表紙
市場調查報告書

中國的高級車市場:未來預測 (到2025年)

China Luxury Car Market, Forecast to 2025

出版商 Frost & Sullivan 商品編碼 631764
出版日期 內容資訊 英文 78 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
中國的高級車市場:未來預測 (到2025年) China Luxury Car Market, Forecast to 2025
出版日期: 2018年04月18日內容資訊: 英文 78 Pages
簡介

中國是全球最大的高級車市場,以及佔國內汽車市場10.3%。2017∼2025年的年複合成長率 (CAGR) 預計為5.4%。現在是處於歐洲製造商獨佔狀態,不過,大眾車廠商 (豐田、日產等) 也尋求著進入機會。各車種中,小型SUV和小型轎車的人氣變高。

本報告提供中國國內的高級車市場相關分析,市場現狀和特性、背景情況 (品牌策略的應有狀態等),近幾年的市場、技術趨勢,市場規模趨勢預測,各市場區隔詳細趨勢,今後的成長機會及應解決的課題等相關調查。

摘要整理

分析的範圍,目標,背景情況,手法

品牌分析

  • 各品牌的定位和差異化策略
  • 導致汽車廠商 (OEM)的品牌價值獲得的特質
  • 未來品牌特質的趨勢
  • 未來將變成品牌的向心力的特質

市場趨勢

  • 大趨勢帶給高級車市場的影響
  • 新的經營模式
  • 流通網路的趨勢
  • 高級車銷售市場未來
  • 案例研究:2017年發售的主要模式
  • 案例研究:今後銷售預定的模式

客戶分析

  • 中國國內的可處理資產的趨勢
  • 女性的社會進出
  • 未來客戶簡介的趨勢

動力傳動的趨勢

  • 動力傳動市場現狀:概要
  • 變速箱市場定位
  • 未來的動力傳動市場趨勢
  • 案例研究:中國國內的主要高級車模式

技術趨勢分析

  • 連網型服務
  • 智慧型手機的整合
  • 巨量資料
  • 自動駕駛
  • 目前產品與服務

市場佔有率與比較分析:中國的高級車市場

  • 高級車市場現況
  • 高級車市場:各製造廠商市場佔有率
  • 高級車銷售台數預測 (到2025年)
  • 各市場區隔的市場預測
  • 銷售價格和各市場區隔比較
  • 主要製造商的市場業績比較

成長機會,及各企業今後應該採取行動

  • 成長、成功的策略性課題
  • 成長機會:中國的高級車市場

結論與未來展望

附錄

關於Frost&Sullivan

目錄
Product Code: 9AB2/BA

Rising Disposable Income and Increasing Demand for Luxury Vehicles are Propelling China to become the Largest Global Market for Premium Cars

China is the largest automotive market globally. In 2017, luxury cars accounted for a 10.3% share of the country's overall passenger vehicle market. The luxury car market is forecast to experience a positive growth, at a compound annual growth rate (CAGR) of 5.4% during 2017-2025. Being a premium niche market it is highly concentrated and dominated by Mercedes Benz, Audi, and BMW, with them having a combined market share of 68.8% across the sedan and sport-utility vehicle (SUV) segments in 2017.

The Chinese luxury car market is led by European automotive original equipment manufacturers (OEMs), especially the German companies Mercedes-Benz and Audi. Traditional mass market brands such as Toyota and Nissan are attempting to expand their portfolio with launches of premium models such as Lexus and Infiniti.

Compact SUV and C-Compact sedan are the most favored luxury car segments in China. Market adoption from female, urban driving and price cost are the key purchase attractiveness that will drive demand for luxury cars from individuals during the long term. Upon the business travel purpose, F-Large Plus vehicle segment of luxury car is likely to enhance its market attractiveness in China.

Gasoline powertrain is expected to continue its dominance in the Chinese luxury car market during the long term. Nevertheless, competition from Tesla in electric powertrains and the encouragement offered by the Chinese government in developing new energy powertrain vehicles are likely to accelerate the market adoption of both battery electric vehicle (BEV) and plug-in hybrid vehicle (PHEV) in China during the long term.

