chief Digital Officer):任務
  • 設置數位相關幹部的主要組織
  • CDO:評價KPI
  • CDO重要性範例分析:Volvo Cars

成長機會與結論

  • 數位KPI架構的成長機會
  • 成功與成長策略必須條件
  • 預測
  • 免責事項

附錄

目錄
Product Code: ME14-18

Customer-centric Metrics at the Forefront of Performance Assessment as Companies Embrace Digitization and Expand into New Monetization Avenues

The automotive industry as we now know it is undergoing a distinct, irreversible shift. Nothing is the same it was five years ago.

Companies continue investing in new technologies that will enhance their customer-facing applications and their internal efficiencies. However, when it comes to measuring their performance as an organization or to assess the functions that have been fed new digital data, they draw a blank.

Digital KPIs are the need of the hour. These new KPIs will help an organization determine if the digital investments will sustain and drive the company's bottom line or if they are nothing more than a digital parlor trick.

Digital KPIs can be classified into two categories: product KPIs and process KPIs. Product KPIs serve to measure customer-facing products, such as a mobile app, a VR application, or a dealership itself. Product KPIs, on the other hand, serve as employee- and process-measuring parameters that help gauge the impact of digital assets. A series of S.M.A.R.T goals-goals that are Specific, Measurable, Attainable, Relevant, and Time Bound-can help determine if such an investment was a success or a failure.

The Mega KPI that no OEM ever tracks-nor could track for lack of access in the past-is the customer. This entity needs to be an automotive participant's number one focus. Measuring the impact of a digital process on the customer is one of the most decisive metrics that will help evaluate the digital efforts of an organization.

Though digital KPIs measure the impact of digitization effort on both the customer and the company, they need to be further structured and quantified to be a part of the leadership team's metrics.

Digital transformation is a key strategy; however, with the competition in the automotive landscape, the stakes are often high. By leveraging the experience of working with many leading organizations, Frost & Sullivan has built the expertise to be a knowledge partner that can help organizations across the automotive value chain in this transformational shift.

This research service seeks to answer the question, “So what KPIs should my organization be regularly monitoring on its dashboard?” It is designed to serve as a handy guide that will bring you up to speed on the new metrics that will help your organization review digitization in supply chain, manufacturing, connected products, retail, finance, electric charging ecosystem, and new mobility solutions. By evaluating the role of the Chief Digital Officer (CDO) in FMCG and industrial solutions industries, and even in governments, Frost & Sullivan has assessed the impact a CDO could have on the automotive industry and proposes next steps to making this a reality.

Measuring customer relationship or digital Initiatives may not be an easy task, but it is possible, and its manifold benefits can be realized within the first 18 months.

Table of Contents

Executive Summary

  • The Need for Digital KPIs
  • The Need for Digital KPIs-Transformative Change Agents
  • The Need for Digital KPIs-Key Drivers for Automotive Ecosystem
  • The Need for Digital KPIs-Digital Businesses Take the Lead
  • The Need for New KPIs in the Evolving Automotive Industry-Case Study: Daimler
  • Select Leading Organizations Which Have Created Senior Digital Roles
  • Selection of Digital KPI Examples and Benefits
  • Challenges in Embracing Digital KPIs

Research Scope and Digital KPI Definition

  • Research Scope
  • Key Questions
  • Digital KPIs

Digital Impact on Automotive KPIs

  • The Six Pillars of Digitalization in the Automotive Industry
  • Impact of Digitalization on Supply Chain Ecosystem
  • Digital Supply Chain KPIs
  • Impact of Digitalization on Manufacturing Ecosystem
  • Manufacturing and Plant Management KPIs
  • Impact of Digitalization on Connected Products Ecosystem
  • Connected Products KPIs
  • Impact of Digitalization on EV Infrastructure Ecosystem
  • EV Charging Ecosystem KPIs
  • Impact of Digitalization on Automotive Retail Ecosystem
  • Digital Retail KPI
  • Impact of Digitalization on Automotive Finance Ecosystem
  • Digital Auto Finance KPI
  • Impact of Digitalization on Aftermarket Garage Services
  • Digital Automotive Aftermarket KPIs
  • Impact of Digitalization on the Mobility-as-a-Service Ecosystem
  • Mobility as a Service KPI

The Office of the CDO

  • Automotive Chief Digital Officer-Responsibilities
  • Select Leading Organizations Creating Senior Digital Roles
  • Select Leading Organizations Creating Senior Digital Roles (continued)
  • Chief Digital Officer-Evaluation KPIs
  • The Role of the CDO-Volvo Cars Case Study

Growth Opportunities and Conclusion

  • Growth Opportunities in Building Digital KPIs
  • Strategic Imperatives for Success and Growth
  • 3 Big Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Methodology
  • Hot Topics Covered by F&S Retail Research Team
  • Our Retail Consulting Value Proposition
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