表紙
市場調查報告書

北美Hosted IP Telephony□UCaaS (Unified Communications as a Service) 市場:市場機會、成長預測(∼2024年)

Growth Opportunities in the North American Hosted IP Telephony and UCaaS Market, Forecast to 2024

出版商 Frost & Sullivan 商品編碼 774792
出版日期 內容資訊 英文 86 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
北美Hosted IP Telephony□UCaaS (Unified Communications as a Service) 市場:市場機會、成長預測(∼2024年) Growth Opportunities in the North American Hosted IP Telephony and UCaaS Market, Forecast to 2024
出版日期: 2019年01月10日內容資訊: 英文 86 Pages
簡介

北美Hosted IP Telephony及UCaaS (Unified Communications as a Service) 市場持續穩定成長,在差別化解決方案、牢固平台及系統結構、準備好特定顧客專用加入市場策略的供應商帶來巨大成長機會。

本報告調查了北美Hosted IP Telephony及UCaaS (Unified Communications as a Service) 市場,並統整了市場背景、概要、市場成長的各種影響因素分析、引進用戶數、收益預測、國家、顧客規模、存取類型別的細項、供應商市佔率、解決方案供應商未來的成長機會、成長策略分析等。

第1章 執行指南

第2章 成長環境

  • 調查範圍和市場定義
  • 市場現況
  • 市場成長促進因素
  • 市場成長抑制因素

第3章 市場預測

  • 引進用戶數、收益預測
  • 引進用戶數佔比:國別
  • 引進用戶數佔比:顧客規模別
  • 引進用戶數佔比:存取類型別
  • 價格趨勢、預測
  • 用戶普及
  • 軟性&行動客戶的滲透
  • 供應商市佔率:收益
  • 供應商市佔率:引進用戶數

第4章 願景規劃

  • 從宏觀到微觀的願景
  • UCaaS產業生態系統轉型
  • 願景規劃:Hosted IP Telephony□UCaaS市場
  • 主要預測:Hosted IP Telephony□UCaaS市場

第5章 成長研發

  • 成長槓桿

第6章 願景與戰略: 成長機會

  • 成長機會:cloud contact center
  • 成長機會:行動優先策略
  • 成長機會:先進型合作
  • 成長機會:開放API□CPaaS
  • 成長機會:Mid Market與大規模企業
  • 成長機會:微商業
  • 成長機會:通路開發
  • 成長機會:專門技術外包
  • 成長機會:社內流程最佳化
  • 成長機會:用戶引進服務
  • 成長機會:國際拓展
  • 成長機會:分析工具
  • 成長機會:Customer Portal
  • 成長機會:Custom Packaging & Pricing
  • 成長機會:改善消費者經驗
  • 成長機會:混合結構
  • 成長機會:Adjacency/Upsell/Crosssell
  • 成長機會:整合型雲端服務
  • 成長機會:AI使用案例
  • 成長機會:"New" UC

第7章 品牌□需求:成長機會

  • 成長機會:Digital Customer Engagement
  • 成長機會:產業別策略
  • 成長機會:轉型至雲端的彈性、誘因
  • 成長機會:免費增值與免費試用
  • 成長機會:轉型夥伴
  • 成長機會:服務在地化

第8章 成長機會矩陣

  • 成長機會矩陣:願景、策略
  • 成長機會矩陣:品牌、需求
  • 成長機會矩陣圖

第9章 成長策略、影響分析

  • 成長策略
  • 優先機會
  • 免責聲明

第10章 附錄

目錄
Product Code: K279-64

Key Strategies to Sustain Growth in a Transforming Market

The North American hosted IP telephony and UCaaS market continues to expand at a steady pace, creating significant growth opportunities for providers with differentiated solution offerings, robust platforms and architectures, and effective go-to-market strategies tailored for specific customer segments. Both demand and supply factors are driving market growth.

Most businesses have developed a solid understanding of the cloud model benefits and are evaluating cloud services as part of their communications and broader IT upgrade projects. The rapidly evolving nature of work, shifting technology requirements and the need to stay afloat despite ever-more fierce competition are compelling IT/telecom investment decision makers to look for advanced communications solutions delivered via more flexible consumption models. The growing number of remote and mobile workers, the influx of Millennials into the workforce, and the simultaneous globalization and localization of business are creating strong demand for cloud services that deliver operational efficiencies, productivity benefits and a competitive edge.

An increasing variety of hosted IP telephony and UCaaS offerings is providing viable options to businesses of different size, vertical industry and technology requirements. Improving VoIP and cloud services quality, reliability and security are instilling confidence in buyers to drive hosted IP telephony and UCaaS penetration beyond early adopters.

However, businesses are only gradually moving their communications and IT workloads to the cloud. They are taking time to carefully assess the unique benefits and challenges of migrating different software workloads, users (e.g., by function) and business sites to cloud services. Continually evolving technologies and service provider models as well as the constantly changing competitive landscape due to ongoing M&A activity are deterring more conservative decision makers from making a final commitment and compelling businesses to apply greater scrutiny when selecting their solution and provider.

