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市場調查報告書

智慧型電視的全球市場預測(∼2023年)

Global Smart TVs Market, Forecast to 2024

出版商 Frost & Sullivan 商品編碼 611110
出版日期 內容資訊 英文 55 Pages
商品交期: 最快1-2個工作天內
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智慧型電視的全球市場預測(∼2023年) Global Smart TVs Market, Forecast to 2024
出版日期: 2019年02月25日內容資訊: 英文 55 Pages
簡介

液晶電視的市場本來已在日趨成熟,許多地區出貨數正在減少中,但4G電視的登場卻刺激了已發展市場和中國等價格敏感國家的需求。2017年全球出貨數是1億9870萬台的智慧型電視,預計到2023年將增加到2億4990萬台,年複合成長率預計為4.3%。

本報告涵括智慧型電視的全球市場促進要素與抑制因素,市場趨勢與預測,競爭分析,成長機會相關建議等資訊。

摘要整理

  • 主要調查結果
  • 指標分析

簡介

  • 簡介和定義
  • 全球市場的生命週期分析
  • 市場概要─對象地區
  • 調查的範圍
  • Frost & Sullivan的數位媒體價值鏈的對象範圍
  • 該報告所闡明的點

外部的課題:促進要素與抑制因素─智慧型電視市場

  • 促進要素
  • 抑制因素

市場預測與趨勢─智慧型電視市場

  • 指標分析
  • 預測手法
  • 出貨數預測
  • 各地區出貨率預測
  • 各地區出貨數
  • 出貨數相關討論

市場佔有率和競爭分析─智慧型電視市場

  • 競爭分析─市場佔有率
  • 市場佔有率分析
  • 競爭結構和競爭的層
  • 競爭環境
  • 競爭的展望分析
  • 競爭因素與評估

成長機會與企業該採取的行動

  • 成長機會1─功能與服務的差異化
  • 成長機會2─策略性合併
  • 成長機會3─連網型智慧家庭
  • 成長和成功的策略性要件

整體概述

  • 預測
  • 法律上的免責聲明

附屬資料

關於Frost&Sullivan

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目錄
Product Code: 9AC1/39

China Remains Key; 4K and HDR will Drive Growth in this Intensely Competitive Market

Smart TVs are envisioned as online video consumption devices that enable centralized control of the living room entertainment experience-fragmented across smartphones, tablets, gaming consoles, and streaming media devices, among others. While the overall LCD TVs market has reached maturity and has been experiencing shipment declines in many regions, the emergence of 4K TVs is driving demand in developed markets, as well as price-sensitive countries such as China. Unit shipments for the global Smart TVs market is expected to increase from 198.3 million in 2018 to 249.9 million in 2024, at a compound annual growth rate (CAGR) of 3.9% during the forecast period.

As seen at Consumer Electronics Show (CES) 2018, major vendors in this space are integrating voice-activated personal assistants into their 2018 flagships, including Amazon Alexa, Google Assistant, and Bixby. 4K TVs are expected to drive replacements and growth, as prices decline further during the forecast period. From Samsung to Hisense, virtually every major vendor has identified UHD TVs or 4K TVs as the new standard in their TV line-ups for 2018 and beyond.

The global market for smart TVs continues to exhibit different trends in advanced and emerging regions. North America remains a growth driver, given the persistent demand for 4K TVs, which are quite attractive to consumers due to the sharply declining prices. China recorded further growth in 2018 and will continue to dominate shipment during the forecast period.

Research Scope

This market insight covers the following:

  • Global market trend analyses-including market drivers and restraints
  • Detailed unit shipment forecasts for the total smart TVs market
  • Competitive landscape, in terms of major participants and market share analysis

The base year of the insight is 2018, with forecasts running up to 2024. The research highlights the key trends impacting the global smart TVs market and outlines their implications.

Geographical Segmentation: The global market has been segmented into: North America and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed

  • Will the market continue to grow during the forecast period? If not, what are the factors slowing down growth?
  • What are the latest innovations in smart TV technology?
  • What are the primary challenges faced by vendors addressing this market? What are the drivers and restraints for growth in this market?
  • How does the competitive landscape look? Is the market still attractive for mergers and acquisitions?
  • What are the revenue break-ups by geographical regions-NALA, EMEA, and APAC? Which are the regions that are growing faster than the rest?

Table of Contents

1. GLOBAL SMART TVS MARKET, FORECAST TO 2024

Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)

Market Overview

  • Introduction and Definitions
  • Introduction and Definitions (continued)
  • Global Market Lifecycle Analysis
  • Research Scope
  • Geographic Scope
  • Frost & Sullivan Digital Media Value Chain Coverage
  • Key Questions this Insight will Answer

External Challenges-Drivers and Restraints: Smart TVs Market

  • Market Drivers
  • Market Restraints

Forecast and Trends-Smart TVs Market

  • Forecast Methodology
  • Unit Shipment Forecast
  • Percent Unit Shipment Forecast by Region
  • Unit Shipment Forecast by Region
  • Unit Shipment Discussion
  • Unit Shipment Discussion (continued)
  • Unit Shipment Discussion (continued)

Market Share and Competitive Analysis-Smart TVs Market

  • Competitive Analysis-Market Share
  • Market Share Analysis
  • Competitive Structure and Tiers of Competition
  • Competitive Environment
  • Competitive Landscape Analysis
  • Competitive Factors and Assessment

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-Differentiating Features/Services
  • Growth Opportunity 2-Strategic Acquisitions
  • Growth Opportunity 3-Connected Smart Home Future
  • Strategic Imperatives for Success and Growth

The Last Word

  • The Last Word-Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • List of Abbreviations
  • List of Exhibits

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