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市場調查報告書

墨西哥的小客車的價格設定策略:2017年

Analysis of Passenger Vehicle Pricing Strategies in Mexico, 2017

出版商 Frost & Sullivan 商品編碼 621194
出版日期 內容資訊 英文 101 Pages
商品交期: 最快1-2個工作天內
價格
墨西哥的小客車的價格設定策略:2017年 Analysis of Passenger Vehicle Pricing Strategies in Mexico, 2017
出版日期: 2018年03月19日內容資訊: 英文 101 Pages
簡介

本報告提供墨西哥的小客車價格趨勢,價格結構的各種影響因素分析,Trim分類、車輛區隔的價格的變化,主要OEM的價格策略分析,主要的成長機會、成功策略分析等彙整資料調查。

第1章 摘要整理

  • 主要調查結果
  • 汽車價格結構的影響因素預測
  • OEM比較:Trim等級的價格的地位
  • OEM Reference Fleet的平均價格 (Value-Trim)
  • 汽車各種類比較:價格的地位
  • 汽車銷售價格的平均上升率
  • OEM (模式) 價格的地位/排名:Entry Trim
  • OEM (模式) 價格的地位/排名:Premium Trim
  • 平均價格的變化:各汽車模式

第2章 調查範圍、調查手法、定義

第3章 價格結構的影響因素:現狀、預測

  • 宏觀經濟背景
  • 汽車市場成果
  • 北美自由貿易組織(NAFTA)的未來的不確定性、燃料價格的自由化
  • 租稅結構
  • 汽車組合、產品生命週期的變化
  • 現在、未來的法律規章 (EPA/歐洲排放定額)
  • 新技術的影響
  • 自訂(客製化)、功能、技術包裝
  • 自訂(客製化)和變化

第4章 價格分析:汽車各種類

  • 汽車各種類比較:價格的地位 (A分類)
  • 汽車各種類比較:Trim變化 (A分類)
  • 汽車各種類比較:價格變化 (B艙口分類)
  • 汽車各種類比較:Trim變化 (B艙口分類)
  • 汽車各種類比較:價格變化 (B轎車分類)
  • 汽車各種類比較:Trim變化 (B轎車分類)
  • 汽車各種類比較:價格變化 (C分類)
  • 汽車各種類比較:Trim變化 (C分類)
  • 汽車各種類比較:價格變化 (D分類)
  • 汽車各種類比較:Trim變化 (D分類)
  • 汽車各種類比較:價格變化 (SUV B/C分類)
  • 汽車各種類比較:Trim變化 (SUV B/C分類)
  • 汽車各種類比較:價格變化 (SUV D分類)
  • 汽車各種類比較:Trim變化 (SUV D分類)
  • 汽車各種類比較:價格變化 (SUV E/F分類)
  • 汽車各種類比較:Trim變化 (SUV E/F分類)
  • 汽車各種類比較:價格變化 (小貨車)
  • 汽車各種類比較:Trim變化 (小貨車)
  • 汽車各種類比較:價格變化 (中型貨車)
  • 汽車各種類比較:Trim變化 (中型貨車)
  • 汽車各種類比較:價格變化 (全尺寸貨車)
  • 汽車各種類比較:Trim變化 (全尺寸貨車)

第5章 價格分析:各OEM

  • 日產
  • GM
  • Volkswagen
  • 豐田汽車
  • FCA
  • 本田技研工業
  • KIA
  • Ford
  • 馬自達
  • Hyundai

第6章 成長機會、策略性必要條件

第7章 總論

第8章 附錄

第9章 關於FROST & SULLIVAN

目錄
Product Code: K260-18

Macroeconomic Landscape, Trade Structure, Technological Roadmap, and Performance of Local Markets Driving Local Automotive Price Increase

The Mexican market has witnessed a generalized increase in vehicle prices across all OEMs and automotive segments in the recent past. This study aims to analyze this phenomenon, taking into account the 2012-2017 period. The historic entry-trim and premium-trim prices for the 68 most commercialized passenger vehicles of each segment (covering A to D, 3 SUV sub-segments, and 3 pick-up sub-segments) within the top 10 selling OEMs in the Mexican market were registered to comprehend the specific pricing evolution trends.

