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市場調查報告書

行銷自動化解決方案 (MAS)的全球市場:∼2023年

Global Marketing Automation Solutions (MAS) Market, Forecast to 2025

出版商 Frost & Sullivan 商品編碼 895837
出版日期 內容資訊 英文 116 Pages
商品交期: 最快1-2個工作天內
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行銷自動化解決方案 (MAS)的全球市場:∼2023年 Global Marketing Automation Solutions (MAS) Market, Forecast to 2025
出版日期: 2019年07月16日內容資訊: 英文 116 Pages
簡介

本報告提供全球行銷自動化解決方案 (MAS)的市場調查,市場定義和概要,市場成長的各種影響因素分析,各客戶區分、地區的趨勢與市場規模的變化與預測,技術趨勢,大趨勢的影響,競爭環境與市場佔有率,成長機會、成功策略分析等資料彙整。

摘要整理

  • 主要調查結果
  • 市場工程評估
  • CEO的展望

市場概要

推動因素與阻礙

市場預測、市場趨勢

  • 預測的前提條件
  • 收益預測
  • 收益預測:各地區
    • 南北美洲
    • 歐洲、中東、非洲
    • 亞太地區

價格分析、銷售通路

市場分析、預測:各部門

  • 收益佔有率:各部門

市場佔有率、競爭分析

  • 市場佔有率
  • 競爭環境
  • 市場領導:Marketo by Adobe
  • 市場挑戰者/領導者:HubSpot
  • 市場挑戰者:Oracle Eloqua
  • 市場挑戰者:IBM Watson
  • 市場競爭者/挑戰者:Act-On Software
  • 市場競爭者/挑戰者:Pardot
  • 新興企業、撤退企業
  • 競爭環境
  • 競爭因素、評估

中小規模企業部門分析、預測

  • 市場工程評估
  • 收益預測
  • 收益、收益佔有率預測:各地區
    • 南北美洲
    • 歐洲、中東、非洲
    • 亞太地區
  • 市場佔有率
  • 競爭環境
  • 競爭因素、評估

大規模企業部門分析、預測

  • 市場工程評估
  • 收益預測
  • 收益、收益佔有率預測:各地區
    • 南北美洲
    • 歐洲、中東、非洲
    • 亞太地區
  • 市場佔有率
  • 競爭環境
  • 競爭因素、評估

成長機會、推薦行動

  • 成長機會:亞太地區
  • 成長機會:各種途徑用MAS
  • 成長機會:帳號為基礎的行銷
  • 成長機會:聊天機器人
  • 成功、成長的策略性必要條件

技術趨勢

  • 技術趨勢
  • 大趨勢的影響

總論

  • 總論:預測
  • 免責聲明

附錄

目錄
Product Code: K376-70

MAS Will be a Key Technology for Businesses to Bring Customers an Omni-channel Marketing and Sales Experience

This study focuses on the global marketing automation solutions market. The study considers 2018 as the base year, with market growth, regional splits, and specific customer segment revenue growth forecasted till 2025. A marketing automation solution comprises platforms that automate marketing and sales activities to drive revenue growth and empower organizations to make data-driven decisions.

A marketing automation solution constitutes the following 4 functions: campaign management, sales enablement, lead management, and data and analytics. Marketing automation solutions differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. Marketing automation solutions serve the small- and medium-sized business segment and the enterprise segment. A marketing automation solution is a global technology, and this study focuses and analyzes trends in North America-Latin America, Europe, the Middle East and Africa, and Asia-Pacific.

This study also examines the predicted base year revenue and further revenue growth for the next 7 years, discusses pricing and distribution structure, growth opportunities, and Mega Trends affecting the marketing automation solutions market. The 2018 marketing automation solutions study also includes information about marketing automation solutions that target two major customer segments: enterprises and small- and medium-sized businesses. Each customer segment section will discuss regional forecasts and trends as well as drivers and restraints for each customer segment.

Additionally, this marketing automation solutions study will examine the competitive landscape of the total marketing automation solutions market. Marketing automation solution vendors mentioned and/or profiled in this study include Marketo, Oracle Eloqua, IBM Watson, Pardot, Infusionsoft, SAP Marketing Cloud, HubSpot, Act-On Software, Salesfusion, eTrigue, Mindmatrix, Impartner, Ontraport, Braze, Zift Solutions, SharpSpring, Lead Liaison, Blackbaud, ActiveCampaign, Zoho, Aritic, Agglic, Net-Results, and Right On Interactive as well as other smaller marketing automation solution vendors.

