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市場調查報告書
商品編碼
746068

全球汽車零售業的獲利機會分析、預測:∼2030年

Powering Monetizing Opportunities in Global Automotive Retail, Forecast to 2030

出版日期: | 出版商: Frost & Sullivan | 英文 42 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

放眼未來的汽車產業,製造業者有必要將焦點放在由合作服務夥伴提供的個人化車內體驗,驗證汽車銷售額與定期保養以外的獲利機會。在產業整體轉型到以體驗為中心的過程中,金融科技扮演了重要的角色。

本報告以全球汽車零售業中數位支付對新的獲利機會影響為中心進行了調查,統整了全通路零售服務的數位販售推動趨勢、實現數位支付的技術、各種產品□服務□嘗試的案例、成長機會□鼓勵行動的分析,和未來的展望等。

第1章 執行摘要

  • 重點
  • 汽車製造業者對獲利化的展望
  • 數位支付:汽車產業中對體驗的重新定義
  • 金融科技:定義、特徵
  • 區塊鏈:定義、特徵

第2章 調查範圍、調查目的

第3章 對數位支付的汽車販售的影響

  • 預約購買為基礎的模式:推動成長因素、減少庫存
  • 汽車預定模式:需求急增
  • 推動汽車販售的數位金融
  • 增加顧客維持力的數位金融

第4章 全通路零售服務:推動數位販售

  • 聊天機器人、數位消費者體驗
  • 汽車自動販賣機:新的零售模式?
  • Alibaba加入汽車部門
  • Alibaba的Tmall與Maserati-Smart Store
  • Daimler的既有能力:數位生態系統

第5章 實現數位支付的要素

  • 由獲利流的再次循環達成的獲利化
  • Stripe:將商業模式與支付連結在一起
  • 類比汽車數位能力建構
  • 自動支付處理

第6章 區塊鏈對汽車產業的影響

  • OEM的區塊鏈實際裝載渠道
  • Daimler□LBBW區塊鏈:概念實證
  • 區塊鏈的主要功能區:汽車產業
  • ZF□UBS□Innogy□IBM的Car eWallet

第7章 成長機會、鼓勵行動

  • 汽車金融科技的成長機會
  • 為了成功、成長的策略性必需條件

第8章 總論

  • 總論
  • 免責聲明

第9章 附錄

目錄
Product Code: K241-18

Digital Allied Services to become a Margin Booster for OEMs by 2025 as the Digital Ecosystem Evolves

Apart from providing a host of key market innovator profiles, this research highlights the opportunities that can be mined with the application of digital transactions in the automotive industry. The study showcases the potential areas for automakers and suppliers for investment and for technology companies to focus on to maximize their revenue potential in the automotive industry. As the automotive industry is facing narrowing margins, the need to look for other revenue streams and also keep the customer committed to the brand is paramount. This can be achieved by creating an experience across the lifetime of the customer's ownership.

The need for manufacturers to look beyond initial vehicle sales and periodic maintenance revenue focusing on providing a personalized in-vehicle experience through allied service partners is critical to the future of the automotive industry. The role of fintech in enabling an industry-wide transition from a transactional to an experience-centric one is important to help the traditional ecosystem embrace digital transformation. Automotive companies are focusing on reducing the technology gap and improving customer experience with new customer touchpoints through fintech partnerships in retail and finance. Online retail spending is expected to cross $3 billion by 2025, with several digital feeder systems, including digital lead generation, eCommerce platforms, and 100% online retailing. A mature market worth more than $1 trillion is yet to be disrupted by digital financing options. Banks and original equipment manufacturers (OEMs) are looking for partnerships and pilots to get the right offering mix. In the insurance space, digitizing insurance claims processing will help insurers eliminate fraudulent claims while reducing processing time by 80% and lowering settlement overhead cost by 90%. Technology companies such as Google and Tencent are expected to lead the digitization of on-demand convenience services as OEMs strive to ensure that revenue stays within the core automotive ecosystem.

China is an important global growth engine for technology innovation. The disruption is more evident in China, where technology companies, eCommerce firms, and automakers do not hold back with their retail innovation. Facial recognition linking online and offline initiatives and reimagining vehicle test drive experiences are some of the areas where the traditional automotive practices are being transformed.

Leading the way is Alibaba that operates the country's largest eCommerce platforms and has more than half a billion consumers shopping on its marketplace. While online sales penetration in China is the highest in the world, brick-and-mortar retail still accounts for more than 80% of total retail sales. Alibaba is not shying away from influencing automotive retail practices.

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary-Key Takeaways
  • Automotive Manufacturers' Monetization Scope
  • Digital Payments-Redefining Automotive Experience
  • Fintech-Definition and Properties
  • Blockchain-Definition and Properties

2. RESEARCH SCOPE AND OBJECTIVES

  • Research Scope
  • Key Questions this Study will Answers

3. IMPACT OF DIGITAL PAYMENTS ON AUTOMOTIVE SALES

  • Subscription-based Models-A Growth Catalyst and Inventory Eliminator
  • Vehicle Subscription Models to Boost Demand
  • Digital Financing to Drive Vehicle Sales
  • Digital Financing-Powering Customer Retention

4. OMNICHANNEL RETAIL SERVICES-POWERING DIGITAL SALES

  • Move Aside Chatbots-A Digital Customer Experience
  • Vehicle Vending Machine-A New Retail Model?
  • Signaling the Entry of Alibaba in the Automotive Space
  • Alibaba's Tmall and Maserati-Smart Store
  • Daimler's Existing Capabilities-A Digital Ecosystem

5. ENABLERS OF DIGITAL PAYMENTS

  • Monetizing Recurring Revenue Streams
  • Stripe-Linking Business Models to Payments
  • Anagog-Automotive Digital Capability Builder
  • Automatic Payments Processing

6. IMPACT OF BLOCKCHAIN-AUTOMOTIVE INDUSTRY

  • OEMs' Approach to Blockchain Implementation
  • Daimler and LBBW Blockchain-Proof of Concept
  • Key Functional Areas for Blockchain-Automotive Industry
  • Car eWallet by ZF, UBS, Innogy, and IBM

7. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunities in Automotive Fintech
  • Strategic Imperatives for Success and Growth

8. CONCLUSION

  • Key Conclusions
  • Legal Disclaimer

9. APPENDIX

  • Market Engineering Methodology