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市場調查報告書

全球智慧電視市場:至2025年的預測

Global Smart TVs Market, Forecast to 2025

出版商 Frost & Sullivan 商品編碼 611110
出版日期 內容資訊 英文 55 Pages
商品交期: 最快1-2個工作天內
價格
全球智慧電視市場:至2025年的預測 Global Smart TVs Market, Forecast to 2025
出版日期: 2020年01月08日內容資訊: 英文 55 Pages
簡介

價格低下與4k、HDR等下一代功能的需求今後也將持續成為推動智慧型電視銷售的最大推動因素。全球智慧型電視的出貨數在預測期間內預計將以4.1%的年複合成長率發展,預計從2019年的2億930萬台增加到2025年2億6640萬台。在北美來自Netflix等受歡迎的OTT串流服務的4k內容的點閱擴大,4k電視今後也將刺激消費者支出的擴大。亞太地區維持世界最大的智慧型電視市場地位,尤其是中國在2019年的出貨數預計超越25%的佔有率。中國的中產階級,HD、4k TV的價格年年下降中,維持對最新的電視機的根深蒂固的需求。

本報告提供全球智慧電視的市場調查,市場定義和概要,市場成長的各種影響因素分析,各地區的出貨數、收益的變化與預測,競爭環境與市場佔有率,成長策略、成功的必要條件分析等彙整資料。

目錄

摘要整理

市場概況

  • 簡介、定義
  • 市場生命週期分析
  • 調查範圍
  • 地理範圍
  • 數位媒體價值鏈
  • 調查課題

外部的課題:成長推動因素、抑制因素

市場預測、市場趨勢

  • 預測方法
  • 出貨台數的預測
  • 出貨台數佔有率的預測:各地區
  • 出貨台數的預測:各地區
  • 討論

市場佔有率、競爭分析

  • 市場佔有率
  • 市場佔有率分析
  • 競爭結構、競爭階層
  • 競爭環境
  • 競爭環境分析
  • 競爭因素、評估

成長機會、推薦行動

  • 成長機會:功能/服務的差異化
  • 成長機會:策略性收購
  • 成長機會:連網型智慧家庭的未來
  • 成功、成長的策略性必要條件

總論

附錄

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目錄
Product Code: 9AC1/36

4K/HDR and Falling Prices to Drive Market Growth as Competition from Chinese Vendors Intensifies

Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at the lower spectrum of product lines. For new units, particularly as heavy price competition remains a factor, manufacturers are seeking to drive up interest among content creators and consumers alike for the next major technological breakthroughs after 4K, such as HDR and quantum dots. For all vendors, the goal is to create a best-in-class app ecosystem and to differentiate their TV models to command a premium over other competing UHD and 1080p models. From a consumer perspective, the TV is fast becoming the central device that integrates the multiple screens (big and small) used in their homes. Unit shipments for the global Smart TVs market is expected to increase from 209.3 million in 2019 to 266.4 million in 2025, growing at a CAGR of 4.1%.

4K TVs continue to drive consumer spend in North America, boosted by growing access to 4K content from popular OTT streaming services such as Netflix. APAC remains the largest market for Smart TVs, with China expected to dominate shipments with a market share of over 25% in 2019. The Chinese middle class maintains persistent demand for the latest TV sets, especially as prices continue to fall year-on-year for HD and 4K TVs.

Research Scope:

This market insight covers the following:

  • Global market trend analyses-including market drivers and restraints
  • Detailed unit shipment forecasts for the total Smart TVs market
  • A competitive landscape, in terms of major participants and market share analysis

The base year of the insight is 2019, with forecasts running up to 2025. The research highlights key trends impacting the global Smart TVs market and outlines future implications.

Geographic Segmentation:

The global market has been segmented into North America, Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).

Key Issues Addressed:

  • Will the market continue to grow during the forecast period? If not, what are the factors affecting it?
  • What are the latest innovations in smart TV technology?
  • What are the primary challenges faced by vendors addressing this market? What are the drivers and restraints for market growth?
  • What does the competitive landscape look like? Is the market still attractive for mergers and acquisitions?
  • What are the revenue break-ups by geographical regions-NALA/EMEA/APAC? Which are the regions that are growing faster than the rest?

Table of Contents

Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • Market Engineering Measurements (continued)

Market Overview

  • Introduction and Definitions
  • Introduction and Definitions (continued)
  • Market Lifecycle Analysis
  • Research Scope
  • Geographic Scope
  • Frost & Sullivan Digital Media Value Chain Coverage
  • Key Questions this Insight will Answer

External Challenges-Drivers and Restraints

  • Market Drivers
  • Market Restraints

Forecast and Trends

  • Forecast Methodology
  • Unit Shipment Forecast
  • Percent Unit Shipment Forecast by Region
  • Unit Shipment Forecast by Region
  • Unit Shipment Discussion
  • Unit Shipment Discussion (continued)
  • Unit Shipment Discussion (continued)

Market Share and Competitive Analysis

  • Market Share
  • Market Share Analysis
  • Competitive Structure and Tiers of Competition
  • Competitive Environment
  • Competitive Landscape Analysis
  • Competitive Factors and Assessment

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-Differentiating Features/Services
  • Growth Opportunity 2-Strategic Acquisitions
  • Growth Opportunity 3-Connected Smart Home Future
  • Strategic Imperatives for Success and Growth

The Last Word

  • The Last Word-Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Measurements
  • Market Engineering Measurements (continued)
  • List of Abbreviations
  • List of Exhibits

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