Cover Image

歐洲的OTT (Over-the-top) 視訊服務市場

European Over-the-top (OTT) Video Services Market, October 2017

出版商 Frost & Sullivan 商品編碼 602452
出版日期 內容資訊 英文 39 Pages
商品交期: 最快1-2個工作天內
Back to Top
歐洲的OTT (Over-the-top) 視訊服務市場 European Over-the-top (OTT) Video Services Market, October 2017
出版日期: 2018年01月17日 內容資訊: 英文 39 Pages

本報告提供歐洲的OTT (Over-the-top) 視訊服務的市場調查,經營者的資金籌措、投資趨勢,M&A、JV趨勢,打入市場策略,技術及內容的聯盟趨勢,主要國家趨勢分析,主要經營者分析等彙整資料。


  • 概要
  • 主要相關利益者
  • 市場概況


  • 資金籌措、投資
  • M&A、JV
  • 打入市場策略、附加價值
  • 新服務的引進
  • 技術聯盟、聯盟
  • 內容聯盟


  • 英國
  • 法國
  • 德國
  • 北歐各國


  • 主要經營者:Now TV
  • 主要經營者:Dazn
  • 關注的經營者:Hayu
  • 關注的經營者:Molotov TV




Product Code: 9AC1/2B

European OTT Video Service Providers Pursuing Market Share Goals Through Strategic Partnerships and Technology Investments

The European Over-the-top (OTT) video executive brief captures the key market highlights of the OTT video services market in Europe over the last quarter, based on Frost & Sullivan's industry tracker. It gives an insight into the market scenario and growth prospects for key market participants and new entrants and the impact of triple-play and quad-play providers in bringing about a drastic change in the way video is consumed. The study consolidates a competitive analysis of key market stakeholders in the online video market across 44 European countries.

Research Scope:

The geographical scope of the study includes:

  • The United Kingdom
  • France
  • Germany
  • Nordic countries

Research Highlights:

Frost & Sullivan's tracker finds high levels of activities in the European OTT video services market, especially in terms of new service launches, service expansions, and partnerships. Approximately €200 million has been invested in 2017 in various content and technology firms in the region for driving the expansion of connected video services. Premium live sports and eSports have been the major focus areas for new services and partnerships. While the United Kingdom continued to hold its appeal for OTT video services, France and Germany have been getting increasing attention from stakeholders. The Nordic region also experienced a wave of innovation and investments in the OTT video services market in the latter half of 2017.

In terms of technological trends, most European OTT video service providers focused on 4K/UHD adoption and immersive formats such as virtual reality, augmented reality, and 360 degree video during the study period. Convergence of market stakeholders is imminent with telecom operators, pay TV operators, and broadcasters realizing the strategic imperative to add OTT services to their portfolio. With a majority of the viewers in Europe being sports fanatics, premium live sports is emerging as an attractive business model for OTT service providers looking to capture a bigger market share.

The study provides an insight into the European OTT Video landscape in terms of:

  • Funding and investments
  • Mergers, acquisitions, and joint ventures
  • Innovative value-added features
  • New service launches
  • Technology partnerships and alliances
  • Content partnerships
  • Top market movers

Key Issues Addressed:

  • What are the key market highlights in the OTT space in Europe?
  • What are the investment trends that are impacting the market?
  • What are the major partnerships and alliances that happened in the last year?
  • What are the value-added features and services adopted by key market participants?
  • What are the competitive forces affecting the market?

Table of Contents


Executive Summary

  • Overview
  • Key Stakeholders
  • Market Highlights

Market Growth and Investment Trends

  • Funding and Investments
  • Mergers, Acquisitions, and Joint Ventures
  • Go-to-Market Strategy-Value-added Features
  • Go-to-Market Strategy-Value-added Features (continued)
  • New Service Launches
  • New Service Launches (continued)
  • Technology Partnerships and Alliances
  • Content Partnerships

Regional Analysis

  • OTT Video Services-The United Kingdom
  • OTT Video Services-France
  • OTT Video Services-Germany
  • OTT Video Services-Nordic Countries

Market Movers

  • Top Market Mover-Now TV
  • Top Market Mover-Dazn
  • Notable Others-Hayu
  • Notable Others-Molotov TV

The Last Word

  • Trends to Watch Out For
  • Legal Disclaimer


  • List of Exhibits

The Frost & Sullivan Story

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
Back to Top