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市場調查報告書

UCaaS (Unified Communications as a Service) 供應商的成功因素:2018年第四季

How to Become a Successful UCaaS Provider, Q4 2018

出版商 Frost & Sullivan 商品編碼 662144
出版日期 內容資訊 英文 71 Pages
商品交期: 最快1-2個工作天內
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UCaaS (Unified Communications as a Service) 供應商的成功因素:2018年第四季 How to Become a Successful UCaaS Provider, Q4 2018
出版日期: 2019年05月30日內容資訊: 英文 71 Pages
簡介

本報告提供針對美國UCaaS (Unified Communications as a Service) 解決方案的用戶·非用戶為對象所進行的調查結果,彙整UCaaS的引進情形·引進計劃,利用的偏好,價格趨勢,供應商轉換的可能性,選擇供應商的主要影響因素等資料。

第1章 摘要整理

第2章 調查手法·樣品簡介

第3章 用戶跟UCaaS供應商的親密度·營業的聯絡·引進

  • 決策者跟UCaaS供應商的親密度
  • UCaaS供應商的銷售推廣
  • 對UCaaS供應商的認識
  • UCaaS的引進

第4章 UCaaS用戶的認識與投資計畫

  • 導入UCaaS的主要理由
  • 目前UCaaS供應商
  • UCaaS的利用期間
  • 組織內引進UCaaS
  • 組織內的引進擴大
  • UCaaS供應商的選擇要素
  • 實際服務供應商的特性
  • 客戶購買UCaaS的偏好
  • 每用戶的每月平均價格
  • 契約開始以來的價格變動
  • 價格變動預測 (今後12個月)
  • 價格談判和結果
  • 估計值提拔額
  • 價格公平性的認識
  • 不使用最高級供應商的理由
  • 如果Google/Amazon提供UCaaS解決方案的轉換可能性
  • 契約屆滿後轉換供應商的意願
  • 未來的UCaaS供應商
  • 轉換目前UCaaS供應商的理由
  • 如果競爭企業提供便宜25%的價格,轉換的可能性
  • 最重要的UCaaS功能
  • 重要的切向服務

第5章 計劃在未來使用UCaaS計劃的非用戶間對UCaaS的認識與投資計畫

  • 引進理由
  • 在早期階段選擇UCaaS供應商的要素
  • 最後選擇的決策要素
  • 未來的UCaaS供應商相關知識
  • 未來的UCaaS供應商

第6章 沒有計劃在未來使用UCaaS計劃的非用戶間對UCaaS的認識

  • 不轉移UCaaS供應商的理由

第7章 彙整

第8章 附錄

第9章 關於Frost&Sullivan

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目錄
Product Code: K3A5-64

Tracking UCaaS Perceptions and Provider Selection Criteria in the U.S. Market

This study is based on the findings of an online survey conducted in Q4 2018. The survey panel was comprised of U.S.-based companies' IT and/or telecom decision makers and influencers.

The purpose of the survey was to gain a perspective from IT and telecom stakeholders on the adoption and effectiveness of UCaaS solutions, as well as the provider success factors in the U.S. UCaaS market. More specifically, the survey aimed to identify the following:

  • What factors drive and restrain UCaaS adoption
  • How extensive the UCaaS deployment within the organization is today and how it will change within the next two years
  • Which UCaaS features decision makers find most valuable for their business or organization
  • How successful the UCaaS deployment has been and what actual benefits it has delivered to the organization
  • What prices businesses are paying for their UCaaS solutions and whether they consider them fair
  • How businesses prefer to purchase their UCaaS solutions (e.g., bundles vs a-la-carte features/services)
  • Which UCaaS providers decision makers are familiar with, which ones they are using and which ones they perceive as best in class
  • Whether they plan to switch UCaaS providers, what are the primary factors to switch, and which providers they plan to switch to

The findings of the study can help existing UCaaS providers and future entrants into the burgeoning UCaaS market better understand customer requirements and develop sustainable growth strategies. The survey data demonstrate that UCaaS buyers are highly savvy and with high expectations of their UCaaS providers and services. They negotiate prices and are constantly looking to switch providers for lower prices, better service or specific features.