The first section of the study presents the scope, including the key factors impacting vehicle price structure in the Mexican market for the present period and trends towards 2023, to build a strong macro-framework for the following micro-economic analysis. Key indicators have been considered, such as the evolution of the Mexican GDP, GDP per capita, inflation rates, unemployment and exchange rate with the US dollar, and a comparison with the general sales performance of the automotive market, to identify concomitances. A briefing on the actual state of debate on hot topics in Mexican policies impacting OEM pricing strategies has been provided, specifically the uncertainty towards NAFTA's trade structure continuity and the new fuel price liberalization policy. Furthermore, taxation structure over the automotive sector and current and future EPA/EURO emission norms and regulations ratified by the Mexican state have been discussed. The impact of the new technological roadmap for the automotive industry, with key vehicle customization features, technological packages, and generational uplifts, have also been analyzed, focusing on the impact on pricing structure.

The second and third sections of the study focus on specific vehicle pricing dynamics-by vehicle segment and OEM. A picture of the pricing competitive landscape in 2012 and 2017 has been presented for each segment, identifying key competitive participants and their competitive evolution in the given period. The section also throws light on the emergence of new dynamic segments, such as A-, B-Hatch, B/C SUV, and mini Pick-ups, with an expanding offer and wide price ranges. OEM-specific analysis covers a pricing picture of selected portfolio for both 2012 and 2017; annual pricing evolution is provided for both entry-trim and premium-trim values. This way, different OEM pricing strategies are identified for the same given period, such as market leader Nissan's gradual approach, GM's critical increase in selected portfolio prices towards 2016-2017, VW's decreasing prices in selected segments, or the newly-introduced-in-the-Mexican market KIA's successful reduced portfolio approach.

Key Issues Addressed:

  • How has vehicle pricing changed in Mexico from 2012 to 2017?
  • How are OEMs competing in the Mexican market with regard to pricing strategies? How has the ranking of top OEMs, models, and most-in-demand segments mutated between 2012 and 2017?
  • What are the key external factors influencing vehicle pricing strategies and what are the key trends to account for in the forecast period 2017-2023?
  • What are the key growth opportunities and strategic imperatives for success in terms of competitive pricing strategies towards 2023?

Table of Contents

1. EXECUTIVE SUMMARY

  • Executive Summary-Key Findings
  • Factors Impacting Vehicle Price Structure Until 2023
  • OEM Comparison-Trim Level Price Positioning
  • OEM Comparison-Trim Level Price Positioning (continued)
  • Average Price of OEM Reference Fleet (Value-trim)
  • Vehicle Segment Comparison-Price Positioning
  • Vehicle Segment Comparison-Price Positioning (continued)
  • Average Increase in Vehicle Sales Price
  • 2017 OEM (Model) Price Position/Rank-Entry Trim
  • 2017 OEM (Model) Price Position/Rank-Premium Trim
  • Average Price Variation by Vehicle Model

2. RESEARCH SCOPE, METHODOLOGY, AND DEFINITIONS

  • Research Scope
  • Research Scope (Reference Fleet)
  • Research Methodology
  • Study Definitions
  • Key Questions this Study will Answer

3. KEY FACTORS IMPACTING VEHICLE PRICE STRUCTURE-CURRENT AND 2022 OUTLOOK

  • Factor 1-Mexican Macro-economic Context
  • Factor 2-Mexican Automotive Market Performance
  • Factor 2-Mexican Automotive Market Performance (continued)
  • Factor 3-Uncertainty on NAFTA's Future and Fuel Price Liberalization
  • Factor 4-Taxation Structure
  • Factor 5-Vehicle Portfolios and Product Lifecycle Changes
  • Factor 6-Current and Future Regulations (EPA/Euro Emission Norms)
  • Factor 7-Impact of New Technological Landscape on Automotive
  • Factor 8-Vehicle Customization, Features, and Technology Packages
  • Factor 9-Vehicle Customization and Variants

