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市場調查報告書

未來客戶層的Z世代:∼2027年

Generation Z as Future Customers, Forecast to 2027

出版商 Frost & Sullivan 商品編碼 792026
出版日期 內容資訊 英文 88 Pages
商品交期: 最快1-2個工作天內
價格
未來客戶層的Z世代:∼2027年 Generation Z as Future Customers, Forecast to 2027
出版日期: 2019年02月11日內容資訊: 英文 88 Pages
簡介

從1993年到2007年出生的「Z世代」,現在佔世界人口的24%,持有很大的購買力。數位原民的世代,將來將成為重要的基本客群。

本報告提供未來客戶層的Z世代趨勢調查,Z世代的人口統計、特徵,影響Z世代的形成的社會、技術、經濟、環境、政治趨勢,其他世代的愛好、支出模式比較,潛在市場分析等資料彙整。

第1章 摘要整理

  • 主要調查結果

第2章 Z世代的人口統計、特徵

  • 所謂Z世代
  • Z世代基本客群
  • 典型性的Z世代的特徵
  • Z世代人口多的國家
  • Z世代市場潛在性
  • 優勢市場:中國、印度、美國
  • Z世代的能力
  • Z世代的職場所扮演的角色
  • Z世代所需的技術
  • AI的工作的兩極化

第3章 Z世代形成的趨勢

  • Z世代的意識、標準形成的主要趨勢
  • 社會趨勢
  • 技術性趨勢
  • 經濟趨勢
  • 環境方面趨勢
  • 政治趨勢

第4章 客戶的Z世代

  • Z世代:推動數位生活方式
  • 客戶簡介
  • Z世代品牌認知度
  • 零售
  • CE產品
  • 行動
  • 銀行

第5章 世代間比較

  • 模式簡介
  • 各世代的愛好、支出模式
  • 住宅擁有的意識
  • 汽車擁有的意識
  • CE產品的意識
  • 娛樂的意識
  • 旅遊的意識
  • 支出的意識

第6章 附錄

目錄
Product Code: K33A-MT

Understandings of the Preferences and Trends of the New Customer Base

Generation Z currently makes up 24% of the global population and are set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. This age cohort is expected to be the most ethnically diverse and tolerant generation yet. It is also a socially and environmentally aware group. In the US, it is estimated that Gen Z has a direct spending power of US$29 billion-US$143 billion and an indirect spending power of US$600 billion. Companies that are tracking well with Gen Z are those that embrace authenticity and transparency. Gen Z does not like being ‘sold to' and prefers brands that enable user-generated content and use social media influencers to do their marketing. For manufacturers, these characteristics will have far-reaching impacts. Brands will no longer be the focal point for a generation that is shaped by constant connectivity and ready access to information, and receptive to non-formal channels of communication. Gen Z customers will be more comfortable with the idea of autonomous technologies and robots, given that they are the first generation to be born in the Internet and technology era.

This research highlights Gen Z's demographic makeup, psychographic customer profile, and looks at successful brands that have responded to their particular aspirations and needs.

Key Features:

  • Gen Z will push brands to do better: for the environment, for their health, and for the common good.
  • Companies that embrace authenticity and play a positive role in society will find that Gen Z customers will do much of their marketing for them.
  • The future is mobile. Gen Z will continue to demand that services and products be available on a mobile platform. Social media as a direct platform for buying goods and services will grow in importance.
  • Artificial intelligence and automation will create entirely new jobs and lead to a shift in work environments. Gen Z will need to have flexible skill sets to adapt to a fast-changing job market.
  • Gen Z, with attention spans of 8 seconds, will need highly interventional engagement modes that leverage on behavioral analytics and nudge tactics to ensure customer stickiness.

Key Issues Addressed:

  • What are the key characteristics of Generation Z and how do they differ from previous generations?
  • Which are the key social, technological, economic, environmental, and political trends shaping Gen Z?
  • Which emerging markets are the most important for targeting Gen Z customer?