The market remains untapped with significant growth potential. Existing growth opportunities will continue to attract new market participants, which will create more competition and compel all providers to innovate faster and maintain affordable prices. Providers must continue to invest in customer education to ensure businesses are aware of their various options in a crowded and highly competitive market.

UCaaS providers must also strive to raise their brand recognition, improve service functionality, quality and reliability, diversify their overall solutions portfolio, and maintain competitive prices. They must remain acutely aware of the threat coming from Microsoft, Google and Amazon as well as preempt any customer desertion by offering creative packaging and pricing and paying close attention to specific customer needs. Besides overall brand strength, other factors may affect vendor reputation including service quality and reliability, and customer service and support. Vendor financial stability (e.g., revenue growth, profitability) and organizational activity (e.g., M&A, bankruptcy) could also affect vendor reputation.

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

  • Key Findings
  • Key Findings (continued)
  • Key Findings (continued)
  • Key Findings (continued)
  • Key Findings (continued)
  • Key Findings (continued)
  • Key Findings (continued)

2. SURVEY METHODOLOGY AND SAMPLE PROFILE

  • Survey Objectives
  • Survey Methodology and Sample Size
  • Survey Sample Profile-Decision-maker Roles
  • Survey Sample Profile-Respondent Industries
  • Survey Sample Profile-Size of Business
  • Survey Sample Profile-Number of Business Locations

3. UCAAS PROVIDER FAMILIARITY, RECENT SALES CONTACT AND ADOPTION

  • Decision-maker Familiarity with UCaaS Providers
  • UCaaS Provider Sales Outreach
  • Perceptions of UCaaS Providers
  • UCaaS Adoption

4. UCAAS USER PERCEPTIONS AND INVESTMENT PLANS

  • Top Reasons to Adopt UCaaS
  • Current UCaaS Providers
  • Time Length of Using UCaaS
  • UCaaS Adoption within the Organization
  • Internal Adoption Expansion
  • UCaaS Provider Selection Factors
  • UCaaS Provider Selection Factors (continued)
  • Actual Service Provider Attributes Delivered to Date
  • Customer UCaaS Purchase Preferences
  • Average Monthly UCaaS Price Per User
  • Price Change Since the Beginning of the Contract
  • Expected Price Change in the Next 12 Months
  • Price Negotiations and Outcomes
  • Estimated Price Discount Received
  • Price Fairness Perceptions
  • Reasons for Not Using Best-in-Class Provider
  • Possibility to Consider Switching Providers, if Google or Amazon Offered UCaaS Solutions
  • Intent to Switch Providers When the Contract Expires
  • Future UCaaS Provider
  • Reasons to Replace Current UCaaS Provider
  • Intent to Switch Providers if a Competitor Offers 25 Percent Cheaper Price
  • Most Important UCaaS Features
  • Important Tangential Services

5. UCAAS PERCEPTIONS AND INVESTMENT PLANS AMONG NON-USERS WITH PLANS TO USE UCAAS IN THE FUTURE

  • Reasons to Adopt UCaaS Among Non-Users
  • UCaaS Provider Selection Factors Early in the Process
  • Decision-making Factors in Final UCaaS Provider Selection
  • Knowledge of Future UCaaS Provider
  • Future UCaaS Provider

6. UCAAS PERCEPTIONS AMONG NON-USERS WITH NO PLANS TO USE UCAAS IN THE FUTURE

  • Reasons for Not Moving to a UCaaS Provider

7. LAST WORD

  • Key Takeaways for UCaaS Providers
  • Legal Disclaimer

8. APPENDIX

  • List of Exhibits
  • List of Exhibits (continued)

9. THE FROST & SULLIVAN STORYTHE JOURNEY TO VISIONARY INNOVATION

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
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