Research Scope:

This study provides and in-depth analysis of the North American hosted IP telephony and UCaaS market. It identified market growth drivers and restraints and provides installed base and service provider revenue projections until 2024. Unit estimates and forecasts are presented in terms of installed users (also referred to as seats), which are roughly equivalent to software licenses and endpoints/stations as of the end of any given year.

Research Highlights:

Revenue forecasts for hosted IP telephony are based on an average recurring monthly charge incurred by enterprise customers on a per-seat/per-user basis. Monthly recurring charges generally include private branch exchange (PBX) functionality, local and long-distance calling, and any additional features and applications (voicemail/unified messaging, automated attendant, conferencing, etc.) purchased by customers as part of the hosted IP telephony or UCaaS bundle.

Our revenue forecasts do not include one-time equipment costs-such as those of IP handsets, routers, switches or gateways-incurred by enterprise customers. Certain equipment costs may, however, be part of total revenues, if the service provider is leasing or renting the equipment and its cost is not itemized on the monthly invoice. Installation and other one-time services revenues are included.

Key Conclusions:

The study encompasses both multi-tenant and multi-instance hosted IP telephony and UCaaS solutions.

A key element of this study is the discussion of best practices and key growth strategies. Market participants can use this analysis to adjust their product roadmap and business models to compete more effectively in an increasingly dynamic market.

Table of Contents

1. EXECUTIVE DASHBOARD

  • Purpose of this Experiential Study
  • 5 Step Process to Transformational Growth
  • Strategic Imperatives for Hosted IP Telephony and UCaaS Providers

2. GROWTH ENVIRONMENT

  • Scope and Market Definitions
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • Scope and Market Definitions (continued)
  • State of the Market
  • State of the Market (continued)
  • State of the Market (continued)
  • State of the Market (continued)
  • State of the Market (continued)
  • State of the Market (continued)
  • Market Drivers
  • Market Restraints

3. MARKET FORECASTS

  • Installed Users and Revenue Forecast
  • Percent Installed Users by Country
  • Percent Installed Users by Customer Size
  • Percent Installed Users by Type of Access
  • Pricing Trends and Forecast
  • Installed Users Penetration of Addressable Market
  • Soft and Mobile Clients Penetration of Installed Users
  • Provider Share of Market Revenue
  • Provider Share of Installed Users

4. VISIONING SCENARIOS

  • Macro to Micro Visioning
  • Transformation in the UCaaS Industry Ecosystem-2017
  • Visioning Scenarios for the Hosted IP Telephony and UCaaS Market
  • Top Predictions for the Hosted IP Telephony and UCaaS Market

5. GROWTH PIPELINE

  • Levers for Growth

6. VISION AND STRATEGY-GROWTH OPPORTUNITIES

  • Growth Opportunity 1-Cloud Contact Center
  • Growth Opportunity 2-Mobile-first Strategy
  • Growth Opportunity 3-Advanced Collaboration
  • Growth Opportunity 4-Open APIs and CPaaS
  • Growth Opportunity 5-Mid-market and Large Enterprise
  • Growth Opportunity 6-Micro-businesses
  • Growth Opportunity 7-Channel Development
  • Growth Opportunity 8-Technology Expertise Outsourcing
  • Growth Opportunity 9-Internal Process Optimization
  • Growth Opportunity 10-User Adoption Services
  • Growth Opportunity 11-International Expansion
  • Growth Opportunity 12-Analytics Tools
  • Growth Opportunity 13-Customer Portal
  • Growth Opportunity 14-Tailored Packaging and Pricing
  • Growth Opportunity 15-Improved Customer Experience
  • Growth Opportunity 16-Hybrid Architectures
  • Growth Opportunity 17-Adjacencies/Up-sell/Cross-Sell
  • Growth Opportunity 18-Integrated Cloud Services
  • Growth Opportunity 19-AI Use Cases
  • Growth Opportunity 20-The “New” UC

7. BRAND AND DEMAND-GROWTH OPPORTUNITIES

  • Growth Opportunity 21-Digital Customer Engagement
  • Growth Opportunity 22-Vertical Strategies
  • Growth Opportunity 23-Cloud Migration Flexibility and Incentives
  • Growth Opportunity 24-Freemium Offers and Free Trials
  • Growth Opportunity 25-A Transformation Partner
  • Growth Opportunity 26-Services Localization

8. GROWTH OPPORTUNITIES MATRIX

  • Total Growth Opportunity Matrix 1-20-Vision and Strategy
  • Total Growth Opportunity Matrix 1-20-Vision and Strategy (continued)
  • Total Growth Opportunity Matrix 21-26-Brand and Demand
  • Total Growth Opportunities Matrix Chart

9. GROWTH STRATEGY AND IMPLEMENTATION

  • Growth Strategies for Your Company
  • Prioritized Opportunities through Implementation
  • Legal Disclaimer

10. APPENDIX

  • List of Other Service Providers
  • Partial List of Companies Interviewed
  • List of Acronyms Used
  • List of Exhibits
Back to Top