4. PRICE ANALYSIS BY VEHICLE SEGMENT

  • Vehicle Segment Comparison-Price Positioning (A-segment)
  • Vehicle Segment Comparison-Trim Variations (A-segment)
  • Vehicle Segment Comparison-Price Variations (B Hatch-segment)
  • Vehicle Segment Comparison-Trim Variations (B Hatch-segment)
  • Vehicle Segment Comparison-Price Variations (B Sedan-segment)
  • Vehicle Segment Comparison-Trim Variations (B Sedan-segment)
  • Vehicle Segment Comparison-Price Variations (C-segment)
  • Vehicle Segment Comparison-Trim Variations (C-segment)
  • Vehicle Segment Comparison-Price Variations (D-segment)
  • Vehicle Segment Comparison-Trim Variations (D-segment)
  • Vehicle Segment Comparison-Price Variations (SUV B/C-segments)
  • Vehicle Segment Comparison-Trim Variations (SUV B/C-segments)
  • Vehicle Segment Comparison-Price Variations (SUV D-segment)
  • Vehicle Segment Comparison-Trim Variations (SUV D-segment)
  • Vehicle Segment Comparison-Price Variations (SUV E/F-segments)
  • Vehicle Segment Comparison-Trim Variations (SUV E/F-segments)
  • Vehicle Segment Comparison-Price Variations (Mini Pick-ups)
  • Vehicle Segment Comparison-Trim Variations (Mini Pick-ups)
  • Vehicle Segment Comparison-Price Variations (Mid-size Pick-ups)
  • Vehicle Segment Comparison-Trim Variations (Mid-size Pick-ups)
  • Vehicle Segment Comparison-Price Variations (Full-size Pick-ups)
  • Vehicle Segment Comparison-Trim Variations (Full-size Pick-ups)

5. PRICE ANALYSIS BY OEM

  • Nissan's Vehicle Portfolio Price Positioning
  • YoY Variation in Nissan's Value-trim Prices
  • GM's Vehicle Portfolio Price Positioning
  • GM's Vehicle Portfolio Price Positioning (continued)
  • YoY Variation in GM's Value-trim Prices
  • Volkswagen's Vehicle Portfolio Price Positioning
  • YoY Variation in Volkswagen Value-trim Prices
  • Toyota's Vehicle Portfolio Price Positioning
  • YoY Variation in Toyota's Value-trim Prices
  • FCA's Vehicle Portfolio Price Positioning
  • YoY Variation in FCA's Value-trim Prices
  • Honda's Vehicle Portfolio Price Positioning
  • YoY Variation in Honda's Value-trim Prices
  • KIA's Vehicle Portfolio Price Positioning
  • YoY Variation in KIA's Value-trim Prices
  • Ford's Vehicle Portfolio Price Positioning
  • YoY Variation in Ford's Value-trim Prices
  • Mazda's Vehicle Portfolio Price Positioning
  • YoY Variation in Mazda's Value-trim Prices
  • Hyundai's Vehicle Portfolio Price Positioning
  • YoY Variation in Hyundai's Value-trim Prices

6. GROWTH OPPORTUNITIES (GO) AND STRATEGIC IMPERATIVES

  • Growth Opportunity in Passenger Vehicle Pricing Strategies
  • Strategic Imperatives for Success and Growth

7. THE LAST WORD

  • Key Conclusions and 2023 Outlook
  • Legal Disclaimer

8. APPENDIX

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • Abbreviations and Acronyms Used

9. THE FROST & SULLIVAN STORY

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy