表紙
市場調查報告書

亞太地區的行動服務市場:∼2023年

Asia-Pacific Mobile Services Market, Forecast to 2023

出版商 Frost & Sullivan 商品編碼 757065
出版日期 內容資訊 英文 142 Pages
商品交期: 最快1-2個工作天內
價格
亞太地區的行動服務市場:∼2023年 Asia-Pacific Mobile Services Market, Forecast to 2023
出版日期: 2019年04月09日內容資訊: 英文 142 Pages
簡介

亞太地區的行動服務市場收益規模在預測期間內,預計表現以2.0%的年複合成長率緩慢成長的基調。

本報告提供亞太地區的行動服務的市場調查,市場定義和概要,影響MNO的收益的各種趨勢分析,MNO的焦點、事業策略,各B2C部門及B2B、B2B2C部門的詳細分析,MNO的各種聯盟、配合措施,主要MNO的產品、服務部署,成長機會、成長策略分析,未來展望等彙整資料。

摘要整理

市場概要

市場預測、市場趨勢

事業策略

  • MNO收益的影響因素
  • 多樣化策略
  • B2B市場
  • 政府措施的支援
  • 4.5G
  • 聯盟
  • 5G的實行
  • 客戶經驗

B2C部門分析

  • 主要趨勢
  • AI
  • 家庭寬頻服務
  • 行動數據服務
  • 漫遊&國際旅行服務
  • 安全服務

B2B、B2B2C部門分析

  • 主要趨勢
  • 電子商務平台
  • B2B 平台
  • IoT
  • 遊戲服務
  • 數位付款服務
  • 利潤
  • VR、AR
  • 跨售
  • 經營模式轉移到B2B2X
  • B2B2X的案例研究:NTT DoCoMo

降低成本策略

  • 管理服務
  • NFV

聯盟

  • 聯盟
  • 視訊內容
  • OTT經營者
  • 跨產業合作
  • 安全服務
  • 雲端服務
  • 地區團體

行動服務市場市場展望

從LTE轉移到5G

成長機會、推薦行動

  • 成長機會:網路功能的虛擬化
  • 成長機會:雲端運算
  • 成長機會:網路安全
  • 成長機會:AR、VR
  • 成功、成長的策略性必要條件

總論

附錄:各國分析 - 馬來西亞

附錄:各國分析 - 泰國

附錄:各國分析 - 菲律賓

附錄:各國分析 - 印尼

附錄:各國分析 - 印度

附錄:各國分析 - 越南

附錄:各國分析 - 韓國

附錄:各國分析 - 日本

附錄:各國分析 - 澳洲

附錄:各國分析 - 新加坡

附錄:各國分析 - 中國

附錄:各國分析 - 紐西蘭

關於FROST & SULLIVAN

目錄
Product Code: 9ABE/44

Future Monetization to Come from Business to Business (B2B) and New Innovative Services

Revenue growth in Asia-Pacific will experience a CAGR of 2.0% during the period from 2018 to 2023, which indicates a slow rate of growth. As markets are saturating and competition is increasing, Mobile Network Operators' (MNOs') revenues and/or profit, especially from traditional core services, is declining. MNOs are under pressure to seek out new revenue streams that can be derived from innovative new services with reduced service costs. Frost & Sullivan undertook to study the activity of MNOs within the region in areas of business strategy, partnerships, enterprise and consumer products and services, as well as initiatives to reduce cost.

Research Highlights

The research found that the traditional services of operators are focused on the Business to Consumer (B2C) market. However, due to the decline in demographic and traffic dividends, the growth of consumer market has been decreasing, which is particularly evident in developed markets. This is driving MNOs to enter the enterprise and vertical industry. As a result, MNOs have increasingly launched services that cater to the needs and demands of enterprise customers such as cloud services, fleet management, and other services that offer efficiency and cost reduction solutions to enterprises. It is expected that from 2019 onward, there will be a shift of key focus areas from consumer to enterprise, with B2B services dominating the market. As 5G is more appealing to the enterprise segment, it will be a key driver for this shift.

Despite this, it was observed that MNOs are still focusing on maintaining the revenue stream from traditional services by modifying the services to match the digital society. The opportunity that digitalization of the industry ecosystem presents offers MNOs new revenue opportunities from innovative new service offerings. Additionally, as more businesses go digital, the demand for ICT end-to-end services by SMEs and enterprises will increase. Viewed from this angle, MNOs work to defend the monetization of traditional services even as they work to increase the revenue contribution from the enterprise segment.

The companies mentioned in this study include, but are not limited to, 34 mobile network operators from the 12 countries mentioned in this study. The countries covered include: Malaysia, Thailand, the Philippines, Indonesia, India, Vietnam, South Korea, Japan, Australia, Singapore, China, and New Zealand. The time frame covered in this study is from 2017 to 2023, of which the forecast period is from 2019 to 2023.

Key Issues Addressed

  • What are the trends in mobile services in Asia-Pacific?
  • What are the key focus areas for mobile network operators?
  • What will be the future sources of revenue for mobile network operators?
  • What are the key success factors for mobile network operators to maintain their profitability and growth?
  • What is the mobile services market outlook for 2019?

Table of Contents

1. ASIA-PACIFIC MOBILE SERVICES MARKET, FORECAST TO 2023

Executive Summary

  • Key Findings

Market Overview-Total Asia-Pacific Mobile Services Market

  • Market Definitions
  • Key Mobile Services Market Trends
  • Key Questions this Study will Answer

Forecasts and Market Trends-Total Asia-Pacific Mobile Services Market

  • Consumer and Enterprise Service Forecast
  • Mobile Revenue Contribution by Service Forecast
  • Percent Revenue Forecast by Service Assumption and Discussion

Business Strategy-Total Asia-Pacific Mobile Services Market

  • Trends Impacting Mobile Network Operator Revenue
  • Trends Impacting Mobile Network Operator Revenue (continued)
  • Diversification Strategy
  • B2B Market
  • Supporting Government Initiative
  • 4.5G
  • Partnerships
  • Implementation of 5G
  • Customer Experience

B2C Segment-Total Asia-Pacific Mobile Services Market

  • Key Trends Impacting the B2C Segment
  • Artificial Intelligence-B2C Segment
  • Home Broadband Services-B2C Segment
  • Mobile Data Services-B2C Segment
  • Roaming and International Travel Services
  • Security Services-B2C Segment

B2B and B2B2C Segment-Total Asia-Pacific Mobile Services Market

  • Key Trends Impacting the B2B/B2B2C Segment
  • eCommerce Platforms-B2B Segment
  • B2B Platform-B2B Segment
  • Internet of Things-B2B Segment
  • Internet of Things-B2B2C Segment
  • Gaming Services-B2B2C Segment
  • Digital Payment Services-B2B2C Segment
  • Rewards-B2B2C Segment
  • Virtual Reality and Augmented Reality-B2B2C Segment
  • Cross-Selling-B2B2C Segment
  • Business Model Transformation to B2B2X
  • B2B2X Case Study-NTT DoCoMo

Cost Reduction Strategy-Total Asia-Pacific Mobile Services Market

  • Cost-reduction Strategy
  • Cost Reduction Strategy-Managed Services
  • Cost Reduction Strategy-NFV

Partnerships-Total Asia-Pacific Mobile Services Market

  • Partnerships
  • Video Content
  • OTT Participants
  • Cross-industry Collaboration
  • Security Services
  • Cloud Services
  • Regional Associates

Mobile Services Market Outlook 2019

  • Mobile Services Market Outlook 2019

Transitioning From LTE to 5G

  • Managing the Strategic Transition from LTE to 5G
  • Managing the Strategic Transition from LTE to 5G (continued)
  • Managing the Strategic Transition from LTE to 5G (continued)

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-Network Functions Virtualization
  • Growth Opportunity 2-Cloud Computing
  • Growth Opportunity 3-Cybersecurity
  • Growth Opportunity 4-Augmented and Virtual Reality
  • Strategic Imperatives for Success and Growth

The Last Word

  • The Last Word-Conclusion
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

Appendix-Country Analysis: Malaysia

  • Malaysia-Celcom Product and Service Launches in 2017-2018
  • Malaysia-Maxis Product and Service Launches in 2017-2018
  • Malaysia-U Mobile Product and Service Launches in 2017-2018
  • Malaysia-Digi Product and Service Launches 2017-2018
  • Malaysia-Partnerships
  • Malaysia-Partnerships (continued)

Country Analysis-Thailand

  • Thailand-AIS Product and Service Launches in 2017-2018
  • Thailand-DTAC-Telenor Product and Service Launches in 2017-2018
  • Thailand-TrueMove H Product and Service Launches in 2017-2018
  • Thailand-Partnerships

Country Analysis-The Philippines

  • The Philippines-Globe Product and Service Launches in 2017-2018
  • The Philippines-PLDT-Smart Product and Service Launches in 2017-2018
  • The Philippines-Partnerships

Country Analysis-Indonesia

  • Indonesia-Telkomsel Product and Service Launches 2017-2018
  • Indonesia-Indosat Ooredoo and XL Axiata Product and Service Launches 2017-2018
  • Indonesia-Partnerships

Country Analysis-India

  • India-Reliance Jio Product and Service Launches, 2018
  • India-Bharti Airtel Product and Service Launches, 2018
  • India-Vodafone-Idea Product and Service Launches 2017-2018
  • India-Partnerships

Country Analysis-Vietnam

  • Vietnam-Viettel and Vinaphone Product and Service Launches 2017-2018
  • Vietnam-Partnerships

Country Analysis-South Korea

  • South Korea-LG U+ Product and Service Launches 2017-2018
  • South Korea-SK Telecom Product and Service Launches 2017-2018
  • South Korea-KT Product and Service Launches 2017-2018
  • South Korea-Partnerships

Country Analysis-Japan

  • Japan-NTT DoCoMo and KDDI-au Product and Service Launches 2017-2018
  • Japan-Softbank Product and Service Launches 2017-2018
  • Japan-Partnerships

Country Analysis-Australia

  • Australia-Optus and TPG Product and Service Launches 2017-2018
  • Australia-Telstra Product and Service Launches 2017-2018
  • Australia-Partnerships

Country Analysis-Singapore

  • M1 Product and Service Launches 2017-2018
  • StarHub Product and Service Launches 2017-2018
  • Singapore-Singtel Product and Service Launches 2017-2018
  • Singapore-Partnerships

Country Analysis-China

  • China-China Mobile Product and Service Launches 2017-2018
  • China-China Telecom Product and Service Launches 2017-2018
  • China-Partnerships

Country Analysis-New Zealand

  • New Zealand-Vodafone and 2Degrees Product and Service Launches 2017-2018
  • New Zealand-Spark Product and Service Launches 2017-2018
  • New Zealand-Partnerships
  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)

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