表紙
市場調查報告書

線上影片廣告的全球市場:2023年為止的預測

Global Online Video Advertising Market, Forecast to 2023

出版商 Frost & Sullivan 商品編碼 769486
出版日期 內容資訊 英文 147 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
線上影片廣告的全球市場:2023年為止的預測 Global Online Video Advertising Market, Forecast to 2023
出版日期: 2018年12月31日內容資訊: 英文 147 Pages
簡介

本報告提供全球線上影片廣告市場相關調查,市場趨勢,市場成長的推動要素、阻礙因素,技術趨勢,地區市場,及主要企業的競爭情形與市場佔有率等相關分析。

第1章 摘要整理

第2章 市場概要

  • 數位媒體的價值鏈
  • 市場概要:定義
  • 地區市場生命週期分析
  • 地區市場生命週期分析的討論
  • 本調查處理的主要項目

第3章 外部環境的相關課題:促進因素、阻礙因素

  • 市場成長促進因素
  • 市場成長的推動要素的說明
  • 阻礙市場成長要素
  • 阻礙市場成長要素的說明

第4章 預測、趨勢

  • 預測的前提條件
  • 線上廣告市場:收益預測
  • 線上廣告市場:收益預測的討論
  • 收益預測
  • 收益預測的討論
  • 視訊廣告支出分析:各流通管道
  • 收益比預測:各地區
  • 收益預測:各地區
  • 收益比:各地區
  • 收益比:各垂直產業
  • 收益預測:零售
  • 收益預測:金融
  • 收益預測:通訊
  • 收益預測:飯店/旅遊
  • 收益預測:汽車
  • 收益預測:消費者電子產品
  • 收益預測:其他
  • 收益預測:各垂直產業討論

第5章 動態廣告插入 (DAI)

  • DAI:簡介、概要
  • DAI:市場未滿足需求
  • 主要的市場趨勢
  • DAI的引進形成的主要趨勢
  • 主要的價值命題
  • 收益預測
  • 收益預測的討論
  • 收益比預測:各地區
  • 收益預測:各地區

第6章 市場佔有率、競爭分析

  • 市場佔有率
  • 市場佔有率分析
  • 競爭環境
  • 競爭情形分析
  • 競爭要素、評估

第7章 北美、南美 (NALA)的分析

  • NALA分析
  • 市場工程檢測
  • 線上廣告市場:收益預測
  • 線上廣告市場:收益預測的討論
  • 收益預測
  • 收益預測的討論
  • 視訊廣告支出分析:各流通管道
  • 收益比分析:各垂直產業
  • 收益預測:零售
  • 收益預測:金融
  • 收益預測:通訊
  • 收益預測:飯店/旅遊
  • 收益預測:汽車
  • 收益預測:消費者電子產品
  • 收益預測:其他
  • 收益預測:各垂直產業討論

第8章 歐洲、中東、非洲 (EMEA)的分析

第9章 亞太地區分析

第10章 成長機會、CTA

  • 成長機會1:實況影音串流的爆炸性增加
  • 成長機會2:富有魅力的收購的機會
  • 成長機會3:內容、廣告的個性化化
  • 對成功、成長來說的策略必要事項

第11章 結論

第12章 附錄

目錄
Product Code: K299-70

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising.

Changing audience media consumption habits have prompted media and content owners to increasingly shift programming online, especially through the mobile channel, which is the fastest-growing advertising medium. Dynamic ad insertion (also known as server-side ad insertion)-powered by the cloud-is the way forward for online video advertising as it meets the stringent monetization and user experience demands for live/linear and video on demand (VOD) content. Challenges stem from factors such as rising ad fraud and ad blocking, brand safety concerns, lack of mobile-focused ad creatives, security and data privacy concerns, scalability, and potential regulatory roadblocks.

Research Scope:

  • Market trends
  • Drivers and restraints
  • Technical trends
  • Regional breakouts (North America and Latin America (NALA); Europe, Middle East, and Africa (EMEA); and APAC)
  • Analysis of global online video advertising market measurements for 2017
  • Competitive landscape and market share discussions for the base year (2017) for leading market participants

The base year used in this research is 2017, and revenue forecasts as well as discussion of major drivers and restraints for the online video advertising market are provided for the 2016-2023 period.

Geographical Segmentation:

The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed:

  • Will the market continue to grow at its current rapid rate? Will growth slow down as the industry matures over the long term?
  • Where does online video ad technology stand today? What are the primary challenges faced by vendors in this market? What are the drivers and restraints for growth in this market?
  • How are the existing competitors for Dynamic Ad Insertion (or SSAI) structured? Are there too many competitors at present? Are they well-positioned to meet customer needs-current and future?
  • Will there be further consolidation over the next four to five years? Is the market attractive for mergers and acquisitions?
  • What are the major verticals under consideration? What are the revenues contributed by each category (retail, finance, telecom, consumer electronics, automotive, hospitality, and so on)?
  • What are the revenue breakups by geographical region (North America, EMEA, Asia-Pacific, Latin America)? Which are the fastest-growing regions?

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • CEO's Perspective

2. MARKET OVERVIEW

  • Digital Media Value Chain
  • Market Overview-Definitions
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Market Overview-Definitions (continued)
  • Regional Market Life Cycle Analysis
  • Regional Market Life Cycle Discussion
  • Key Questions this Study will Answer

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS-TOTAL ONLINE VIDEO ADVERTISING MARKET

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)
  • Restraints Explained (continued)
  • Restraints Explained (continued)
  • Restraints Explained (continued)

4. FORECASTS AND TRENDS-GLOBAL ONLINE VIDEO ADVERTISING MARKET

  • Forecast Assumptions
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Percent Revenue by Verticals
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

5. DYNAMIC AD INSERTION

  • DAI-Introduction and Overview
  • DAI-Unmet Market Needs
  • Key Market Trends
  • Major Trends Shaping the Adoption of DAI (SSAI)
  • Key Value Propositions
  • Key Value Propositions (continued)
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region

6. MARKET SHARE AND COMPETITIVE ANALYSIS

  • Competitive Analysis-Market Share
  • Market Share Analysis
  • Competitive Environment
  • Competitive Landscape Analysis
  • Competitive Factors and Assessment

7. NALA BREAKDOWN

  • NALA Breakdown
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Breakdown by Vertical
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

8. EMEA BREAKDOWN

  • EMEA Breakdown
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Breakdown by Vertical
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

9. ASIA-PACIFIC BREAKDOWN

  • Asia-Pacific Breakdown
  • Market Engineering Measurements
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Online Advertising Market-Revenue Forecast
  • Online Advertising Market-Revenue Forecast Discussion
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Video Ad Spending Breakdown by Channel
  • Percent Revenue Breakdown by Vertical
  • Revenue Forecast by Verticals-Retail
  • Revenue Forecast by Verticals-Finance
  • Revenue Forecast by Verticals-Telecom
  • Revenue Forecast by Verticals-Hospitality/Travel
  • Revenue Forecast by Verticals-Automotive
  • Revenue Forecast by Verticals-Consumer Electronics
  • Revenue Forecast by Verticals-Others
  • Revenue Forecast Discussion by Verticals
  • Revenue Forecast Discussion by Verticals (continued)

10. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity 1-Explosion in Live Video Streaming
  • Growth Opportunity 2-Attractive Acquisition Opportunities
  • Growth Opportunity 3-Personalization of Content and Ads
  • Strategic Imperatives for Success and Growth

11. THE LAST WORD

  • The Last Word-Three Big Predictions
  • Legal Disclaimer

12. APPENDIX

  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • Market Engineering Methodology
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
Back to Top