表紙
市場調查報告書
商品編碼
808213

FMCG (日常消費品) 市場上IoT的創新使用案例

Innovative Use Cases of IoT in the FMCG Sector

出版日期: | 出版商: Frost & Sullivan | 英文 51 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

亞太地區的FMCG (日常消費品) 收益在2016年為2兆5,450億美金。該市場由於中產階級的高購買力及產品化帶來的生產成本低而獲得推動力。

本報告提供FMCG (日常消費品) 市場上IoT的創新使用案例調查分析,提供主要企業的配合措施,主要的成長機會分析等系統性資訊。

摘要整理

調查範圍·主要的問題

Belly

  • Belly的忠誠度計畫
  • Belly的客戶忠誠度解決方案可用性

Aisle411

  • 以數位方式釋放潛意識:更佳利用資料和關係性收益化能力
  • Walgreen Aisle411

L'Oreal

  • 穿戴式化妝重新定義護膚
  • 邁向個性化健康的第一步,而不僅僅是一家護膚公司

Perch Interactive

  • 提高客戶參與的顯示器
  • 互動內容:與未來消費者互動的關鍵

Amazon Go

  • 通過降低採購障礙和改善客戶體驗來推動銷售
  • 識別和追蹤客戶選擇並確保無縫結算的多傳感器

Shopkick

  • 通過地理定位的推銷強化離線消費體驗

Coca-Cola Freestyle

  • 大眾化個性化 - 洞察千禧一代的品味和生活方式

Amazon Dash

Woolworth

  • Woolworth的模式
  • Woolworth的方法

成長機會·CTA (行動提醒)

  • 成長機會:物聯網技術使零售商能夠將客戶從在線購物吸引回商店
  • 成功·成長的策略要求

結論

關於Frost&Sullivan

目錄
Product Code: 9AC0/47

Revenue-generating Business Models

The FMCG sector in APAC comprises food retail and toiletries. Food retail dominates the sector with 94% share in terms of revenue. The APAC FMCG revenue in 2016 was $2,545 billion. The sector has been enjoying healthy growth, driven by higher spending power among the middle-income class and declining cost of production which was a result of commoditization. Hence, uncertain economic prospects for the medium term are not likely to have a significant impact on the sector. With increasing competition from new brands, consumers' expectation will evolve; customers will demand more personalization and in-store experience. The brick-and-mortar retail sector has been facing enormous competition from online shopping. While online shopping is gaining acceptance as an alternative to brick-and-mortar stores and the trend will only continue to grow, there is a need for retailers to focus on bringing the digital experience to their physical stores The emergence of IoT-enabling technologies now provides physical retailers with the opportunity to draw consumers from online shopping back to the physical store by enhancing the shopping experience and by converting online browsing to in-store receipts.

IoT on its own is not disruptive in nature; new business models enabled by IoT, however, are set to transform the FMCG sector. While the level of interest in IoT is generally high, many participants in the FMCG sector lack the vision of how digital transformation will look like for them. Even those that know lack the ability to deploy, operate, or finance IoT projects. Nevertheless, IoT is gradually evolving out of the hype stage and finally making headway in the form of proof-of-concept deployments on a small scale. And when they reap immediate gains, it is tempting to stop there. However, it is important to realize that the benefits of IoT go more than tracking inventory and their location. Implementing digital awareness and digital immersion in the physical store provides retailers business insights and enables them to make data-driven decisions on pricing and merchandising. However, making sense of data collected from multiple sources is now emerging as a major challenge for a consistent marketing strategy. IoT technologies available to the FMCG sector are wide ranging; hence, it is important to start by identifying the business outcome and determine key metrics to measure success before deploying technologies to achieve those goals.

Table of Contents

1. INNOVATIVE USE CASES OF IOT IN THE FMCG SECTOR

Executive Summary

  • Key Findings
  • Executive Summary

Scope of the Study and Key Questions

  • Scope of the Study
  • Key Questions

Belly

  • Belly's Loyalty Program
  • Affordability of Belly's Customer Loyalty Solution

Aisle411

  • Unlocking the Subconscious Mind Digitally-The Ability to Better Monetize Data and Relationship
  • Walgreen and Aisle411

L'Oréal

  • Redefining Skincare with Wearable Makeup
  • The First Step Toward Personalized Wellness Rather than Being Only a Skincare Company

Perch Interactive

  • Perch Interactive-Displays that Increase Customer Engagement
  • Interactive Content-Key to Engaging with Consumers of Tomorrow

Amazon Go

  • Driving Sales by Lowering Barriers to Purchasing and Improving Customer Experience
  • Multiple Sensors that Identify and Track What a Customer Selects and Ensure Seamless Billing

Shopkick

  • Enhancing Offline Shopping Experience With Location-based Promotions
  • Enhancing Offline Shopping Experience With Location-based Promotions (Continued)

Coca-Cola Freestyle

  • Mass Personalization-Insight into Millennials' Tastes and Lifestyle
  • Mass Personalization-Insight into Millennials' Tastes and Lifestyle (Continued)

Amazon Dash

  • Amazon Dash
  • Amazon Dash

Woolworth

  • Woolworth's Model
  • Woolworth's Approach

Growth Opportunities and Companies to Action

  • Growth Opportunity: IoT technologies enable retailers to draw customers from online shopping back to the store
  • Strategic Imperatives for Success and Growth

Conclusion

  • Conclusion
  • Legal Disclaimer

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