Luxury automotive OEMs are at levels 3 and 4-respectively focusing on conditional automated and highly automated advancement-in the development of autonomous driving technology. Thus, connected service between smartphone and vehicle is becoming highly popular in China. Apple CarPlay is leading the mobile-vehicle connected service, as Android Auto is currently not allowed to operate the Chinese market. The collection of big data helps OEMs to gather useful information about environmental factors, vehicle usage, driving behaviors, and so on.

This research further provides branding analysis, market trends, customer analysis, powertrain trends, technology trends, and market share and comparative analysis related to the Chinese luxury car market, and also highlights growth opportunities. It closes by offering key conclusions and the future outlook for the Chinese luxury car market.

Research Scope

This research aims to understand the Chinese luxury car market and explore new market opportunities for stakeholders. It also presents a strategic insight into the luxury car market in China and analyzes the impact of growing technology trends up to 2025.

Research Highlights

  • To provide a visionary overview of the Chinese luxury car market.
  • To provide strategic insight into the current and future technology trends, including big data and autonomous driving, which are changing the landscape of the luxury car market in China.
  • To analyze the evolution in brand differentiation factors.
  • To analyze the retail approaches of automotive OEMs in China.
  • To provide a competitor analysis that examines competitive factors and competitor market shares.
  • To analyze the changing demographic trends that impact the market.

Key Issues Addressed

  • How will a luxury vehicle be improved in the future?
  • What is the target segment of automotive luxury OEMs? How are OEMs adapting to shifting customer preferences?
  • How do OEMs respond to technology trends such as big data and autonomous driving?
  • What are the key luxury car models to be launched in the near future?
  • What are the key anticipated market trends in luxury car retailing in China?

Table of Contents

1. CHINA LUXURY CAR MARKET, FORECAST TO 2025

Executive Summary

  • Key Findings
  • Executive Summary-Future Brand Attractiveness Factors
  • Executive Summary-Current Luxury Car Market Snapshot 2017
  • Executive Summary-Key Leading Luxury Automotive OEMs in China
  • Executive Summary-Transmission Positioning
  • Executive Summary-Connected Service
  • Executive Summary-Future Customer Profile Trends
  • Executive Summary-Key Luxury Car Models in China

Research Scope, Objectives, Background, and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Methodology

Branding Analysis

  • Branding Analysis-Brand Positioning and Differentiation
  • Branding Analysis-Attributes to Derive the OEM Brand Values
  • Branding Analysis-Future Brand Attractiveness Trends
  • Branding-Future Brand Attractiveness Attributes

Market Trends

  • Market Trends-Mega Trends Impact Luxury Car Market
  • Market Trends-New Business Models
  • Market Trends-Distribution Network Trends
  • Market Trends-Future of Luxury Car Retailing
  • Case Study-Key Models Launched in 2017
  • Case Study-Upcoming Models
  • Case Study-Upcoming Models (continued)

Customer Analysis

  • Customer Analysis-Disposable Assets in China
  • Customer Analysis-Women Empowerment
  • Customer Analysis-Future Customer Profile Trends

Powertrain Trends

  • Powertrain Trends-Current Powertrain Snapshot
  • Powertrain Trends-Transmission Positioning
  • Powertrain Trends-Future Powertrain Trends
  • Case Study-Key Luxury Car Models in China

Technology Trends Analysis

  • Technology Trends-Connected Service
  • Technology Trends-Smartphone Integration
  • Technology Trends-Big Data
  • Technology Trends-Big Data (continued)
  • Technology Trends-Autonomous Driving
  • Technology Trends-Current Product and Service Offerings
  • Technology Trends-Current Product and Service Offerings (continued)
  • Technology Trends-Current Product and Service Offerings (continued)

Market Share and Comparative Analysis-Chinese Luxury Car Market

  • Market Analysis-Luxury Car Market Snapshot 2017
  • Market Analysis-Luxury Automotive OEM Market Share
  • Market Analysis-Unit Sales Outlook in 2025
  • Market Analysis-Forecast by Vehicle Segment
  • Comparative Analysis-Price and Vehicle Segment Comparison
  • Comparative Analysis-Market Performance Breakdown by Key OEMs

Growth Opportunities and Companies to Action

  • Strategic Imperatives for Success and Growth
  • Growth Opportunity-Luxury Car Market in China

Conclusions and Future Outlook

  • Conclusions and Future Outlook
  • The Last Word-5 Big Predictions
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • Abbreviations and Acronyms Used

The Frost & Sullivan Story

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
Back to Top