Table of Contents

1. EXECUTIVE SUMMARY

  • Key Findings of the Study

2. GENERATION Z DEMOGRAPHICS AND CHARACTERISTICS

  • Who is Gen Z?
  • The Gen Z Consumer Base
  • Typical Gen Z Characteristics
  • Countries With High Gen Z Populations
  • Gen Z Market Potential
  • Priority Markets-China, India, and the US
  • Choice of Degree and Earning Potential
  • Gen Z Talent Base
  • The Role of Gen Z in the Changing Workplace
  • Skills Gen Z Will Need in the Workplace
  • AI Leading to Job Polarization

3. TRENDS SHAPING GENERATION Z

  • Key Trends Shaping Gen Z Attitudes and Norms
  • Social Trends Shaping Gen Z
  • Social Trends Shaping Gen Z (continued)
  • Technological Trends Shaping Gen Z
  • Technological Trends Shaping Gen Z (continued)
  • Economic Trends Shaping Gen Z
  • Economic Trends Shaping Gen Z (continued)
  • Environmental Trends Shaping Gen Z
  • Political Trends Shaping Gen Z

4. GENERATION Z AS CUSTOMERS

  • Gen Z-Driving Digital Lifestyles
  • Customer Profile
  • Gen Z Brand Awareness and Coolness
  • Retail
  • Consumer Electronics
  • Mobility
  • Mobility (continued)
  • Banking

5. GENERATIONAL COMPARISON-KEY MARKET DEEP DIVES

  • Generational Comparisons-The Model Profiles
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation
  • Generational Comparisons-Attitude Toward Home Ownership
  • Generational Comparisons-Attitude Toward Vehicle Ownership
  • Generational Comparisons-Attitude Toward Consumer Electronics
  • Generational Comparisons-Attitude Toward Entertainment
  • Generational Comparisons-Attitude Toward Travel
  • Generational Comparisons-Attitude Toward Spending
  • Generational Comparisons-The Model Profiles
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation (continued)
  • Generational Comparisons-Attitude Toward Home Ownership
  • Generational Comparisons-Attitude Toward Vehicle Ownership
  • Generational Comparisons-Attitude Toward Consumer Electronics
  • Generational Comparisons-Attitude Toward Fashion
  • Generational Comparisons-Attitude Toward Entertainment
  • Generational Comparisons: Attitude Toward Travel
  • Generational Comparisons-Attitude Toward Spending
  • Generational Comparisons-The Model Profiles
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation
  • Generational Comparisons-Attitude Toward Home Ownership
  • Generational Comparisons-Attitude Toward Vehicle Ownership
  • Generational Comparisons-Attitude Toward Consumer Electronics
  • Generational Comparisons-Attitude Toward Entertainment
  • Generational Comparisons-Attitude Toward Travel
  • Generational Comparisons-Attitude Toward Spending
  • Generational Comparisons-The Model Profile
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation (continued)
  • Generational Comparisons-Attitude Toward Home Ownership
  • Generational Comparisons-Attitude Toward Vehicle Ownership
  • Generational Comparisons-Attitude Toward Consumer Electronics
  • Generational Comparisons-Attitude Toward Entertainment
  • Generational Comparisons-Attitude Toward Travel
  • Generational Comparisons-Attitude Toward Spending
  • Generational Comparisons-The Model Profile
  • Generational Comparisons-Understanding the Preferences and Spending Patterns of Each Generation
  • Generational Comparisons-Attitude Toward Home Ownership
  • Generational Comparisons-Attitude Toward Vehicle Ownership
  • Generational Comparisons-Attitude Toward ConsumerElectronics
  • Generational Comparisons-Attitude Toward Entertainment
  • Generational Comparisons-Attitude Toward Travel
  • Generational Comparisons-Attitude Toward Spending
  • Generational Comparisons-Keyword Associations
  • Summary
  • Legal Disclaimer

6. APPENDIX

  • List of Exhibits