Key Issues Addressed:

  • What does the marketing automation solutions market growth look like during the forecast period-is it growing, maturing, or declining?
  • How will major trends, customer behaviors, regional factors, and market competition affect the revenue growth of the marketing automation solutions market?
  • What are the most significant features and functionalities that customers look for in a marketing automation solution?
  • What are the top growth opportunities in the marketing automation solutions market? What are the current pricing trends for the marketing automation solutions market?
  • Which are the top vendors of marketing automation solutions and how are they approaching the market for growth?
  • What Mega Trends are affecting the marketing automation solutions market?

Table of Contents

Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • CEO's Perspective

Market Overview

  • Market Definitions
  • Market Definitions (continued)
  • Market Definitions (continued)
  • Market Definitions (continued)
  • Market Definitions (continued)
  • Definitions of Vertical Markets
  • Key Questions this Study will Answer

Drivers and Restraints-Total Marketing Automation Solutions Market

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)
  • Restraints Explained (continued)

Forecasts and Trends-Total Marketing Automation Solutions Market

  • Forecast Assumptions
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Revenue Forecast by Region
  • NALA Revenue Forecast Discussion
  • NALA Revenue Forecast Discussion (continued)
  • Revenue Forecast Discussion by EMEA
  • APAC Revenue Forecast Discussion

Pricing Analysis and Distribution Channel-Total Marketing Automation Solutions Market

  • Pricing Analysis
  • Pricing Analysis (continued)
  • Pricing Analysis (continued)
  • Market Distribution Channels
  • Market Distribution Channels Discussion

Vertical Market Analysis-Total Marketing Automation Solutions Market

  • Percent Revenue by Vertical Market
  • Percent Revenue Discussion by Vertical Market
  • Percent Revenue Discussion by Vertical Market (continued)
  • Percent Revenue Discussion by Vertical Market (continued)

Market Share and Competitive Analysis-Total Marketing Automation Solutions Market

  • Market Share
  • Competitive Landscape
  • Market Leader-Marketo by Adobe
  • Market Challenger/Leader-HubSpot
  • Market Challenger-Oracle Eloqua
  • Market Challenger-IBM Watson
  • Market Contender/Challenger-Act-On Software
  • Market Contender/Challenger-Pardot
  • Market Contender/Challengers
  • Market Contender/Challengers (continued)
  • Market Contender/Challengers (continued)
  • Market Contender/Challengers (continued)
  • Emerging/Receding Participants
  • Emerging/Receding Participants (continued)
  • Competitive Environment
  • Competitive Factors and Assessment
  • Competitive Factors and Assessment (continued)

SMB Segment Analysis

  • Market Engineering Measurements
  • Revenue Forecast
  • Percent Revenue Forecast by Region
  • NALA SMB Segment-Revenue Forecast
  • EMEA SMB Segment-Revenue Forecast
  • APAC SMB Segment-Revenue Forecast
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Revenue Forecast Discussion (continued)
  • Market Share
  • Competitive Environment
  • Competitive Factors and Assessment

Enterprise Segment Analysis

  • Market Engineering Measurements
  • Enterprise Segment-Revenue Forecast
  • Enterprise Segment-Percent Revenue Forecast by Region
  • NALA Enterprise Segment-Revenue Forecast
  • EMEA Enterprise Segment-Revenue Forecast
  • APAC Enterprise Segment-Revenue Forecast
  • Revenue Forecast Discussion
  • Revenue Forecast Discussion (continued)
  • Revenue Forecast Discussion (continued)
  • Revenue Forecast Discussion (continued)
  • Market Share
  • Competitive Environment
  • Competitive Factors and Assessment

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-APAC
  • Growth Opportunity 2-MAS for Channels
  • Growth Opportunity 3-Account-Based Marketing
  • Growth Opportunity 4-Chatbots
  • Strategic Imperatives for Success and Growth

Technology Trends-Total Marketing Automation Solutions Market

  • Technology Trends
  • Technology Trends (continued)
  • Mega Trend Impact on MAS Market
  • Mega Trends Explained

The Last Word

  • The Last Word-Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Methodology
  • Market Engineering Measurements
  • List of Companies Included in “Others”
  • Partial List of Companies Interviewed
  • Learn More-Next Steps
  • List of Exhibits
  • List of Exhibits (continued)
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